Showing posts with label Magazine. Show all posts
Showing posts with label Magazine. Show all posts

Wednesday, April 13, 2016

VDZ Jahrespressekonferenz 2016 - Ergebnis 2015, Trendumfrage 2016, Wünsche 2016ff

Stephan Scherzer, Hauptgeschäftsführer des VDZ auf der Jahrespressekonferenz 2016
Aus dem Jahresbericht

Präsentation VDZ-Jahrespressekonferenz 2016 (62 S., PDF)
Gesamtumsatz der deutschen Zeitungsverlage

2014:  15,1 Mrd. Euro
2015: 14,7 Mrd. Euro     - 2,6 %

-- Inlandsumsatz

2014:  10,96 Mrd. Euro
2015: 11,18 Mrd. Euro   + 2,0 %

-- Auslandsumsatz

2014:   4,14 Mrd. Euro
2015:  3,52 Mrd. Euro    -15,0 %


-- Print (Umsatz und Vertrieb)

2014:   9,88 Mrd. Euro
2015:  9,41 Mrd. Euro     - 4,8 %

-- Digital, Sonstiges (leider keine Aufschlüsselung)

2014:    5,22 Mrd. Euro
2015:   5,29 Mrd. Euro   + 1,3 %

Zur Auflagenentwicklung Publikumszeitschriften (in Mio.)

Wednesday, March 30, 2016

Post-report: FIPP Digital Innovators’ Summit 2016, Berlin (II) - 360° Video, 3D, UAV, VR, WT

Organizers and program committee of the #DISummit 2016 lured their record-breaking audience - of more than 600 participants - with some forward-looking (and current hyped) topics such as

360° / Immersive Video
3D
UAV / Drones
VR / Virtual Reality
WT / Wearable Technology

Ben Kreimer, journalism technologist and beta fellow at BuzzFeed Open Labs, New York, NY offered some practical examples from the UNL Drone Journalism Lab  and AfricanskyCAM of telling stories by using

Wednesday, March 23, 2016

Post-report: FIPP Digital Innovators’ Summit 2016, Berlin (I)

The 9th FIPP DISummit with more than 600 partizipants from 39 countries and nearly 60 speaker contributing, presenting and discussing has closed its doors - but the work is just beginning and must continue and be intensified. There was quite a lot of reporting going on from the DISummit 2016 in Berlin. During the summit a.o. on Facebook, Twitter #DISummit, FIPP's News site and certainly more to come in the coming weeks..  

My main event was Juan Señor, partner, Innovation Media Consulting Group, UK introducing the Innovation in Magazine Media 2016-2017 Report, shareing insights and assumptions from one year of research and consulting worldwide by the Innovation Media Consulting Group .

Summary

7 Keys to Success - any transformation must be based on

1. Days when digital had the audience but not the revenue are over

2. Display digital ad business model is dead

3. Controlled distributed content is a must

4. Mobile = different content for different platforms

5. Frequency is now everything

6. Only physical change will bring about conceptual chance

7. Trend watching is more important than metric watching


In his talk he insisted that Mobile is not (another) platform, but a new medium. Of course he is right and you can't stress this enough in innovation projects with the industry. Btw., it reminds me on those days, where Radio people thought that TV is just another form of Radio broadcasting, but with pictures - and used it these way and had to learn how to use the full potential of TV.

Along Goggle’s term Micro-Moments (introduces by Sridhar Ramaswamy, Spring 2015) he pointed to the fast changing rules for content, advertising and services to get, fill and get micro moments (I want to know, go, do, buy) and me moments (I want to spend time on, with...) - [in a mobile world].

Juan urged publishers and publishing specialists to go on social platforms and news platforms to get in front of huge audiences, with speedy delivery and massive sharing. But [try to] making sure that you have as much ad format and placement/surroundings control [influence] as possible - keep pushing and make sure that the model of revenue sharing is reasonable, and your partner delivers a maximum of rich audience data, you are comfortable with.

[Break out: See Ralf Kaumann's presentation: The good, the bad and the ugly of distributed content strategies from Facebook Instant Articles, Google AMP and Apple News. (PDF)

But Juan also warned publishers that metrics is not the only answer nor the garantee to succeed and recommended (early) trendspotting - early in, early out - as the royal road to take.

