Showing posts with label IDG. Show all posts
Showing posts with label IDG. Show all posts

Tuesday, June 09, 2009

Wie lang können sich Burda, Heise, IDG und Springer ihre Computer Magazine noch leisten

Der Eintrag zur Einstellung der Personal Computer World (UK), legt die Frage nahe und wie sieht das in Deutschland aus? Welches der führenden Computer Magazinen in Deutschland wird zuerst seine gedrucktes Periodikum aufgeben. Nicht weil dass was dort gedruckt eh niemand interessiert oder an den Mann/die Frau zu bringen ist, sondern weil das Netto-Ergebnis aus dem Heftverkauf und der Netto-Werbeerlöse die Auflage kaum noch finanziert und für die kommenden Jahre kein gutes Geschäft für die Verlage verspricht.

Die verkaufte Auflage für die vier hier ausgewerteten Titel ist in der Summe wieder bei den Auflagen von 1998 angekommen - mit signifikaten Verschiebungen zwischen den Angeboten:

(jeweils I. Quartal nach IVW)



Die Zahlen 1998 - 2009 im Einzelnen



Die Anzeigenseiten für die vier Titel haben sich in der Summe halbiert und sind 2008 auf 2009 so deutlich eingebrochen wie 2001 auf 2002. Damals hat das Anzeigenaufkommen, wie aus der Tabelle ersichtlich, nie wieder an den Stand vor der Krise anschließen können ... und das wird auch diesmal nicht wesentlich anderes werden.

(jeweils I. Quartal nach ZAS )

Anzeigenseiten Anteilsverschiebung - 1998 vs. 2009



Die Zahlen im Einzelnen 1998 - 2009

Wednesday, July 30, 2008

Horizont-Ranking: Fachmedien - Umsatz pro Mitarbeiter

Disclaimer: Es gelten alle Einschränkungen für einen solchen 'unmöglichen' Vergleich, wie im Vorjahr

Umsatz pro Mitarbeiter (basierend auf dem Horizont-Ranking 2007)


Hier noch einmal die Tabelle 2005 / 2006 zum direkten Vergleich

Wednesday, May 07, 2008

What is 'NEXT' in Publishing?

Ich weiss nicht, ob sie am Montag meiner Leseempfehlung (auf Tumblr und Facebook) gefolgt sind, und den Beitrag 'Publisher Tested the Water Online - then Dove In' in der New York Times gelesen haben?!

"The excellent thing, and good news, for publishers is that there is life after print — in fact, a better life after print."


(Some reaction to NYT's IDG profile on Folio:)

Unser Kollege Colin Crawford (IDG) nahm dies auf Colin's Corner zum Anlass von einem IDG Strategie Workshop in der Vorwoche zu posten, in dem Pat (McGovern) und andere, die 'Mannschaft' (bzw. eine Art von 'Peer pressure group' auf die vor ihnen liegende Wegstrecke / Aufgaben einschwor ... noch viel Arbeit Online (und offline) und die nächste große Herausforderung Mobile ... das 'nächste' B2B, Special Interest, gleichzeitig P2P und Mass Media ...

Doch lesen Sie selbst ...

Siehe auch
Richard Waters
Interview mit Pat in der FT (29-April-2008)
Reflective Route to Success

Colin Crawford:
The dawn of a new mass media


P.S.
Patrick McGovern und ich kennen uns seit Anfang der 80er Jahre und die Art wie er mit 'seinen Mannen' (und Frauen) Mitarbeitern und Kunden voranmarschierte, war auch für mich immer ein Vorbild für unsere Strategie-Workshops, Fach- und Führungskonferenzen und Events (die Teilnehmer immer schön gemischt aus 'Ethablierten, Talentierten und Hungrigen') und die großen What's next - Events und Workshops für Partner und Kunden ... (und ich bin fest davon überzeugt, dass diese Art Learning Organisation wesentlich dazu beigetragen hat, dass unsere Projekte, immer ein ganzes Stück besser gelaufen sind, als die beim Wettbewerb ...) Disclaimer: ganz früher, habe ich IDG auch einige Jahre beraten.

