Showing posts with label Hype Cycle. Show all posts
Showing posts with label Hype Cycle. Show all posts

Sunday, August 02, 2015

It's Gartner's Hype Cycle Time for 2015

Since mid-July Gartner started to publishing it's Hype Cycle research papers peu à peu on almost everything technology-related subject, products & services client are expected or might be interested in and presumptively willing to buy.

In previous year we published some Hype Cycle graphs, e.g. for Emerging Technologies on our Blog [Search]. For 2015 we decided that we will not repeat that practice, but just point you to the right place, right query at Gartner's website [here- YES, you read that correctly, you can search directly on Gartner's site and do not have to use Google to find the requested information ;).

If you think the related paper might be helpful for your business, Gartner is welcoming mew clients, is willing to sell its research paper ... offer you a webinar on the subject.

Gartner's Hype Cycle for Emerging Technology, 2015

via / more Gartner's Newsroom

Here a small chart comparing the status / stage of technologies according to Gartner's Hype Cycle for Emerging Technologies from 2005, 2010, 2014 and 2015:

Monday, August 11, 2014

Gartner's 2014 Hype Cycle for Emerging Technologies

It's the 20th Anniversary of the Gartner Hype Cycle and maps the journey to becoming digital businesses, identifying and employing the right technologies at the right time.

From the release 11-August-2014:

The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that business strategists, chief innovation officers, R&D leaders, entrepreneurs, global market developers and emerging technology teams should consider in developing emerging-technology portfolios.  
"The Hype Cycle for Emerging Technologies is the broadest aggregate Gartner Hype Cycle, featuring technologies that are the focus of attention because of particularly high levels of hype, or those that Gartner believes have the potential for significant impact," said Jackie Fenn, vice president and Gartner fellow. "Enterprises should use this Hype Cycle to identify which technologies are emerging and use the concept of digital business transformation to identify which business trends may result."   more

The next stage of development, according to Gartner is

Stage 5: Digital Business

Digital Business is the first post-nexus stage on the road map and focuses on the convergence of people, business and things. The Internet of Things and the concept of blurring the physical and virtual worlds are strong concepts in this stage. Physical assets become digitalized and become equal actors in the business value chain alongside already-digital entities, such as systems and apps. 3D printing takes the digitalization of physical items further and provides opportunities for disruptive change in the supply chain and manufacturing. The ability to digitalize attributes of people (such as the health vital signs) is also part of this stage. Even currency (which is often thought of as digital already) can be transformed (for example, cryptocurrencies). Enterprises seeking to go past the Nexus of Forces technologies to become a digital business should look to these additional technologies:

Bioacoustic Sensing; Digital Security; Smart Workspace; Connected Home; 3D Bioprinting Systems; Affective Computing; Speech-to-Speech Translation; Internet of Things; Cryptocurrencies; Wearable User Interfaces; Consumer 3D Printing; Machine-to-Machine Communication Services; Mobile Health Monitoring; Enterprise 3D Printing; 3D Scanners; Consumer Telematics.

See also
Hype Cycle for Business Intelligence and Analytics, 2014
Hype Cycle for Content and Social Analytics, 2014
Hype Cycle for CRM Customer Service and Customer Engagement, 2014
Hype Cycle for CRM Marketing Applications, 2014
Hype Cycle for CRM Sales, 2014
Hype Cycle for Digital Commerce, 2014
Hype Cycle for Digital Marketing, 2014
Hype Cycle for the Internet of Things, 2014
Hype Cycle for Mobile Applications and Development, 2014
Hype Cycle for Mobile Device Technologies, 2014
Hype Cycle for Open Source Software, 2014
Hype Cycle for Social Software, 2014

and more Hype Cycle 2014 at

Thursday, August 29, 2013

Gartner's Hype Cycle for Social Software, 2013

What's hot (or not so hot) in Social Software: Collaborative customer interfaces, Social co-browsing, Mobile virtual worlds ...

