The Monetising Media Conference Tweets #MoMe14



Showing posts with label FIPP. Show all posts
Showing posts with label FIPP. Show all posts

Monday, March 24, 2014

Out: Innovations in Magazine Media 2014: Roadmap for Magazine Media Strategy

Today at the Digital Innovation Summit, Berlin the Magazine publishing association FIPP and the Innovation International Media Consulting Group presented the 2014 Edition of  the 'Innovations in Magazine Media' World Report.

Some key findings 
  • Native advertising is revolutionizing the world of content, advertiser-magazine relationships, advertiser-reader relationships, and revenue models
  • Big data is putting serious science and analysis behind every decision we make in magazine publishing, from content to advertising to new products
  • Mobile will be the dominant platform for information distribution and consumption and it is so revolutionary that some are calling it a “do-over” chance for legacy media who got the whole internet thing so terribly wrong 
  • Programmatic advertising suddenly appears on its way to becoming the way most ads will be sold and scheduled
  • Video has become the most effective, most powerful, and fastest-growing method of delivering content and advertising to the largest audience, all in ways that are increasingly accessible to all publishers.




The Innovations in Magazine Media 2014 World Report delivers on 156 pages great information on (e.g.)
  • Paywalls, content sales, eCommerce, mCommerce, programmatic advertising, publishing frequency, print innovations, personalization, Google Glass, eNewsletters, and more
  • BuzzFeed, Condé Nast, The Huffington Post, Atlantic Media, Virgin, Pepsi, Forbes, The Washington Post, Hearst, Microsoft, The Guardian, OgilvyOne, Nivea, Elle, and Netflix to name a few brands featured in the report
  • Insight from Google, ZenithOptimedia, Nielsen, Reuters, Digiday, eMarketer, and GfK.

































The Innovations in Magazine Media 2014 report is available in print and digital here 

Nachtrag:
Juan Señor and John Wilpers, Innovation Media Consulting Group (USA, UK) 

presenting their findings at DISummit 2014







Download
Slidedesk (54 pages, PDF)

Monday, March 17, 2014

Event: 7th Digital Magazine Media Conference Digital Innovators' Summit Berlin, 24-25 March 2014



Next week the Digital Innovators' Summit goes in its 7th round and will bring together a big crowd of 500 from 35 plus countries. The event in Germany's capital Berlin on 24-25 March 2014, is held at the Deutsche Telekom Representative Office [Franzoesische Strasse 33 a-c, 0117 Berlin] and is hosted as in previous years by FIPP, VDZ and emediaSF.

Some Highlights from the 2014 Digital Innovators Summit

Scott Lamb, Buzzfeed (USA)
Buzzfeed - Understanding the Art & Science of Social Sharing

Miranda Mulligan, Northwestern University Knight Lab (USA)
Innovating Journalism at the Intersection of Media and Technology

Ed O’Keefe, NowThis News (USA) | Slides (PDF)
Native Storytelling for Mobile and Social

Juan Señor and John Wilpers, Innovation Media Consulting Group (USA, UK) | Slides (PDF)
Presenting the findings and 5th Edition of 'Digital Innovations in Magazine Media'

James Mann, Financial Times (UK)
FT's B2B digital strategy - Changing the Relationship with the Customer

Thomas Balduff, Janrain (USA)
Data: It's not how big. It's how you use it

Peter Holsback, Egmont Hjemmet Mortensen (Norway),
Petteri Vainikka, Enreach Solutions AB (Sweden)
The Value of Data to Publishers

The Future Media Lab. Workshop “Technology Disruptions”
Marcel Boulogne, EU Commission DG CONNECT (Belgium), Joelle Frijters, Improve Digital (The Netherlands), Bernard Cools, Space (Belgium)

Nachtrag:
some Speakers' slidedecks from the DIS Digital Innovators' Summit 2014 


Via / more  Program | Speaker | Registration

Touchpoints im Social Web
Twitter    Hashtag   #disummit  |  Facebook  |  Google+

Tuesday, December 17, 2013

FIPP World Magazine Trends 2014: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:

Ad expenditure grew in 2012 by 6,2 % to USD 140,839 million, all media showing growth, except newspapers. ZenithOptimedia forecast's that from 2012 to 2015 will grow by 20 % to about USD 169,526. Two third will be spend for TV and on the Internet. Magazine ad spending of USD 6,719 million in 2012, will decrease to USD 6,582 million in 2015. Ad spend share for magazines drops further, to 4 % in 2015.