Frühere Einträge:
Patrick McGovern Insights Not Only for IDG

From Colin's Corner: The transformation of IDG

Monday, February 04, 2008

The Industry Standard is back - kind of

Five weeks later than announced, a site from IDG called 'The Industry Standard' is (back?) online.



Seven years ago 'The Industry Standard' looked like this


large

I wonder whether Bob Carrigan (IDG) and his team are happy with what they have today ... IMHO the should have done much better!

Interview on Paidcontent.org
Bob Carrigan interviewed by David Kaplan

Predictions: Early death ahead
The Industry Standard 2.0: Their Analysis, Your Predictions

via Rexblog

Thursday, November 15, 2007

VDZ Printgipfeltreffen in Berlin

unter dem Motto 'Die Zukunft von Print in der digitalen Medienwelt' und Horizont war dabei ...

Hier die besten Zitate, und immer schön aus dem Zusammenhang gerissen:


Renate Köcher (Instituts für Demoskopie Allensbach)
" ... Die vielfach formulierte These eines zwangsläufig schleichenden Niedergangs der Gattung Print hält sie bei differenzierter Betrachtung für nicht stichhaltig.

und weil es so gut klingt:
"Zwar gewinne das Internet bei der täglichen Mediennutzung an Bedeutung, handele es sich dabei vielfach jedoch um keine medienspezifischen Anwendungen ..."

Giovanni di Lorenzo (Die Zeit)
"... Wir brauchen weniger Defätismus, sondern mehr Mut zur Marke", ... schließlich mache Print noch 90 Prozent der „Zeit"-Umsätze aus.


Bernd Buchholz (G+J)
"... erwartet für sein Medienhaus im Jahr 2015 noch einen Printanteil von 80 Prozent ..."

York von Heimburg (IDG D)
"... Online bringt heute bereits 18 Prozent unserer deutschen Umsätze, in den USA sind es bereits 50 Prozent ..."

und hier zum Orginalbericht vom Printgipfel von Jochen Zimmer.


Da frage ich mich, wozu gibt es eigentlich ein Licht am Ende des Tunnels, wenn die Leute im Tunnel die Augen zumachen?

Saturday, April 21, 2007

The IDG Empire in China With Special Relations

Our eMartin.net network partner Paul Woodward (BSG Asia) made his first draft on IDG China special-relation-results



and is asking for help to digg deeper and to complete the picture.

More

Maybe he could / should also bring into this picture some of this very helpful special releations starting between two men ... ask Hugo.

One of my other regular read Fons Tuinstra (China Herald) comments on his blog:

"IDG China has always been a rather special media company in this country. It was one of the first foreign companies that entered China and got for that special privileges. While later entering China has become rather difficult if not impossible, IDG could have on to its special position and has been making the best out of that ..." more

I have some experience on my own from some research and consulting work over the last 10 years and in starting a JV in Beijing and several cooperation. Actually the first Chinese language paper for Mainland China (B2B) I was involved in, was published way back in 1969 A.D.

Saturday, March 31, 2007

Patrick McGovern Insights Not Only for IDG

interviewed in a story on 'InfoWorld Leads Way as IDG Goes Head-First on Web' from Mark Glaser at MEDIASHIFT:

Just one take from interview:

Glaser: "You’ve been in technology journalism almost from the start, so you’ve seen a lot of changes. How profound is the change brought by the Internet?"

McGovern: We’ve made an interesting re-definition about what business we’re in. We always thought of ourselves as [print] publishers who did websites and conferences. Now the website typically has a bigger audience than print, and it’s growing much more rapidly. We used to be a publishing company with ancillary websites and events, but now we’re a web-centric information company, and we have ancillary activities like print publications and events.

That’s a big change, because in the past, we’d have a meeting with our publishing heads, and we’d talk about all the trends online — the growth in revenues and growth in audience. And advertisers were saying they were getting better ROI in online advertisements. The future, and most of our revenue by 2020, will be online. And the publishers would nod their head, and go back to their office and get four or five urgent messages on their desk about IBM cancelling print ads, ‘Could you rush out and have dinner with the IBM head to convince them not to do that? We got another call from Microsoft and they’re cutting back as well.’