"IT leaders must keep abreast of this evolving sector in order to take advantage of social capabilities and understand the implications that social software developments have for related technologies"

via / more Gartner's 2013 Hype Cycle for Social Software Reveals a Wealth of Emerging Innovations [PM]

© 2013 Gartner UK Ltd

Tuesday, August 20, 2013

Gartner's Hype Cycle for Big Data, Digital Marketing 2013

via Computerworld MY:

Gartner's Hype Cycle 2013 on Big Data 2013 shows that the industry is just reaching the peak of its hype right now, with vendors flocking to the market, customers getting anxious that they don't yet fully understand the technology, and the expectations about what big data can do for an organization being over-inflated.

After the hype Gartner (still) expects big data management to be a critical asset for businesses.

Monday, August 19, 2013

Gartner's 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines

The evolving relationship between humans and machines is the key theme of Gartner, Inc.'s "Hype Cycle for Emerging Technologies, 2013." Gartner has chosen to feature the relationship between humans and machines due to the increased hype around smart machines, cognitive computing and the Internet of Things.

Analysts believe that the relationship is being redefined through emerging technologies, narrowing the divide between humans and machines ...


The Hype Cycle
1. Augmenting Humans With Technology
2. Machines Replacing Humans
3. Humans and Machines Working Alongside Each Other
4. Machines Better Understanding Humans and the Environment
5. Humans Better Understanding Machines
6. Machines and Humans Becoming Smarter

Thursday, August 16, 2012

Gartner: Hype Cycle for Emerging Technologies 2012

It's Hype Cycle time. Today the 2012 Hype Cycle for Emerging Technologies


"Gartner's 2012 Hype Cycle Special Report provides strategists and planners with an assessment of the maturity, business benefit and future direction of more than 1,900 technologies, grouped into 92 areas. New Hype Cycles this year include big data, the Internet of Things, in-memory computing and strategic business capabilities ..."  via / more

On the Rise
Human Augmentation
Quantum Computing
3D Bioprinting
Volumetric and Holographic Displays
Automatic Content Recognition
3D Scanners
Autonomous Vehicles
Mobile Robots
Internet of Things

At the Peak
Natural-Language Question Answering
Silicon Anode Batteries
Speech-to-Speech Translation
Big Data
Hybrid Cloud Computing
Wireless Power
3D Printing
Complex-Event Processing
Social Analytics
Private Cloud Computing
Application Stores
Augmented Reality
In-Memory Database Management Systems
Activity Streams
NFC Payment

Sliding Into the Trough
Internet TV
Audio Mining/Speech Analytics
Cloud Computing
Machine-to-Machine Communication Services
Mesh Networks: Sensor
Gesture Control
In-Memory Analytics
Text Analytics
Home Health Monitoring
Hosted Virtual Desktops
Virtual Worlds
Mobile OTA Payment

Climbing the Slope
Media Tablets
Biometric Authentication Methods
Idea Management
Consumer Telematics
Speech Recognition

Entering the Plateau
Predictive Analytics

more about the 2012 Hype Cycle Emerging Technologies at

Hype Cycle 2012 for Social Software

Source / Copyrighted: Gartner, Inc

Wednesday, August 10, 2011

Gartner's Hype Cycle for Emerging Technologies 2011

As every year around July / August Gartner, Inc. is publishing its 2011 Hype Cycle Series evaluating the maturity of 1,900 technologies and trends. Here, as an example, the

Hype Cycle for Emerging Technologies 2011

© 2011 Gartner, Inc.