The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).

More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more

More Information, Purchasing at FIPP's Website

Related postings

Compendium: FIPP's World Magazine Trends 2013-14 out

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

Monday, December 16, 2013

FIPP World Magazine Trends 2014: CEE Region (II.)

From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:

In 2012 total ad spending declined 1.6 % in Central-/Eastern Europe and 2.7 in Western Europe. But CEE is recovering faster than WE. In 2012 ad spend share of TV was 35 % (USD 43,528 million) and will hold it's leading position. The print share is 11 % for magazines and 20 % for newspapers and will decrease to 9 % and 17 % in 2015.

The print ad budgets are shifted to the Internet, which has a market share of 21 % in 2012 and expected to gain 5 percent points until 2015.

Btw., part of "Internet" ad spend will be still magazine + newspaper (digital) advertising. Maybe high time to change the viewpoint away from the medium delivery form to media categories to make sense.



The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).

More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more

More Information, Purchasing at FIPP's Website

Related postings

Compendium: FIPP's World Magazine Trends 2013-14 out

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

Friday, December 13, 2013

Compendium: FIPP's World Magazine Trends 2013-14 out

The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers).

Digital data includes Internet penetration and mobile penetration, plus eReader and Magazine website listings (where available).

ZenithOptimedia suggest that overall advertising will grow in 2014 by 5.1 %, 2015 by 5.9 %. About two thirds of growth comes from rising ad markets lead by Asia-Pacific, Central- and South-America and Africa.


For anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources,  and contacts. This 10th compendium has it all (for 54 countries and what is available).

The 'Digital edition' of FIPP's World Magazine Trends 2013-2014 is available now. The Print edition ships on December 20, 2013 and an Excel version is promised for January 2014

Purchasing / more Information at FIPP's Website





P.S.
If we have a chance to look inside, we will blog some regional overviews in due course.


Post scriptum: we did ...

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

Tuesday, September 24, 2013

FIPP's World Digital Media Factbook 2013-14 (2nd edition) published

The second edition of FIPP's World Digital Media Factbook 2013-14 was launched today at the FIPP World Magazine Congress 2013 in Roma by Martha Stone.

The World Digital Media Factbook 2013-2014 explores revenue and usage trends across digital platforms, including social media, video, mobile, tablets, internet, and beyond. It features more than 500 data sets from more than 65 major research companies from around the world including comScore, GfK MRI, IDATE, IDG Connect, McPheters, mediaIDEAS, MPA, MAGNAGLOBAL, Nielsen, OPA, Pew, PricewaterhouseCoopers, WARC, ZenithOptimedia, Zinio etc.

Case studies include Meredith’s expansion of its magazine audience through digital, The Economist’s education business and Future’s transformation into a profitable digital magazine publisher.

More information and how to order your WDM Factbook copy on FIPP.com
(214 pg., paper & digital flipping paper)

Register for FIPP's webinar - Overview findings & opportunities /w Martha Stone (Oct. 25th, 2013)

Download the Executive Summary / Teaser (20 pages, PDF)

Tuesday, April 02, 2013

FIPP: Innovations in Magazine Media 2013 World Report


At the Digital Innovators Summit 2013, Berlin in mid-March FIPP & the Innovation International Media Consulting Group presented the 'Innovations in Magazine Media Report 2013'.

Juan Señor, John Wilpers and Juan Antonio Giner and many contributors have gathered about 80 innovations around the world that could help keep the magazine media alive, to prolong the life time of magazines, to keep / add the benefit of magazines for the users, to adapt to changes in user behavior, and/or trying to invent media magazines new.



The Magazin Innovations Report 2013 is available in print, in digital edition and app formats [plus Webinar on March 13, 2013].

