Showing posts with label Latin America. Show all posts
Showing posts with label Latin America. Show all posts

Friday, January 11, 2013

FIPP World Magazine Trends 2013: Latin America


In the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

Advertising expenditures in Latin America are growing by leaps and bounds, rising 19.4% in 2010 and 10.6% in 2011, reaching 34.086 bn US$ . Overall adspend is projected to continue seeing healthy growth, at 8% in 2012, 10.2% in 2013 and 9.2% in 2014, data from ZenithOptimedia’s report Advertising Expenditure Forecasts.

When slicing by medium, in 2011, television made up the majority of adspend, with 62.3%. Newspapers were a distant second, at 16.9%, and magazines followed, with 6.5%. Radio (6.2%), the internet (4%), outdoor (3.6%) and cinema (0.4%) made up less than 15% combined. Brazil and Mexico are the largest Latin markets, making up 49.3% and 16.2% of adspend in the region in 2011. “The internet is growing in importance, but has a long way to catch up ... (from the Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: Asia-Pacific Region

FIPP World Magazine Trends 2013: CEE Region

To order your copy digital, in print or/and in Excel Format go to  fipp.com

Sunday, January 06, 2013

FIPP World Magazine Trends 2012-13 Compendium Out

via FIPP.com

The 18th edition is published by FIPP, the worldwide magazine media association. FIPP World Magazine Trends is the annual monitor of the magazine media, country-by-country, region-by-region and globally. Data is provided by FIPP national associations, publishers and industry experts, additional data by ZenithOptimedia, PwC, Wilkofsky Gruen Associates and editied by the consultant editors World Newsmedia Network (WNMN).

According to Trends using data from ZenithOptimedia, global ad expenditure is on the upswing, forecast to grow 4.3% in 2012, reaching almost US$502 billion by year’s end. In 2011, adspend was up by 3.8%, and 2013 and 2014 are expected to see even larger growth, at 5.3% and 6.1%, respectively, the data shows.





Growth estimate advertising revenue by region (Print+Digital)




Growth estimate circulation revenue by region (Print+Digital)



Other key trends

  • Advertising expenditure by medium is shifting, as print mediums see downturns while digital technologies are emerging as an important player in the media landscape
  • 60% of growth is coming from developing markets and
  • 35% of that global growth is coming from Brazil, Russia, India and China alone 

FIPP World Magazine Trends 2012-2013 provides fresh data for 54 countries. It outlines the consumer and B2B magazine markets (from different ressources, not always compatible / representing 100% of the market
  • Number of titles
  • Number of publishers
  • Copies sold or distributed
  • Revenue sources
  • Sales distribution breakdown
  • Top publishing companies
  • Average cover price 
  • Average issue readership 
  • Internet penetration 
  • Mobile penetration
  • eReader and magazine website listing
plus FIPP's monitor of cross-border launches, tax on print, GDP and consumer prices (inflation rate).

To order your copy digital, in print or/and in Excel Format go to  fipp.com

See also
FIPP World Magazine Trends 2013: Asia-Pacific Region

FIPP Word Magazine Trends 2013: CEE / MOE Region

FIPP World Magazine Trends 2013: Latin America


Saturday, January 07, 2012

FIPP World Magazine Trends 2012: Latin America


From the new edition of FIPP's World Magazine Trends 2011 / 2012:

"The advertising market in Latin America continued to grow through the global economic downturn of 2008-2009, and in the years since. In 2011, adspend for the region rose 4.7%, to US$31.073 billion. This was lower than the 16.3% growth seen in 2010, when the market jumped to $29.679 billion, but the growth rate is expected to increase to 7.9% in 2012, and to 9.1% in 2013, ZenithOptimedia data shows.

Unlike the overall ad market, the magazine industry did see a decline in 2009, of 7.5%, but has seen steady growth following the slump. Magazines and newspapers (down 5.7%) were the only sectors to decline that year. In 2011, the market rose 4.6%, to $2.034 billion. It is forecast to grow another 4.4% in 2012, to $2.124 billion, and 5.2% in 2013, to $2.235 billion.

Magazines accounted for the third most adspend in 2010, at 6.6%, behind television (63.5%) and newspapers (16%); it was slightly ahead of radio (6%) ...  (page 75ff)" according to data from ZenithOptimedia.