More information, ordering at
More on Gartner's 2011 Hype Cycle Special Report on the maturity of 1,900 technologies and trends

A short analysis by Udayan Banerjee on his Blog 'From the Other Side'

Die alte einfarbige Grafik, gegen die bunte Gartner Orginalgrafik ausgetauscht. Geklaut bei mobile zeitgeist

Tuesday, August 09, 2011

Gartner Hype Cycle for Media Industry Publishing 2011

Published by Gartner, Inc. on July 27, 2011

On the Rise
Social Magazines
Content Optimization
Digital Watermarking
Context-Enriched Content

At the Peak
Enhanced E-Books
Broadband-Connected Televisions
Digital Magazines
Mobile Coupons
Social Media Marketing Platforms
Media Tablet
Over-the-Top Set-Top Boxes
Online Video Publishing Platform Providers

Sliding Into the Trough
Master Data Management
E-Book Readers
Mobile Advertising

Climbing the Slope
Consumer-Generated Media
Electronic Paper
Intellectual Property Rights and Royalties Management Software
Location-Based Services

Entering the Plateau
Location-Aware Technology

Off the Hype Cycle
Consumer Content Creation Tools
Rich-Media Search Technologies

via / more at

Wednesday, August 11, 2010

Gartner's 2010 Hype Cycle Social Software

Gartner released their annual '2010 Hype Cycle Social Software'

Source / Copyrighted: Gartner, Inc.

On the Rise

Pattern-Based Strategy
Social Network Analysis
Crowd sourcing
Personal Security Applications Embedded in Social Media
Enterprise Internet Reputation Management
Simultaneous Collaborative Editing
Idea Marketplaces
Social Analytics

At the Peak

Social Software Standards
Sentiment Analysis
Social Profiles
Social-Data Portability
Activity Streams
Expertise Location and Management
Social-Media Consulting
External Community Platforms

Sliding Into the Trough

Mobile Social Networks
Prediction Markets
Unified Communications and Collaboration
Social Bookmarking
Open-Source Social Software
Internal Community Platforms
Personal Subscriptions
Social Software Suites
Idea Management

Climbing the Slope

Social Search
Folksonomies/Social Tagging
Corporate Blogging

Entering the Plateau


Leading author: Susan Landry

more on Gartner's Website
Gartner's Hype Cycle for Social Software 2010 [61 Pages, 1,995 USD]

Chart: 2010 Hype Cycle Social Software / Social Media via Fred Zimny

more ... Hype Cycle for Media Industry Publishing, 2010
more ... Hype Cycle for Media Industry Advertising, 2010

Saturday, August 07, 2010

Ausgewählte Tweets 1. - 7. August 2010

If you want to digitize all books on earth, it's good to know how many are out there: 129,864,880 according to Google

Was wird gehypt, übergehypt und was aus ausgehypt? ... wenn's nach Gartners 2010 Hype Cycle Emerging Technology geht

Gartner Enterprise Architecture #Hype Cycle Reveals Two Generations of #EA View Hype Cycle:

What's good for bloggers is good for publishers - Why Forbes requires that all of their reporters must blog

B2B Media dislike the growing pains of custom media, but don't care about their 'friends' and 'financier' needs + wants.

Romania: A black year of print: 50 m loss in 2009: Ringier -13 m €, Burda 2,1 m, Edipress 0,8 m (by Petrisor Obae) more

Nach dem gelungenen Mind- und Budgetshare-Verlust der Verlage mit Print, versucht man das jetzt auch erfolgreich im Netz

Time Spend On Internet - Condensed to 1 Hour. To many publishers competing on 156 seconds

MediaShift: Can Social Micro-Earnings Help Micropayments Work for News? PDF (41 pg.)

Sites in Like, Not Love, With Facebook. 350,000 sites, most of them news, sports + publishing sites, recently shopping

Was passiert wohl, wenn iab u marketshare p. eine Empfehlung für einen optimalen Marketing Mix geben? Genau (23 pg., PDF)

@HolgerSchmidt: "Apps sind ein Übergangsphänomen". Zur Zukunft der App-Economy zwischen Apple und Google

Stefan Winners zweifelt an Klick-Kultur Ich halte sie nur für eine Un-Kultur

@DrMichaelSpehr Verkrustete Verlags-Strukturen,interne Befindlichkeiten verzögern digitale Angebote

@KHeidl über Erlösmodelle für Verlage: Der Mix machts - eck-marketing

Best Ager Marketing: Das (neue) Jahrbuch Senioren-Marketing 2010/2011

WUV: Immer mehr blättern online IVW IIQ.: in 70 Zeitungen, 6 ePZ u. 4 eFachzeitschriften. Dt. Verlage, Digital Leaders!