With courtesy of speaker Juan Señor, FIPP and VDZ here is his full presentation from the DISummit 2016 of Juan Señor, John Wilpers and Jan Antonio Giner survey and analysis from the Innovation Media Consulting Group.




More:
FIPP Digital Innovators’ Summit 2016, Berlin (II) - 360° Video, 3D, UAV, VR, WT
FIPP shared most presentation charts from the #DISummit here | Videos here .

Wednesday, March 16, 2016

Event: Digital Innovators’ Summit 2016 - just a few days away - on March 21-22, 2016, in Berlin, Germany

On Monday and Tuesday next week [21 / 22. March 2016] some 700+ key decision-makers and senior executives in the digital content and related media industries will meet to hear, discuss, exchange and learn about Innovations and Trends in Magazine Publishing - and beyond Magazine publishing - at the 9the FIPP / VDZ  Digital Innovators' Summit - #DISummit - in Berlin.

If you have not yet registered, check the jam-packed program now and register here.

Some of the offerings I don't want to miss

First and foremost: YOU
discussing the future of our business and the future of our audience / and our industry.
During, before and after the event e.g. the DIS Warming up from 19:00 - 22:00 hours at the Deutsche Telekom Representative Office, Berlin.


On Monday, March 21

@ 9:55  
Mission possible: from legacy publishing to modern media business, how customers are shaping our future
Steve Newbold, Divisional Managing Director Centaur Media

@ 10:20
Innovation in its DNA: Schibsted’s journey to global digital media leader
Torry Pedersen, CEO/Editor in Chief, Verdens Gang AS

@ 11:15
Common factors driving the most innovative digital news businesses in the world
Lucy Küng (RISJ) with leaders at BuzzFeed, Quartz, The Guardian, The New York Times and Vice

@ 11:40
The transformative impact of Virtual Reality
Jens Christensten, CEO and Founder, Jaunt VR

@ 12:45
Monetisation through surfacing the right content to the right audience, at scale
Adam Singolda, Founder & CEO, Taboola, Lars Janzik, VP Product Management, Die Welt

@ 14:45
From subscriptions to membership: what publishers need to know
Jake Batsell, Ass. Prof. at Southern Methodist University and former Texas Tribune fellow

@ 15:30
Content marketing on steroids. How The Economist uses content to sell content
Mark Cripps, EVP Digital and Brands, The Economist

@ 17:30
The power of 7: key themes in content-driven media innovation today
John Wilpers, Senior Director, Innovation Media Consulting, Juan Señor, Partner, Innovation Media Consulting

On Tuesday, March 22

@ 9:05
Worlds colliding: wearable tech and the media
Redg Snodgrass, CEO at ReadWrite and CEO and Co-founder at Wearable World

@ 10:30
Inside GE’s content innovation hub: engaging audiences through disruptive content projects
Sam Olstein, Global Director of Innovation, GE

@ 12:35
DEEP-DIVE: The good, the bad and the ugly of distributed content strategies
Ralf Kaumanns, Advisor – digital business, growth and competition

@ 12:55
News for millennials: audience engagement at mic.com
Chris Altchek, CEO and Co-Founder, Mic

@ 14:15
The future of mobile and content players’ place within this world - seen by Google
Nick Harthan, global partnerships, Google

@ 15:00
5 principles along which to guide and measure media innovation projects

Tanja Aitamurto, deputy director, The Brown Institute for Media Innovation, Stanford University

The complete DIS program, with with a lot more interesting stuff | DIS 2016 Speakers list

Interested to Meetup before, during and after? Please let me know  Touchpoints

Friday, March 27, 2015

Digital Innovation Summit 2015: The Innovation in Magazine Media 2015-2016 by Juan Señor (Slidedeck)




The 6th Innovations in Magazine Media 2015 - 2016 report is available Digital  and/or on Paper here

please note, the 2016 Digital Innovators' Summit is scheduled for March 21-22, 2016 again in Berlin, Germany.