Total Ad Spend in Mio. USD


More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

Related postings
FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011

FIPP World Magazine Trends 2012: Asia-Pacific Region

Tuesday, April 06, 2010

FIPP World Magazine Trends: Media und Anzeigenmarkt Lateinamerika / Südamerika

Ein anderer Wachstumsmarkt, verhältnismäßig wenig beschädigt durch die Folgen der Finanzkrise war bzw. ist Lateinamerika / Südamerika. Laut ZenithOptimedia gab es in diesem Wirtschaftsraum 2009 keinen Rückgang bei den Werbeinvestitionen, sondern ein Plus von 0,6 % (nach 14,7 % in 2008) und man erwartet für 2010 bereits wieder ein Plus von 6,9 %. Allerdings sind die Ausgaben für Anzeigenwerbung in Magazinen, mit Ausnahme von Argentinien und Venezuela, auch dort tendenziell rückläufig. Die Anzahl der Magazine nimmt teilweise noch zu - u.a. in Argentinien, Brasilien, Chile und Ecuador - die Auflagen pro Titel nehmen aber auch dort im Schnitt ab.

Das Kompendium FIPP World Magazine Trend 2009 / 2010 beinhaltet Übersichten zu folgenden Ländern

Argentinien
Brasilien
Chile
Columbia
Ecuador
Mexiko
Peru
Venezuela

Nach einer kurzen Euphorie, ist jedefalls nach meinem Kenntnisstand, das Engagement deutscher Verlage auf diesem Markt aber eher bescheiden ... nähere Informationen dazu gibt es vielleicht beim VDZ AK International (Kai H. Helfritz)

Das nützliche Jahrbuch des FIPP (in Zusammenarbeit mit den Mitgliedsverbänden und ZenithOptimedia erstellt) mit Daten über den Medien- und Anzeigenmarkt in 40 Ländern können Sie hier beziehen.

Weitere Posting in dieser Serie
FIPP World Magazine Trends 2009/2010 Out

FIPP World Magazine Trends 2009/2010 | Asia - Pacific

CEE / MOE: Entwicklung der Werbeausgaben nach Medien 2001 - 2010

Tuesday, November 04, 2008

Lateinamerika: Werbeausgaben nach Medienkategorien

Immer wieder einmal überlegen sich Verleger in Deutschland, was den wohl der nächste große Wachstumsmarkt für Verleger sei. Für ein Projekt habe ich (wie letzte Woche für die MOE / CEE Länder) einmal nachgerechnet, wie sich die Werbeausgaben in ausgewählten Ländern Lateinamerika / Südamerika auf die verschiedenen Medien verteilen.

Hier die Daten für Argentina, Brazil, Chile, Columbia, Ecuador, Mexico, Peru, Venezuela.

Werbeausgaben nach Medien in ausgewählten Ländern Lateinamerikas / Südamerikas


Nach Angaben aus World Magazine Trends 2007 / 2008 Hrsg. Von FIPP / ZenithOptimedia

vergrößern


Lateinamerika Ad Share Tabelle
(mit den letzte jeweils verfügbaren Einzelwerten, Vergleich mit DE, UK, USA)



vergrößern
Die aktuelle Ausgabe der FIPP / ZenithOptimedia World Magazine Trends - mit 54 Länderübersichten - gibt es bei FIPP.

(Kurzbesprechung)

P.S.
Übrigens will u.a. Editora Abril SA den umgekehrten Weg beschreiten und sucht u.a. diese Woche in Moskau auf der WMM nach Lizenzpartnern. Bei Interesse bitte melden

Sunday, September 21, 2008

Overview: Latin America in the Age of Web 2.0

Aki Spicer presents on Fallon Planner a great overview of social media and mobile trends for the LatAm market


SlideShow 44 pages (on SlideShare)

Some Takeaways

- Web usage and social networking is growing at a fast clip
- Social networks varied leader in each country
- Mobile penetration is exploding

... more 'brainfood'

(cross posted on Media, Marketing & Internet)

Overview: Latin America in the Age of Web 2.0

Aki Spicer presents on Fallon Planner a 'brief', but great overview of social media and mobile trends for the LatAm market


SlideShow 44 pages (on SlideShare)

Some Takeaways

- Web usage and social networking is growing at a fast clip
- Social networks varied leader in each country
- Mobile penetration is exploding

... more 'brainfood'
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