Pricing and Order information at fipp.com

From the FIPP release:
"Innovations' case studies cover:
Advertising innovations: Coca-Cola.FM hand in hand with JWT and Capricho magazine, Nexus, Time Dog, Bradesco Car Insurance, Volkswagen, CW Network and Entertainment Weekly, Dolce & Gabbana and Marie Claire
The magazine as retailer: Net-a-Porter
Making your app appetising: Glamour Personal Shopper, National Geographic, The Atavist, Popular Science, British Journal of Photography
Personalisation: Harper’s Bazaar, Action Commerciale, Drawbridge
eSingles: Cosmopolitan, The Atlantic
Magazines making a buzz: the UK’s Covered, Brazil’s Mundo Estranho, Germany’s YPS, Southern African Tourism Update, Wired in the UK and Marie Claire in the US
Person of the year: Roberto Civita, Abril Group
Video delivers: Esquire
The future of magazines: Visions from the Royal Institute of Technology in Stockholm
The future of paper: Paper Four, graphene, Interactive Newsprint
Lead generation: Zinio, iba, Next Issue Media, tijdschrift.nl
Campaign journalism: Planeta Sustentável
HTML5 makes an impact: touch.theatlanticwire.com, ESPN Magazine, The Economist’s Electionism
Making social media work for you: commerce, tips and tricks, best use of social media by magazines ..."

Friday, January 11, 2013

FIPP World Magazine Trends 2013: Latin America


In the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

Advertising expenditures in Latin America are growing by leaps and bounds, rising 19.4% in 2010 and 10.6% in 2011, reaching 34.086 bn US$ . Overall adspend is projected to continue seeing healthy growth, at 8% in 2012, 10.2% in 2013 and 9.2% in 2014, data from ZenithOptimedia’s report Advertising Expenditure Forecasts.

When slicing by medium, in 2011, television made up the majority of adspend, with 62.3%. Newspapers were a distant second, at 16.9%, and magazines followed, with 6.5%. Radio (6.2%), the internet (4%), outdoor (3.6%) and cinema (0.4%) made up less than 15% combined. Brazil and Mexico are the largest Latin markets, making up 49.3% and 16.2% of adspend in the region in 2011. “The internet is growing in importance, but has a long way to catch up ... (from the Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: Asia-Pacific Region

FIPP World Magazine Trends 2013: CEE Region

To order your copy digital, in print or/and in Excel Format go to  fipp.com

Wednesday, January 09, 2013

FIPP World Magazine Trends 2012-2013: Asia-Pacific Region


From the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

Ad expenditures across all mediums saw growth in 2011 in the Asia–Pacific region. The top performers in 2011 in the Asia–Pacific region were Television and the Internet. Television had 55.152 bn US$  in adspend (making up 41.7% of all adspend), followed by newspapers at 29.751 bn US$  (22.5%) and the Internet at 21.496 bn US$  (16.3%). In fourth place was outdoor (9.8%), followed by magazines (5.1%), radio (4.2%) and cinema (0.4%).

Digital advertising is rising sharply for both consumer and trade magazine publishing revenues... ( Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: CEE Region

FIPP World Magazine Trends 2013: Latin America


To order your copy digital, in print or/and in Excel Format go to  fipp.com

Monday, January 07, 2013

FIPP World Magazine Trends 2013: CEE Region


From the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

The region is expected to see substantial results by the end of 2012, 2013 and 2014, with 6.1%, 9% and 9.8% increases, respectively, according to ZenithOptimedia. However, although Central and Eastern Europe’s adspend is on the upswing, print media is not faring as well. Newspapers and magazines were the only mediums to see losses in 2011, with newspapers down 2.9%, to 2.525 bn US$ , and magazines down 7.8% to 2.556 bn US$ . Television, meanwhile, grew by 10.8%, to 14.329 bn US$ ; radio increased 1.4% to 1.194 bn US$ ; outdoor was up 1.4% to 2.353 bn US$ ; and the medium seeing the biggest growth was the internet, up 37% to 2.698 bn US$. Newspapers and magazines are forecast to continue losing steam, down another 2.9% and 6.8%.

In 2011, television made up the majority of the overall adspend landscape, with 55.3%. The internet followed, with 10.4%, and magazines rounded out third place, with 9.9%. Newspapers were close behind, with 9.7%, followed by outdoor (9.1%), radio (4.6%) and cinema (1%) ...  (from the Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: Asia-Pacific Region

FIPP World Magazine Trends 2013: Latin America

To order your copy digital, in print or/and in Excel Format go to  fipp.com

Sunday, January 06, 2013

FIPP World Magazine Trends 2012-13 Compendium Out

via FIPP.com

The 18th edition is published by FIPP, the worldwide magazine media association. FIPP World Magazine Trends is the annual monitor of the magazine media, country-by-country, region-by-region and globally. Data is provided by FIPP national associations, publishers and industry experts, additional data by ZenithOptimedia, PwC, Wilkofsky Gruen Associates and editied by the consultant editors World Newsmedia Network (WNMN).

