The Monetising Media Conference Tweets #MoMe14



Showing posts with label Europe. Show all posts
Showing posts with label Europe. Show all posts

Tuesday, June 10, 2014

Stats on Content Marketing in Europe - a Lee Odden collection

In Lee Odden's Blogpost (June 9) he shared 140+ Statistics on Content Marketing in Europe he pulled together for a keynote at the Content Marketing Conference Europe and invides readers to share the data with others. The list is somewhat UK-heavy, but nonetheless educational.

Here some samples of the data you can expect:

Top 5 Priorities for Global and European Marketers in 2014 - Adobe/Econsultancy

36% content marketing
36% social media engagement
32% Targeting and personalization
31% Conversion rate optimization
28% Mobile optimization


71% of European companies’ adoption of content marketing has been inconsistent or worse – HubSpot/Smart Insights

49% of marketers in Europe spend 0-20% f their marketing budget on content marketing – HubSpot/Smart Insights

49% of European marketers have seen a return on their investment in content marketing – HubSpot/Smart Insights

Content Marketing Assets That Generate Leads or Sales for European Marketers - HubSpot/Smart Insights

42% Blog posts or articles
37% eNewsletters or online magazines
25% Own community or forum
25% Animated explainer videos
23% Branded engagement and videos
23% Whitepapers or eBooks
21% Infographics
20% Mobile specific apps or engagement tools
19% Industry or consumer research reports
19% Webinars
19% Competitions
15% Calculators and interactive tools
10% Quizzes
  7% Games

Top Challenges for European Content Marketers - HubSpot/Smart Insights

15% Measuring ROI and effectiveness
15% Strategy – Choosing quality content to engage
15% Creating sufficient quality content
15% Developing sufficient quantity of content
10% Budgeting and gaining buy-in
9% Forming and managing partnerships to share content
8% Integrating content marketing into other activities
8% Lack of specific content marketing skills

Most Effective Content Marketing Tactics in the UK - CMI/DMA UK

68% Case Studies (63% US)
66% Research Reports (56% US)
62% eNewsletters (59% US)
61% In-person Events (67% US)
61% Webinars / Webcasts (60% US)
60% Mobile Apps (42% US)
60% Videos (60% US)
59% Mobile Content (44% US)
58% White Papers (56% US)
57% Digital Magazine (42% US)
54% Social Media Content (53% US)
52% Microsites (49% US)
50% Articles on Other Websites (49% US)
50% Articles on Your Website (54% US)

via / more - including the links to the original studies on his toprankblog.

Sunday, January 06, 2013

FIPP World Magazine Trends 2012-13 Compendium Out

via FIPP.com

The 18th edition is published by FIPP, the worldwide magazine media association. FIPP World Magazine Trends is the annual monitor of the magazine media, country-by-country, region-by-region and globally. Data is provided by FIPP national associations, publishers and industry experts, additional data by ZenithOptimedia, PwC, Wilkofsky Gruen Associates and editied by the consultant editors World Newsmedia Network (WNMN).

According to Trends using data from ZenithOptimedia, global ad expenditure is on the upswing, forecast to grow 4.3% in 2012, reaching almost US$502 billion by year’s end. In 2011, adspend was up by 3.8%, and 2013 and 2014 are expected to see even larger growth, at 5.3% and 6.1%, respectively, the data shows.





Growth estimate advertising revenue by region (Print+Digital)




Growth estimate circulation revenue by region (Print+Digital)



Other key trends

  • Advertising expenditure by medium is shifting, as print mediums see downturns while digital technologies are emerging as an important player in the media landscape
  • 60% of growth is coming from developing markets and
  • 35% of that global growth is coming from Brazil, Russia, India and China alone 

FIPP World Magazine Trends 2012-2013 provides fresh data for 54 countries. It outlines the consumer and B2B magazine markets (from different ressources, not always compatible / representing 100% of the market
  • Number of titles
  • Number of publishers
  • Copies sold or distributed
  • Revenue sources
  • Sales distribution breakdown
  • Top publishing companies
  • Average cover price 
  • Average issue readership 
  • Internet penetration 
  • Mobile penetration
  • eReader and magazine website listing
plus FIPP's monitor of cross-border launches, tax on print, GDP and consumer prices (inflation rate).