Thursday, March 26, 2015

VDZ Jahrespressekonferenz 2015. Trendumfrage dokumentiert insg. eine stabile bis moderate Entwicklung

Hier die wichtigsten Daten zur Zeitschriftenbranche 2014 im Überblick: (mehr siehe unten)

Gesamtumsatz deutscher Zeitschriftenverlage 15,1 Mrd. EUR

- über alle Geschäftsfelder - weltweit





(All Charts aus der heutigen Präsentation von Stephan Scherzer)

Vor einem Jahr (2013):
mehr als 60.000 Mitarbeiter (unverändert) , Gesamtumsatz 14,85 Mrd. Euro (1,7 %)

Die Entwicklung der Publikumstitel nach Anzahl


Nettoentwicklung eher gering - unberücksichtigt bleiben eine geringere Periodizität und niedrigere Auflagen. 





Zur Auflagenentwicklung Publikumszeitschriften (in Mio.)

Verkaufte Auflage (inkl ePaper IVW)

2011:  110,7
2012:  109,7
2013:  106,4
2014:  102,3

Einzelverkauf

2011:  44,3
2012:  43,6
2013:  41,5
2014:  38,9

Abo Auflage (inkl ePaper IVW)

2011: 49,1
2012: 49,4
2013: 48,7
2014: 47,8

Umsatzerwartungen laut Trendumfrage



Gegenüber dem Vorjahr haben sich die Wachstumserwartungen für Digitales und sog. "Sonstiges" deutlich reduziert und die Rückgänge bei Vertrieb und Anzeigen erhöht.

Hier - zum Vergleich - die Erwartungen vor einem Jahr

+ 14,8 % Online/Internet
+   6,1 % Sonstiges (Events, CP, LeadG, Bücher, DVDs, etc)
-   0,5 % Vertrieb
-   1,5 % Anzeigen

Trotz eine Bekenntnis zu Bedeutung der Diversifizierung zeigt die Vorhersage der zukünftigen Umsatzverteilung nur eine geringe Dynamik.



Welche Wachstumfelder für Verlage sehen die Befragten
















Zieht man die Umsatzerwartung (siehe oben) in Betracht, plant und erwartet die Branche in 2015 aber nur eine moderate Entwicklung.

Von den Regulierungen bzw. nicht Regulierung der Anderen
fühlen sich 79 % (Trendumfrage) erheblich beeinträchtig.


Deshalb erhebt der VDZ an die Politik in Brüssel und Bonn Forderungen zu
  • EU-Datenschutz
  • EU-Urheberrechtsreform
  • Werbefreiheit (keine weiteren Einschränkungen)
  • EU-Missbrauchsverfahren gegen Google
  • Reduzierte Mehrwertsteuer für digitale Presse
  • Marktungleichgewicht und weiter GWB-Reformen
 mehr / via Pressemitteilung 26. März 2015

Slidedeck der Präsentation von Stephan Scherzer (52 Seiten, PDF)  On Slideshare

Friday, March 20, 2015

Digital Innovators' Summit #DISummit 2015 - Tweets -

by FIPP | VDZ | emediaSF



Check Program  | Speakers | Follow #DISummit on Twitter 

The #DISummit 2015 Congress has ended ... the 2016 Digital Innovators' Summit is scheduled for March 21-22, 2016 again in Berlin, Germany.

Thursday, December 11, 2014

World Magazine Trends 2015: Latin America (IV.)

From the new edition of FIPP's World Magazine Trends 2014/2015
[data from ZenithOptimedia]:

Advertising expenditures expected to grow from US$ 33,9 to US$ 38 million an impressive growth of 12,1 %. The largest advertising market in the region is Brazil, second, with a high growth rates of 28,1 % will be Argentina, who sends Mexico to third place in 2015 according to ZenithOptimedia). Except Brazil, Latin America is the only region still showing some growth in magazine advertisement (admittedly based on a small proportion of total ad spend).