According to Trends using data from ZenithOptimedia, global ad expenditure is on the upswing, forecast to grow 4.3% in 2012, reaching almost US$502 billion by year’s end. In 2011, adspend was up by 3.8%, and 2013 and 2014 are expected to see even larger growth, at 5.3% and 6.1%, respectively, the data shows.





Growth estimate advertising revenue by region (Print+Digital)




Growth estimate circulation revenue by region (Print+Digital)



Other key trends

  • Advertising expenditure by medium is shifting, as print mediums see downturns while digital technologies are emerging as an important player in the media landscape
  • 60% of growth is coming from developing markets and
  • 35% of that global growth is coming from Brazil, Russia, India and China alone 

FIPP World Magazine Trends 2012-2013 provides fresh data for 54 countries. It outlines the consumer and B2B magazine markets (from different ressources, not always compatible / representing 100% of the market
  • Number of titles
  • Number of publishers
  • Copies sold or distributed
  • Revenue sources
  • Sales distribution breakdown
  • Top publishing companies
  • Average cover price 
  • Average issue readership 
  • Internet penetration 
  • Mobile penetration
  • eReader and magazine website listing
plus FIPP's monitor of cross-border launches, tax on print, GDP and consumer prices (inflation rate).

To order your copy digital, in print or/and in Excel Format go to  fipp.com

See also
FIPP World Magazine Trends 2013: Asia-Pacific Region

FIPP Word Magazine Trends 2013: CEE / MOE Region

FIPP World Magazine Trends 2013: Latin America


Thursday, December 20, 2012

FIPP World Magazine Trends 2012-13 is out

The 18th edition of FIPP's World Magazine Trends 2012-13 with the most actual data from regional and local publishing associations, publishers and agencies has been enhanced by key information from ZenithOptimedia and PwC, and was edited by World News Media Network (WNMN).

The unique magazine industry reference covers key industry data on a global, regional and country-by-country basis for the consumer and B2B magazine media business. Chapters include: Magazine circulation revenues, share of ad spend, number of magazine titles, number of copies sold, revenue sources and sales distribution breakdown.

It also includes the FIPP monitor of 109 cross-border launches (October 2011-September 2012): 22 in Europe, 26 in Asia / Pacific, 11 in the Americas and 9 in Africa / Middle East.


The WMT Compendium 2012/13 covers 54 countries on 397 pages.

The FIPP World Magazine Trends is (now) available for purchase as ePaper (nxtbook, PDF Format) and in January 2013 also as Excel file and on Paper.

Order details and pricing for members / non-members can be found here.

We will share more details on some key findings, developments and trends, after the holidays.

Monday, September 17, 2012

2012 FIPP World Digital Media Factbook

First ever issue has been compiled in Cooperation with WNMN (World News Media Network) is launched at the FIPP Asia Pacific Digital Magazine Media Conference, Seoul, S'Korea September, 19-21.



The World Digital Media Factbook gives an overview of the magazine landscape in print and digital revenue and usership patterns, and identifies opportunities for new revenues. It also showcases innovative magazines companies and their winning digital strategies.

The Digital Factbook (186 pages, A4 format) includes more than 500 data sets from 65plus international research companies including PricewaterhouseCoopers, ZenithOptimedia, Pew, comScore, Nielsen, MAGNAGLOBAL and IDATE.

from / more FIPP

Saturday, January 07, 2012

FIPP World Magazine Trends 2012: Latin America


From the new edition of FIPP's World Magazine Trends 2011 / 2012:

"The advertising market in Latin America continued to grow through the global economic downturn of 2008-2009, and in the years since. In 2011, adspend for the region rose 4.7%, to US$31.073 billion. This was lower than the 16.3% growth seen in 2010, when the market jumped to $29.679 billion, but the growth rate is expected to increase to 7.9% in 2012, and to 9.1% in 2013, ZenithOptimedia data shows.

Unlike the overall ad market, the magazine industry did see a decline in 2009, of 7.5%, but has seen steady growth following the slump. Magazines and newspapers (down 5.7%) were the only sectors to decline that year. In 2011, the market rose 4.6%, to $2.034 billion. It is forecast to grow another 4.4% in 2012, to $2.124 billion, and 5.2% in 2013, to $2.235 billion.