@vdz_akademie Expertenforum 26.10 HH: Best Ager & Silver Surfer - Businessstrategien für Print- & Online-Anbieter

8. : Märkte 2015 - die Wege zum Kunden (27.09.) . Die Kollegen der vu meynen kündigen Programm und Referenten an

Omni International's New Approach to Citizen Journalism - Will freeze End of August, relaunch as Blog on ...

@MedienWatch: Bertelsmann-Stiftung: Studie sieht steigenden Bedarf an Fachkräften in der Kommunikationsbranche

Friday, August 06, 2010

Gartner's Hype Cycle Emerging Technologies 2010

As mentioned in my earlier posting Gartner's 'Hype Cycle' Due Soon, But Thomas Wailgum Says His Is Better Gartner released their annual '2010 Hype Cycle Emerging Technology':

Source / Copyrighted: Gartner, Inc.

On the Rise

Human Augmentation
Context Delivery Architecture
Computer-Brain Interface
Terahertz Waves
Tangible User Interfaces
Extreme Transaction Processing
Autonomous Vehicles
Video Search
Mobile Robots
Social Analytics
3D Printing
Speech-to-Speech Translation

At the Peak of Inflated Expectations

Internet TV
Private Cloud Computing
Augmented Reality
Media Tablet
Wireless Power
3D Flat-Panel TVs and Displays
4G Standard
Activity Streams
Cloud Computing
Cloud/Web Platforms

Sliding Into the Trough

Gesture Recognition
Mesh Networks: Sensor
E-Book Readers
Video Telepresence
Broadband Over Power Lines
Virtual Assistants
Public Virtual Worlds
Consumer-Generated Media
Idea Management
Mobile Application Stores

Climbing the Slope

Biometric Authentication Methods
Internet Micropayment Systems
Interactive TV
Predictive Analytics
Electronic Paper
Location-Aware Applications
Speech Recognition

Entering the Plateau

Pen-Centric Tablet PCs

leading author: Jackie Fenn

more on Gartner's site
Hype Cycle for Emerging Technologies, 2010 [72 Pages, 1,995 USD]

Presentation charts from Gartner's Webinar
Emerging Technology Hype Cycle 2010: What’s Hot and What’s Not (20 pg, PDF)

Gartner#S Webinar (Replay after registering)
Emerging Technology Hype Cycle 2010: What’s Hot and What’s Not

Gartner's 2009 Hype Cycle for Emerging Technology

(2010 Chart) via We are organized Chaos

All postings on Gartner's Hype Cycle

Sunday, July 25, 2010

Gartner's 'Hype Cycle' Due Soon, But Thomas Wailgum Says His Is Better

So while we still wait for Gartner's Hype Cycle 2010 on Emerging Technologies, Media Industry, Software, Consumer Electronic and other  Hype Cycle I show you Wailgum's 2010 cycle first