They have to fight all these fires because of print, and you have to protect that, prevent that from eroding too quickly. As they were spending their time protecting history, they weren’t investing as much and getting the right people online. Now we’re redefining the business to say your website is your primary business, and you can do print if it has a clear and useful purpose.

In the past when we’d launch a new subject, we’d launch it as a new magazine, and put millions of dollars into selling subscriptions, and go out and get people to buy advertising. Today we would put it out as a website, publicize it to get a lot of visitors, use viral marketing, get people to come back and say it’s a great site. And through newsletters and webcasts, we can get a lot of registered information on the users.

When we get 50,000 or 60,000 registered users, we can take a random sample of those and ask, ‘Would you like a magazine or a newspaper on the subject? Is so, what frequency and what format and how much would you pay for it?’ And if there’s enough demand we could go to the advertisers and say, ‘Here’s the audience, here’s their buying power, would you be interested in buying advertising in a print publication?’ ..."

more ...

My heading for this article would have been 'InfoWorld Follows the Way IDG Goes Head-First on Web' - a Way Others should consider too!

via rexblog.com
When everyone blogs, all sides of a story can be aired

Sunday, February 11, 2007

From Colin's Corner: The transformation of IDG

Matt McAlister points today to Colin Crawford's Corner:

... today IDG's online revenue accounts for over 35% of total US publishing revenues ... growth of online business now exceeds the decline in print revenues. In 2009 the share will be about 50 %.

"... Going forward IDG Communications will define itself as a web centric information company complemented by expos, events and print publications."



"For over four decades we’ve had print blood running through the veins of the corporate body. But over the last few years we’ve seen dramatic change. Today the absolute dollar growth of our online revenues now exceeds the decline in our print revenues. This occurred in the US in 2006 and in Europe during the last quarter.

With this change in the revenue mix and the higher margins from our online businesses - the company is more profitably today than it has been previously ..."

more

Publishing Is Shifting From Print To Online (29-Aug-2006)
Patrick McGovern, the chairman and founder of IDG on MarketWatch (Videoclip)

Tuesday, July 26, 2005

Is IDG Germany's Creditability At Stake?

Die aktuelle Entwicklung siehe unter Comments:
- Ausstieg aus der IVW
- Verlagsleitung und Vertriebsleitung gekündigt
- Prokura gelöscht
- Strafanzeige gestellt ...

German subsidiary of IDG's, worldwide leader in IT publishing, has suspended their membership for Computer Woche (Computer Week) in the national audit control body IVW (similar to BPA in US).

As Jaeckel-Report (a qualified German b2b newsletter) writes, the IDG Business Verlag canceled "temporarily" the membership for IVW circulation control with a letter from July 8, 2005.

IDG explained on July 21 the problem behind this step: It's about a (large) part of the subscription circulation, that doesn't qualify as paid subscription under the rule of IVW as "IDG Germany has discovered in an internal audit" on request from IVW to explain figures on July 7, 2005.

IDG Business Verlag asked Deloitte to do a "recount" for the second quarter 2005 and the new report shows now: 23.864 paid subscription (versus 48.281 in quarter 1/2005). According to IDG the total circulation of 56.905 copies is not on stake.

Deloitte will continue to do audit Computer Woche (... until the problem is solved) and IVW accepts a re-entry. Other publications of IDG in Germany are not under review and will stay in the IVW (according to IDG).

This reminds me on a similar process with motorpresse Stuttgart. They also left a few years IVW (in time before they would be expelled) and returned later after "heavy work" and pr. The at motorpress did cost it CEO and some manager its job.

We will see how the management of the parent company will handle this incident and serious situation for IDG, ad clients and agencies. PR and communication about this incident started off lousy ...

The IDG suprise for advertisers
Qualified subscription falls from 48.281 (I/2005) to 24.417 (II/2005 Q)
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