Magazines accounted for the third most adspend in 2010, at 6.6%, behind television (63.5%) and newspapers (16%); it was slightly ahead of radio (6%) ...  (page 75ff)" according to data from ZenithOptimedia.

Total Ad Spend in Mio. USD


More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

Related postings
FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011

FIPP World Magazine Trends 2012: Asia-Pacific Region

Thursday, January 05, 2012

FIPP World Magazine Trends 2012: Asia-Pacific Region

From the just published edition of FIPP's World Magazine Trends 2011 / 2012:

"Recovery from the global economic downturn of 2008-2009 is happening steadily for the Asia Pacific region. Overall, advertising expenditures dropped 5.4%, to US$104.724 billion, in 2009, but rose 9.7%, to $114.832 billion, in 2010. That growth is forecast to continue at a healthy 5.5% through 2011, reaching $121.111 billion, and at 7.2% in 2012 and again in 2013, rising to $129.878 billion and $139.277 billion, respectively, according  to data from ZenithOptimedia ..."

Total Ad Spend in Mio. USD


More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

Related postings:


FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011


FIPP World Magazine Trends 2012: Latin America

Monday, January 02, 2012

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011


Source: 
FIPP World Magazine Trends 2011 / 2012 | ZenithOptimedia

Austria 2012
Total Ad Spend 2012: 4,727 Mio. USD
  7.4 % Growth Overall Ad Spend projected
  6.7 % Growth TV Ad Spend projected
  4.4 % Growth Magazine Ad Spend projected
  7.1 % Growth Newspaper Ad Spend projected
17.9 % Growth Internet Ad Spend projected
14.2 % Magazines' Ad Share projected

Bulgaria 2012
Total Ad Spend 2012: 700 Mio. USD
  4.0 % Growth Overall Ad Spend projected
  4.6 % Growth TV Ad Spend projected
- 2.3 % Growth Magazine Ad Spend projected
- 3.8 % Growth Newspaper Ad Spend projected
16.7 % Growth Internet Ad Spend projected
  5.9 % Magazines' Ad Share projected

Czech Republic 2012
Total Ad Spend 2012: 1,551 Mio. USD
  5.3 % Growth Overall Ad Spend projected
  4.1 % Growth TV Ad Spend projected
  3.4 % Growth Magazine Ad Spend projected
  2.0 % Growth Newspaper Ad Spend projected
13.9 % Growth Internet Ad Spend projected
15.1 % Magazines' Ad Share projected

Estonia 2012
Total Ad Spend 2012: 97 Mio. USD
  8.3 % Growth Overall Ad Spend projected
12.9 % Growth TV Ad Spend projected
  0... % Growth Magazine Ad Spend projected
  7.7 % Growth Newspaper Ad Spend projected
13.3 % Growth Internet Ad Spend projected
  4.8 % Magazines' Ad Share projected

Germany 2012
Total Ad Spend 2012: 24,441 Mio. USD
  2.0 % Growth Overall Ad Spend projected
  2.4 % Growth TV Ad Spend projected
- 1.0 % Growth Magazine Ad Spend projected
- 2.4 % Growth Newspaper Ad Spend projected
11.8 % Growth Internet Ad Spend projected
18.3 % Magazines' Ad Share projected

Hungary 2012
Total Ad Spend 2012: 847 Mio. USD
  1.7 % Growth Overall Ad Spend projected
  3.7 % Growth TV Ad Spend projected
- 2.3 % Growth Magazine Ad Spend projected
- 2.2 % Growth Newspaper Ad Spend projected
  4.8 % Growth Internet Ad Spend projected
15.1 % Magazines' Ad Share projected

Latvia 2012
Total Ad Spend 2012: 84 Mio. USD
  0.. % Growth Overall Ad Spend projected
  1.1 % Growth TV Ad Spend projected
  6.0 % Growth Magazine Ad Spend projected
- 4.6 % Growth Newspaper Ad Spend projected
  6.4 % Growth Internet Ad Spend projected
  8.5 % Magazines' Ad Share projected