Advertising Spend 2015 in Latin America (selection)




More about the WMT Report

FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by PricewaterhouseCoopers) from the past and and forecast to 2016. Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings ... more

Advertising Spending and Media Usage compared: USA vs. Germany

For the following chart we use data that are by no means compatible. Advertising spending in the U.S. and Germany for 2014 (estimated by ZenithOptimedia) and media usage for U.S. by eMarketer, for Germany by ARD/ZDF Online Study (with data from 2014 and 2010 (Print) mixed.


The share of ad budgets for Print (Newspaper, Magazines) in both countries is declining. But publishers in Germany still benefit from the warm winds of advertising budgets, but for how long?

*) more about the ARD/ZDF Online Study

Wednesday, December 10, 2014

World Magazine Trends 2015: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2014/2015
[data from ZenithOptimedia]:

The Asia Pacific region is the most populated region with more than 50 % of all people on earth. In Advertising the Asia-Pacific region is second after North-America and could advance to the first place before 2020.

Ad spending will grow about 7,3%. newspaper remain stable, whilst magazine will decline further (- 1,3 %) and Internet advertising will grow about 19,8 %. Growth will come from mostly from China, India, Indonesia.

Advertising Spend 2015 in Asia - Pacific (selection)


More about the WMT Report

FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by PricewaterhouseCoopers) from the past and and forecast to 2016.

Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings ...  more

Tuesday, December 09, 2014

FIPP World Magazine Trends 2014: CEE Region (II.)

From the new edition of FIPP's World Magazine Trends 2014/2015
[data from ZenithOptimedia]:

Advertising growth rate in Europe from 2013 - 2014 was - according to Zenith Optimedia - the lowest growth rate of all regions. Except for Kazakstan and Latvia all other countries in the WMT report delivered negative growth in (print-) magazine advertising. Poland -15,7%, Russia -7,4%, Bulgaria -6,5%, Austria -4,5%.

Digital magazine advertising is reported under Internet, but (unfortunately) not separately reported.

Advertising Spending 2015 in the CEE / MOE Region (selection) 


More about the WMT Report

FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by PricewaterhouseCoopers) from the past and and forecast to 2016.

Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings ...  more

Monday, December 08, 2014

Magazine Compendium: FIPP's World Magazine Trends 2014-15 out

FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by  PricewaterhouseCoopers) from the past and forecast to 2016.

Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings (where available).

From FIPP's release (5-Dec-2014):
Magazines, now and the future
Globally, total magazine revenue will resume growth in 2015. Although there was still a decline in 2013 (-0.7% compared to 2012), in 2015, the magazine publishing industry will reverse years of decline to record 0.2% year-on-year growth as overall digital gains outweigh falling print revenue. In 2016, total magazine revenue will reach US$97.3 billion, up from US$97.1 billion in 2013.
Digital magazine circulation revenue will see the fastest growth. Global digital magazine circulation revenue will rise at 43.4% year-on-year reaching US$5.2 billion in 2016. As companies see more success in turning digital magazine consumption from free-of-charge websites to paid-for digital editions, digital will move from accounting for 4% of total consumer magazine circulation revenue in 2013 to 11% in 2016.
Currently advertising is centered on magazine websites, but, as digital circulations increase, electronic editions will become increasingly popular for advertisers. In 2013 total digital advertising accounted for US$8.4 billion, 17% of total advertising revenue. Global digital magazine advertising revenue will be US$13.4 billion in 2016, which means more than a quarter of total advertising revenue (27%).
Emerging economies such as China, India, Russia and South Africa will see the fastest growth in B2B magazines. As businesses in all types of economies look to grow and increase market share, both advertisers and readers will find their way towards B2B magazines and therefore increase total revenue. 
The report is compiled by FIPP and contributions from industry experts include ZenithOptimedia, PwC and regional and local associations, publishers and agencies. It also includes the FIPP monitor of cross-border launches.


For anyone in media and advertising who needs to know about international magazine markets and a database with some basic data, resources, and contacts,  this 11th compendium has it all (for 46 countries, and what is available).

The Digital + Printed edition' of FIPP's World Magazine Trends 2014-2015 is available now. The Excel edition is promised for delivery on January 15, 2015.