via / more on

ALL about Gartner's Hype Cycles back to 2006

Tuesday, September 15, 2009

Twitter Feeds 14. / 15. September 2009 by LaudTwitter

  • 20:03 Blogpost: Will Publisher Skip Social Media and Wait for a Classical Ads Rebound" ( ) #
  • 20:32 Reading: Google Dominates Internet Landscape in India and Brazil - Internet time share in minutes ( ) #
  • 22:22 Blogpost: Gartner's Media Industry Hype-Cycle 2009 ( ) #
  • 07:54 Wieder ein innovativer Ansatz, der klassischem Newsbusiness gut zu Gesicht gestanden hätte:Google Fast Flip through News #
  • 08:47 RT @HolgerSchmidt: Burda und Springer sind die größten Google-Profiteure (Netzökonom-Blog); gleich nach den Usern ;) #
  • 08:52 Merksatz zu Google Fast Flip u.a.: Solange Du hinter jemanden herläufst, wirst Du ihn nicht überholen #
  • 09:46 RT @wortgefecht: Empfohlen: Creative Commons Report on "How the Online Population Understands Noncommercial Use" #
  • 10:24 10 % of US publisher charge right now for Paid Content and 51 % believe in a Paid Content (via @HolgerSchmidt) #
  • 13:57 @flueke @wbuechner: alle verlage, die ich nach einer aufschlüsselung von printvertrieb-, -druck etc. gefragt hab, .. was brauchen Sie genau? #
  • 14:40 - BDZV: Basis Treucura Betriebsvergleich; Abozeitungen, alte Bundesländer #
  • 14:42 @flueke Die Tage musste eigentlich das neue BDZV Jahrbuch erschienen sein? Für 2007 Abozeitungen Treucura BV #
  • 15:00 Nun die Zahlen stammen von der Treucura Treuhand die im Auftrag des BDZV den Betriebsvergleich anbieten @flueke @wbuechner #
  • 15:23 Zeitungen in Za hlen: Kosten- und Erlösstruktur 2008 @flueke - Nachtrag der '08 er Zahlen #
  • 15:30 Hinweis: Wenn mich jemand 'followed' und dann seine Tweets versteckt, Achtung, ich stelle keine Anträge diese Tweets lesen zu dürfen #
Automatically shipped by LoudTwitter

Monday, September 14, 2009

Gartner's Media Industry Hype-Cycle 2009

Brassmedia  berichtet über die Trends der Media Industrie in der Wachstumsphase, am Höhepunkt und in der Abschwung des Hypes:

"On the rise
Socialcasting, Media Discovery and Recommendation Engines, Rich-Media Search Technologies, Social Media Marketing Platforms and Over-the-Top Set-Top Boxes.

At the peak
Internet TV, Portable Flash Media for Content Distribution, Videoblogging, Social Media, E-Book Readers, Online Video Publishing Platform Providers, Web 2.0 Distribution, Digital Warehousing for Publishers and Microblogging.

Sliding into the trough
Mobile Advertising, Network DVR, Online Video, Blu-ray, Mobile Ticketing, Consumer-Generated Media, Intellectual Property Rights and Royalties Management Software, IPTV, Legitimate P2P, Mobile TV Broadcasting, Mobile Search, Consumer Content Creation Tools, Game Consoles as Media Hubs and Consumer Digital Rights Management."

via / more brassmedia

Gartner's Media Industry Hype-Cycle 2009

Sunday, August 02, 2009

Gartner's Hype Cycle for Emerging Technology 2009; Hype Cycle for Social Software 2009

Like every year Gartner, Inc. is publishing their Hype Cycle for different technologies and areas (over 80 this year, more PDF) around this time. One Hype Cycle interesting for our areas of subjects - without disclosing to much - is the Hype Cycle for Emerging Technologies 2009 as Gartner see's it. The details of the reports (52 Pages, 1.995 USD) are for Gartner clients only and you can purchase them here

Source / Copyrighted: Gartner, Inc.

via / more

In case you arealso interested in Social Media take a quick glance at the Hype Cycle for Social Software Report 2009, which you can purchase here (66 pages, 1.995 USD)

Source / Copyrighted by Gartner, Inc.

via / more

Earlier entries:
Gartner's Emerging Technologies Hype Cycle 2008 (19-Aug-2008)

Gartner’s 2006 Hype Cycle 2006: Emerging Technologies (14-Aug-2006)

Blog Hype oder PR-Hype? (07-Dec-2005)

Thursday, May 14, 2009

About Twitter Hype Cyle and Retentionrate [CNN Video]