Poland 2012
Total Ad Spend 2012: 2,378 Mio. USD
  5.6 % Growth Overall Ad Spend projected
  6.5 % Growth TV Ad Spend projected
- 3.1 % Growth Magazine Ad Spend projected
- 3.8 % Growth Newspaper Ad Spend projected
15.7 % Growth Internet Ad Spend projected
  8.7 % Magazines' Ad Share projected

Romania 2012
Total Ad Spend 2012: 441 Mio. USD
10.7 % Growth Overall Ad Spend projected
10.0 % Growth TV Ad Spend projected
  0... % Growth Magazine Ad Spend projected
  0... % Growth Newspaper Ad Spend projected
19.9 % Growth Internet Ad Spend projected
  4.0 % Magazines' Ad Share projected

Russia 2012
Total Ad Spend 2012: 8,236 Mio. USD
18.2 % Growth Overall Ad Spend projected
17.0 % Growth TV Ad Spend projected
12.0 % Growth Magazine Ad Spend projected
  8.0 % Growth Newspaper Ad Spend projected
35.0 % Growth Internet Ad Spend projected
  8.0 % Magazines' Ad Share projected

Serbia 2012
Total Ad Spend 2012: 224 Mio. USD
  0.5 % Growth Overall Ad Spend projected
  1.6 % Growth TV Ad Spend projected
  5.9 % Growth Magazine Ad Spend projected
- 6.1 % Growth Newspaper Ad Spend projected
20.0 % Growth Internet Ad Spend projected
  7.1 % Magazines' Ad Share projected

Ukraine 2012
Total Ad Spend 2012: 768 Mio. USD
14.5 % Growth Overall Ad Spend projected
15.7 % Growth TV Ad Spend projected
  9.6 % Growth Magazine Ad Spend projected
  6.0 % Growth Newspaper Ad Spend projected
38.9 % Growth Internet Ad Spend projected
13.0 % Magazines' Ad Share projected

More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

5-Jan-2012: Correction on Ad Share projected for 2012

FIPP World Magazine Trends 2011/2012: India Ad Spend 2004 - 2012

The new WMT report has a complete new set of figures (not trends) of reported ad spend since 2004 by ZenithOptimedia for TV, Newspapers, Outdoor, Internet and Magazine advertising 2004 - 2011. So I update this one chart for my readers interested in Publishing & Advertising in India. No update on PwC figures (yet).

 

More Information about the valuable FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

For international readers: Not to get confused, the "." in this chart is the separator for '000, not decimal!

Thursday, December 22, 2011

FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

Just in time for Christmas the new edition of the FIPP World Magazine Trends 2011-2012 compendium is now available. In digital format on Nxtbook (and PDF), on paper (Print on Demand) and (sometimes in January 2012) in Excel format.

  

It is the 17th edition of this annual monitor of the magazine media, reporting on 344 pages on 53 countries (five more than the previous WMT report), by regions and globally. It outlines the consumer and B2B magazine markets by country, incl. number of titles; number of publishers; total copies sold or distributed; revenue sources; sales distribution breakdown; top publishing companies; average cover price and average issue readership (where available); Internet and mobile penetration, plus eReader and magazine website listings.

The figures for share of ad spend and ad expenditure forecasts are provided by ZenithOptimedia. Global and regional B2B and consumer magazine circulation revenues are provided by PricewaterhouseCoopers Global Entertainment & Media Outlook: 2011-2015. Other data is supplied by national associations, regional experts, publishers and consultants. iMonitor provided information on app trends.

From the FIPP Executive Summary:

"The annual FIPP World Magazine Trends report gives local information on magazine markets, as well as an overview of trends around the globe. It is based on research from ZenithOptimedia and contributions from FIPP members, which include national magazine associations and publishers. Following the effects of the global economic downturn in 2008-2009, the world’s advertising market has staged a comeback, rising consistently each year. In 2011 it reached US$466.293 billion, up from $422.351 billion in 2009, and is forecast to rise to $518.19 billion in 2013, according to ZenithOptimedia. However, magazine advertising revenue and sales were hit particularly hard by the downturn, and are taking longer to recover. Adspend in 2013 is expected to be lower than pre-recession levels in North America, Europe, Asia, the Middle East and Africa. Only the Latin American magazine markets of South and Central America and Mexico will see higher adspend in 2013 than in pre-downturn years. The second factor hurting magazines’ bottom lines is the growing digital space. Publishers around the world are working hard to offer content across platforms, especially tablet and ereader devices, such as the iPad. However, user adoption of these devices is slow in most places, and revenues from digital are not enough to make up for slipping print revenues. Publishers and associations are having to work through this painful growth period, because no matter what, a digital future awaits..."
More information, order form at www.fipp.com