To order your copy digital, in print or/and in Excel Format go to  fipp.com

See also
FIPP World Magazine Trends 2013: Asia-Pacific Region

FIPP Word Magazine Trends 2013: CEE / MOE Region

FIPP World Magazine Trends 2013: Latin America


Thursday, July 07, 2011

Internet Usage 2010 in Europe (compared)


enlarge


Source:
Eurostat, Information society statistics, individuals - use of the Internet 2010 in %
Internet Usage within the last 3 months, Age 16 - 74, partly data from 2009
via (N)onliner Atlas 2011 Initiative D21

Wednesday, November 17, 2010

comScore: Mobile Content Usage + Ads received (EU5) Sept 2010

From the Press release November 17, 2010

More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising - Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads

Breakdown by county recalling Web / Apps Ads



Mobile Usage in EU 5



More at comScore

Thursday, September 16, 2010

Wednesday, March 31, 2010

The Mediascope Europe 2010 - Initial Findings -

 
In its 7th year now including 15 markets, Mediascope Europe forms a unique benchmark for the evolution of consumer media use and online behaviour.


Some Key findings:

- 279m or 54% (of total 521m) 16+ year old people across 15 European markets surveyed use the internet "in a typical week"

- 53% of these 279m internet users now go online every single day

- Europeans are spending more time on ‘internet-on-the-move’ (6,4 hours a week) compared to reading newspapers (4,8 hours) or magazines (4,1 hours).

- The mobile web is growing rapidly, 71 million Europeans browse the mobile internet in a typical week with almost an hour a day actively spent going online via their mobile (6.4 hours per week) and it is the younger generation of early adopters that is largely driving this increase with almost a quarter (24%) of 16-24 year old internet users and 21% of online 25-34 year olds already using the mobile internet
Hours spent on mobile internet each week (Top 5 country)

-- Poland 10,3 hours
-- Italy 7,9 hours
-- Belgium 7,7 hours
-- Portugal 7,7 hours
-- Russia 7,1 hours
- The Internet is a popular source of entertainment. 25% of Europeans gaming or listening to the radio online, and 32% watching films, TV or video clips online at least once a month.

- ‘Word of Web’ continues to play a central role in communications. 71% of European Internet users stating that they stay in touch with friends and relatives more as a result of the internet. In addition 45% communicate via social networks and 4 in 10 use instant messanger to share updates and opinions with friends and family

- Media convergence is on the rise with the research revealing that 36% of European use the internet and TV simultaneously. 46% of European households already own at least one laptop and 121 million Europeans, that is 52%, use wireless broadband

- This year the Mediascope Europe study has been extended to Poland, Portugal, Russia, Switzerland and Turkey. While these markets all display very different characteristics and are at varying stages of internet development, one trend that stands out is the speed of mobile internet growth, in Turkey there are more mobile internet users than people that use the internet via PC (21% vs. 20%)

via eMail / more at EIAA's website

Wednesday, December 16, 2009

eurostat: Internet Access and Usage 2009 in 27 Europe

eurostat hat die Zahlen zum Internet Zugang und Nutzung in Europa auf den neuesten Stand gebracht.

Hier ein Auszug aus der Tabelle zum
Internetzugang von Privaten Haushalten 2006 - 2009 in % Europe


Das 6-seitige ePaper (PDF) gibt es hier

Wednesday, September 23, 2009

Anteil Online-Werbung am Medien-Mix im europäischem Vergleich


vergrößern

Aus verschiedenen, nicht immer kompatiblen Quellen, präsentierte der OVK auch in diesem Jahr wieder einen Vergleich der Online-Werbeaufwendung in ausgewählten europäischen Ländern und ihren Anteil am gesamten Werbebudget. Mehr [demnächst Download Report 2009-02, PDF]

Sunday, August 16, 2009

Europe's Digital Competitiveness Report erschienen: z. B. Zahlen für Content

Die aktuelle Ausgabe des Eurostat Reports ist erschienen und enthält wieder viel Datenmaterial u.a. zu Broadbandzugang, Nutzung des Internets, der soziale Impakt der ITC, Internet als Kommunikationskanal, Unterhaltung im Internet, Verbreitung im Geschäftsleben und Einfluss auf Prozesse und Produktivität.