Puh! 60 % of Twitter Newbies don't come back to their Twitter account (on the Twitter site itself) according to Nielsen. So what, it is new, easy to join and after all this hype e.g. Oprah Winfrey, Ashton Kutcher vs. CNN

via / on you see the Gartner Hype cycle for Twitter

and the CNN Video
CNN's Reggie Aqui talks to the Blogger Bunch about Twitter's problems retaining users. [Watch Video on CNN]

[corrected, as embedded doesn't work right now]
Source: CNN | Added May 13, 2009

via / more from Pete Cashmore on mashable

Tuesday, August 19, 2008

Gartner's Emerging Technologies Hype Cycle 2008

Last week Gartner published its (27) emerging technologies, highlights and predictions report. According to this report Green IT, Cloud computing, Social computing, Video telepresence, will reach, as you can see, the plateau of Hype within the next two to five years.

Here are the Hype Cycle for Emerging Technologies, 2008

enlarge (via ReadWriteWeb)

Jackie Fenn discusses Gartner's Hype Cycles for 2008 with Gartner Research VP Jeff Comport this podcast.

more Gartner's Press release (11-August-2008)

Thursday, July 31, 2008

Deutsche Unternehmen sind wie närrisch an Wikis und Internet-Communities interessiert

und 57,8 % der Befragten sehen die Relevanz von Communities als Werbeplattform als zumindest „eher hoch“ an und lassen dafür Blogs und Video links liegen. Das jedenfalls will Ralf Schengber und seine Leute bei einer Befragung von 1200 Unternehmen herausgefunden haben ... mehr

Kollege Pitz machte daraus einen Beitrag: Unternehmen nutzen Communities statt Blogs .

Das scheint ja unheimlich spannend zu werden in den Communities und den Marketingabteilungen der Unternehmen. Bei meiner sehr selektiven Nutzung von Communities und Wikis tue ich mir schon schwer, mehr als ein Dutzend deutsche Firmen zu benennen, die auf von mir besuchte und genutzten Communities zu einem bestimmten Zeitpunkt gleichzeitig Marketing 'erkennbar' (und geschweige sinnvoll) betreiben.

Auch habe ich, seit es so etwas gibt, noch keinen Marketingplan in Deutschland gesehen, der, sagen wir 5 % und mehr des Budgets, für Marketing in Communities, Wikis und/oder Foren vorsieht ...

Vielleicht ist das 'spannend' an diesen (Werbe-) Plattformen nur die Kehrseite von, ich weiss ja gar nicht so recht was das überhaupt ist und schon gar nicht wie ich damit meine Marketingziele erreiche?

Wer klärt mich bitte auf?

Oder, müssen wir auf den neuesten Gartner Hype Cycle warten, der sollte ja Anfang August kommen.

Thursday, July 26, 2007

Gartners Hype Cycle Consumer Technologies July 2007

via The Guardian Blog Technology:

"Convergent telephones, ultra-mobile devices and "portable personality" are heading up to the "peak of inflated expectations" while IPTV, mobile TV and broadband video on demand are racing towards the bottom. Interestingly, this year's chart bears little relation to last year's emerging technologies cycle (maybe they just haven't emerged). It's certainly more narrowly focused, and very heavily focused on technology that's pretty much out there ... "


Gartner Press Releases (not yet, but I hope for a better readable graph)

Related Entry:
Last years (2006) Emerging Technology Hype Cycle

Thursday, April 19, 2007

The Valleywag's Net Star Cycle

The universe and our existence can be seen as cycles some are steep, same flat; some short, some a bit longer ... but you need the right distance. Otherwise you cycle will be a lying s-curve, a straight line or just a black spot on the sky.

Opposite to the Gardners Life cycle PR The Valleywag Cycle show's just three segments of this cycles (as s-curve) and places the "Unstoppable", the "back from dead" and the "over-over-hyped"

and steering up the discussion. More

Earlier entry:
Gartner’s 2006 Hype Cycle 2006: Emerging Technologies
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