More Information and Purchasing options at FIPP's Website


Check back for additional posting

World Magazine Trends 2015: CEE Region (II.)
World Magazine Trends 2015: Asia-Pacific Region (III.)
World Magazine Trends 2015: Latin America (IV.)

Thursday, November 06, 2014

Renate Köcher: Ein Herz für Print

Nach einer neuen Allensbach-Studie / Auswertung halten die Bundesbürger die deutsche Medienlandschaft für "qualitativ hochwertig". Dies erläuterte heute Mittag Renate Köcher auf dem Publishers' Summit 2014 in Berlin und präsentiert einige Ergebnisse der Repräsentativbefragung (bei 1.520 befragten Bundesbürgern ab 16 Jahren über

Wert und Relevanz von Print  



Durchgeführt im Auftrag des VDZ.

via vdz.de

Aus den Ergebnissen:

Die Qualität der Angebot von Zeitungen, Zeitschriften, Internet-Seiten sowie Radio- und Fernsehsendern insgesamt, bewerten

16 % als „sehr gut“
65 % als „gut“

Die Vielfalt der Medienlandschaft in Deutschland bewerten

62 % als „sehr groß“
34 % als „groß“

Die Motivation für das Lesen von Zeitschriften sind

62 % erhalten dort immer wieder Anregungen und Ideen
48 %  findet dort Tipps, die im Alltag nützlich sind
46 % können beim Zeitschriftenlesen (oder Blättern) gut entspannen

Die Lesedauer beträgt im Durchschnitt

67 Minuten im Durchschnitt, wenn eine Zeitschrift interessiert
78 Minuten für Zeitschriften-Abonnenten

76 Minuten bei den 60-jährigen und älter
71 Minuten bei den 45 - 59-jährigen
60 Minuten bei den 30 - 44-jährigen
53 Minuten bei den 16 - 29-jährigen

Die Preise 

28 % finden die Preise für gedruckte Zeitschriften relativ hoch
27 % finden die Preise für gedruckte Zeitungen ziemlich hoch
17 % finden die Preise für eZeitungen und eZeitschriften ziemlich hoch

Die Befragten lesen Zeitschriften am liebsten in ...  

87 % gedruckte Zeitschriften
  2 % digitale Zeitschriften
10 % sowohl gedruckte als auch digitale Zeitschriften

und selbst die Unter-30-Jährigen sind äußerst printsüchtig

74 % gedruckte Zeitschriften
  6 % digitale Zeitschriften
19 % sowohl gedruckte als auch digitale Zeitschriften


Btw.
Die Deutschen sind bereit Monat für Monat mehr als 250 Millionen Euro für bedrucktes Zeitschriftenpapier auszugeben - das sei doch ziemlich viel 'Paid Content in Reinkultur' via @VDZPresse


P.S:
Die VDZPresse hat angekündigt, dass die Präsentationen und Videos nach und nach auf der VDZ Website veröffentlicht werden.

Thursday, July 03, 2014

AWA Allensbacher Markt- und Werbeträgeranalyse 2014 out!

Gestern wurde in München die AWA 2014 vorgestellt ... die Ergebnisse - Gewinner und Verlierer und die Planungsdaten gibt es hier .

Wie in jedem Jahr gab es wieder vier Auswertungen und Vorträge zur Entwicklung der Medien, der Rolle der Medien und der Entwicklung der Mediennutzung in Deutschland.

Dr. Johannes Schneller
Dynamik und Stabilität bei den Mediennutzungsmustern (32 S., PDF)












Renate Köcher
Strategien für printaffine und printdistante Zielgruppen (26 S., PDF)




Steffen de Sombre
Freizeit- und Informationsverhalten in der mobilen Gesellschaft (34 S., PDF)








Oliver Bruttel 
Die vernetzte Gesellschaft (36 S., PDF)




via / more at ifd-allensbach.de 

Monday, June 16, 2014

Reuters Institute: Digital News Report 2014

The Reuters Institute for the Study of Journalism published its 2014 Digital News Report. Providing current figures and information on digital news consumption: Mobile & tablets, Payment, Social Media / Networks. The report is based on a YouGov survey of over 18,000 online news consumers in the UK, US, Germany, France, Italy, Spain, Brazil, Japan, Denmark and Finland.