Hier nur eine Fragestellung herausgegriffen, die Frage ob die Befragten in den letzten 3 Monaten für Content im Internet etwas für Content bezahlt haben und unter welchen Bedingungen die Nichtzahler bereit wären, Geld für Content zu bezahlen.


vergrößern

Wie man der Grafik entnehmen kann, geben nur 5 % an in den letzten 3 Monaten für Inhalte im Netz etwas bezahlt zu haben. Unter den üblichen verdächtigen 'Schwarzfahrern' waren es übrigens 10 %. PDF Download

Thursday, June 25, 2009

iab Europe: Online Advertising 2008

iab europe presented at the Interact Congress in June their stats on Online Advertising in Europe. Here some if the results:

Online Ad Spend in Europa
- UK still leads the pack



The Ranking looks quite different, if you look for

Online Ad Euros spend per head / per Internet User
- Germany ranks now behind Denmark, Norway, UK, The Netherlands and Sweden



Search leads for Display, Classified catching up




Comparing DE - FR - UK
- Germany leads in the 'old classic online advertising' category




more from iab europe

Full Presentation (PDF)

Wednesday, June 24, 2009

Data collection 'European Business and Financial Publication 2009/2010'

How to reach Europe's Business Elite of over 600.000 in 27 countries with EBP European Business Press members 51 newspapers and magazines? This compendium gives you a first answer.



For most countries covered you get an overview of some economical data, a short overview about advertising spend and data on number and reach of this business elite via press publication (incl. non-member publications), basic media information on EBP's publication and their readership, as well as contact and representatives.

Sample page: Poland



'How to reach Europe' comes on paper, 174 pg. (nominal charge 50€)

More information / ordering via eMail (don't forget to tell the publisher Gerd / Mr. Bielenberg, why you should get this brochure for free) or via www.business-press.org

Sources: (amongst others)
EBP combined data from
World Press Trend 2008
CEE Market & Media Facts 2008
FIPP World Magazine Trends 2008 / 2009
IP Television 2008
CIA Factbook

Tuesday, February 17, 2009

ComScore Social Network Penetration in Europe (Dec 08)

According to ComScore measurments there are 282.7 million European Internet users (age 15 and older) and 211,0 million of them visited a social networking site – representing a penetration of three
quarters or 74.6 percent.


Source: ComScore Dec. 2008
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.


UK is No. 1 in numbers and penetration, Germany No. 2 in numbers, but below average in penetration

via/more

Friday, September 19, 2008

Online-Werbeinvestitionen 2007 nach Ländern pro Internet-User


IAB Europa / OVK haben in dem neuen OVK Online Report 2008-02 die Werbeinvestitionen pro Kopf für 14 europäische Länder ausgewiesen (erste Zahlenreihe). Wenn man diese über das BIP pro Kopf nach Kaufkraft vergleichbar(er) macht, ergeben sich folgende Werte:



Nun wird die Alleinstellung von UK deutlicher. Deutschland rückt mit großem Abstand zu UK auf Platz 2 (dieser Liste) und die Türkei und Polen überholen Finnland, Österreich und Spanien und rücken deutlich näher an Italien und Frankreich heran.

Source:
Absolute Werte IAB Europa AdEX

Gewichtung GDP per capita in PPS (Basis EU-27, 2007)

Wednesday, July 30, 2008

Focus Media-Guide 2008: Fakten zum Werbemarkt

heute hat Focus die aktuelle 'Faktensammlung' - Focuss Media-Guide 2008, 98 Seiten - mit Kennzahlen (satt) des deutschen und europäischen Werbemarkts auf medialine.de online gestellt ... kompakt.

Die Daten gibt es komplett und in einzelnen Kapiteln hier (als PDF)

Beispiel: Übersicht Werbeinvestitionen Europa



Zu den Big-Spendern im Bereich Internetwerbung gehört Deutschland nach dieser Aufstellung nicht. Da muss ja demnächst und für lange Zeit warmer Regen auf die Internet-Werbeangebote niederprasseln ;-) (und anderswo abziehen).