Related postings:

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011

FIPP World Magazine Trends 2012: Asia-Pacific Region

FIPP World Magazine Trends 2012: Latin America

Friday, December 10, 2010

Asia - Australia World Magazine Trends 2011: Growth Projections 2011 vs 2010

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2010 / 2011

Australia

  5.2 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
12.3 % Growth Internet Ad Spend projected
  7.2 % Magazines' Ad Share projected 

China

13.4 % Growth Overall Ad Spend projected
  2.0 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

China, Taiwan

  1.8 % Growth Overall Ad Spend projected
  1.3 % Growth Magazine Ad Spend projected
  5.6 % Growth Internet Ad Spend projected
10.2 % Magazines' Ad Share projected

India

12.3 % Growth Overall Ad Spend projected
11.7 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  2.6 % Magazines' Ad Share projected

Indonesia

16.2 % Growth Overall Ad Spend projected
14.2 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
 3.9 % Magazines' Ad Share projected

Japan

  1.1 % Growth Overall Ad Spend projected
-5.6 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  6.2 % Magazines' Ad Share projected

Malaysia

  5.3 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
18.5 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

New Zealand

  3.7 % Growth Overall Ad Spend projected
  0.0 % Growth Magazine Ad Spend projected
15.0 % Growth Internet Ad Spend projected
10.3 % Magazines' Ad Share projected

South Korea

10.8 % Growth Overall Ad Spend projected
  7.2 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  4.2 % Magazines' Ad Share projected

Thailand

  3.7 % Growth Overall Ad Spend projected
  1.9 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
  4.7 % Magazines' Ad Share projected

Vietnam

14.0 % Growth Overall Ad Spend projected
  8.1 % Growth Magazine Ad Spend projected
27.3 % Growth Internet Ad Spend projected
  6.9 % Magazines' Ad Share projected

Note:
Of course this are not all Asian / Pacific countries, but the ones featured at the 'FIPP World Magazine Trends 2010/2011'. More about the valuable FIPP compendium here.

Thursday, December 09, 2010

World Magazine Trends 2011: CEE Countries Growth Projections 2011

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2010 / 2011

Bulgaria

 3.1 % Growth Overall Ad Spend projected
-2.0 % Growth Magazine Ad Spend projected
 4.0 % Growth Internet Ad Spend projected
 6.8 % Magazines' Ad Share projected

Czech Republic

 5.3 % Growth Overall Ad Spend projected
 3.9 % Growth Magazine Ad Spend projected
11.2 % Growth Internet Ad Spend projected
17.5 % Magazines' Ad Share projected

Estonia

 9.0 % Growth Overall Ad Spend projected
 0.0 % Growth Magazine Ad Spend projected
 0.0 % Growth Internet Ad Spend projected
 5.6 % Magazines' Ad Share projected

Hungary

 1.6 % Growth Overall Ad Spend projected
-3.6 % Growth Magazine Ad Spend projected
 7.4 % Growth Internet Ad Spend projected
16.0 % Magazines' Ad Share projected

Poland

 6.9 % Growth Overall Ad Spend projected
 1.7 % Growth Magazine Ad Spend projected
18.1 % Growth Internet Ad Spend projected
 9.8 % Magazines' Ad Share projected

Romania

 0.4 % Growth Overall Ad Spend projected
-5.1 % Growth Magazine Ad Spend projected
20.3 % Growth Internet Ad Spend projected
 5.6 % Magazines' Ad Share projected

Russia

17.6 % Growth Overall Ad Spend projected
10.0 % Growth Magazine + Newspaper Ad Spend projected
30.0 % Growth Internet Ad Spend projected
13.8 % Magazines + Newspaper' Ad Share projected
(split by last 2008 actual: Newspaper 9.7 %, Magazines 4.1 %

Serbia

 9.1 % Growth Overall Ad Spend projected
10.3 % Growth Magazine Ad Spend projected
33.3 % Growth Internet Ad Spend projected
 4.2 % Magazines' Ad Share projected

Note:
Of course this are not all CEE countries, but the ones featured at the 'FIPP World Magazine Trends 2010/2011'. More about the valuable compendium here
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