Tuesday, June 24, 2008

Comparison: Internet Usage in Europe

from the (N)Onliner Atlas 2008 - presented this morning in Berlin from the Initiative d21 (by TNS Infratest)


enlarge

Ranking Internet Usage / Penetration

1. Iceland 90 %
2. Norway 85 %
3. Netherlands, The 84 %
4. Denmark 81 %
5. Sweden 80 %
6. Finland 79 %
7. Luxembourg 78 %
8. Germany 72 %
9. Great Britain 72 %

10. Belgium 67 %
11. Austria 67 %
12. Estonia 64 %
13. France 64 %
14. Ireland 57 %
15. Slovakia 56 %
16. Latvia 55 %
17. Slovenia 53 %
18. Spain 52 %
19. Hungary 52 %

20. Czech Republic 49 %
21. Lithuania 49 %
22. Malta 45
23. Poland 44 %
24. Portugal 40 %
25. Italy 38 %
26. Cyprus 38 %
27. Greece 33 %
28. Bulgaria 31 %
29. Serbia 30 %

30. Romania 24 %

more on the 2008 (N)Onliner Atlas

Looking for more data on IT&C Europe - visit eurostat here

Select Industry, trade and services

than Information society statistics

than (maybe, or something else)
- Computer and the Internet in households and enterprices
- eCommerce by individuals and enterprises



Why is it so complicated, I don't know! Maybe this people want to educate us ;-)

More about ICT Europe at i2010

Monday, April 28, 2008

Die Top 10 Level Domains (TLDs)

Gerade habe ich bei Kress.de gelesen, dass der Verband Bitkom in seiner Pressemitteilung zum 15 Jahre Public-WWW, die TLD .DE - gleich nach .COM auf Platz 2 der Top Level Domains gestellt hat.

Da China in den letzten Jahren ja mächtig aufgeholt hat, habe ich die Platzierungen 1 - 10 etwas genauer angeschaut und siehe da, rechnet man die Zahlen für China hoch (im Mai 2006 war .CN noch nicht unter den Top 10, also <>) d.h. die TLD .CN dürfte .DE gerade überholen oder bereits überholt haben.

Hier die Übersicht:


Quelle: Denic, diverse

Und hier gibt es die Statistik für Anzahl von IP-Adressen nach Ländern. Deutschland kommt nach IP's auf Platz 6 nach USA, UK, China Japan mit
102.707.590 IP Adressen.

Wednesday, March 26, 2008

CyWorld - Auf Wiedersehen! But, Why

Benjamin Joffe at Plus8Star is analysing why CyWorld (Korea) might have pulled out of Europe ... after only 6 month. Good analysis, but one, maybe the killing point, he missed ... and this is about choosing the right partner:

Never, ever partner with someone (Deutsche Telecom) to whom your project is not important, not essential ...

more

Thursday, November 15, 2007

In 'Old Europe' verzichten immer mehr auf Zeitungen, TV und Radio News und gehen Online

Für die EIAA Mediascope Europe Study wurden 7.008 Personen in Belgien, Deutschland, Frankreich, Italien, den Niederlanden, Skandinavien, Spanien und UK befragt. Hier einige Ergebnisse:

- 65 % der Teilnehmer nutzen Online-News Websites mind. einmal im Monat
- 62 % der Teilnehmer reduzieren im Bezug auf News ihre Nutzung traditionelle Medien für Online News
- 28 % gaben an das wegen des Online-Newsangebots weniger häufig Zeitung lesen
- 40 % sehen aus diesem Grund weniger Fernsehen
- 22 % hören aus diesem Grund weniger Radio





via journalism.co.uk

Mehr dazu von EIAA
Shifting Traditions - Internet rivalling TV in media consumption stake

mehr zu Deutschland (folgt)
mehr zu den europäischen Silver Servern (folgt)

Wednesday, October 31, 2007

Internet Nutzung in Europa im Vergleich


Quelle: Eurostat Gemeinschaftserhebung über den IKT-Einsatz (16 - 74 Jahre) - (N)onliner 2007)

vergrößern
Related Posts with Thumbnails