Digital News Report 2014: Online / Download (PDF) 96 pages

The Irish Times has a good overview about the battle of attention and the mean differences and variation by countries  [via / more]

Accessing News via TV


Friday, January 24, 2014

Die verkaufte IVW Auflage (gedruckter) Zeitungen und Zeitschriften in Deutschland sinkt (weiter)

Im Vergleich 2013-IV vs. 2012-IV

- 3,53 %  Tageszeitungen
- 1,05 %  Wochenzeitungen
- 3,35 %  Publikumszeitschriften
- 2,54 %  Fachzeitschriften
- 6,24 %  Kundenzeitschriften













































via / mehr auf ivw.de

Wednesday, December 18, 2013

FIPP World Magazine Trends 2014: Latin America (IV.)

From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:

Advertising expenditures in Central-/South America made up 7.1 % of global ad spending in 2012 (USD 33,317) ZenithOptimedia predicts high growth of 35 % until 2015 reaching USD 44,796. TV is the biggest media (market share 60%) in 2012. No. two are newspapers with a share of 17 %. Ad spending in magazine is only about 5 %, but stable. Internet advertising plays a very small role in Latin America, but ZenithOptimedia predict it will grow to 8 % share (still much behind the ROW).



The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).

More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more

More Information, Purchasing at FIPP's Website

Related postings

Compendium: FIPP's World Magazine Trends 2013-14 out

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

Tuesday, December 17, 2013

FIPP World Magazine Trends 2014: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:

Ad expenditure grew in 2012 by 6,2 % to USD 140,839 million, all media showing growth, except newspapers. ZenithOptimedia forecast's that from 2012 to 2015 will grow by 20 % to about USD 169,526. Two third will be spend for TV and on the Internet. Magazine ad spending of USD 6,719 million in 2012, will decrease to USD 6,582 million in 2015. Ad spend share for magazines drops further, to 4 % in 2015.



The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).

More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more

More Information, Purchasing at FIPP's Website

Related postings

Compendium: FIPP's World Magazine Trends 2013-14 out

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

Monday, December 16, 2013

Print wirkt - aber Magazin-Käufer/Leser und Werbebudget wandern weiter

Sicher, auch Magazinverlage 'move on', manche mehr, manche weniger. Doch Tempo und Umfang lassen bei vielen zu wünschen übrig. Und Innovationen und neue journalistische Formate für's Web und Mobile sind sehr, sehr selten ... und die Monitoring Service und Mediastudien lassen viele Medienmanager und Werbetreibende ratlos und eine sog. "gemeinsame" Reichweite taugt mMn zur Planung nicht.

Die Entwicklung der Werbeausgaben in gedruckten Magazinen (nach ZenithOptimedia) zeigt das anhaltende Abschmelzen (und ohne Berücksichtigung von Preissteigerung /Inflation)


























Für den rückläufigen Käufer/Lesermarkt von gedruckten Magazinen, hier die aktuellen Langzeitgrafiken 2003 - 2013 der IVW (per 2013-IIIQ)



"Die verkaufte Auflage der Publikumspresse ist im 3. Quartal 2013 um 3,07 Prozent und damit etwas schwächer als im Vorquartal unter das Ergebnis des Vorjahres gesunken (2/2013: -3,32 Prozent gegenüber 2/2012). Im aktuellen Berichtszeitraum erzielt die Publikumspresse ein Gesamtergebnis von 107,33 Mio. im Durchschnitt je Ausgabe verkauften Exemplaren (3/2012: 110,73 Mio. verkaufte Stücke). Dabei sind die Gesamtverkäufe gegenüber dem Vorquartal (2/2013: 105,76 Mio. Exemplare) um 1,49 Prozent angestiegen. Hierzu tragen die im zurückliegenden Quartal erstmalig von der IVW-Auflagenkontrolle erfassten Neuzugänge (darunter die Titel Couch, Cover und Interview) mit insgesamt 0,68 Mio. verkauften Exemplaren bei."



"Die Fachpresse muss im Jahresverlauf erstmals einen stärkeren Rückgang ihrer Gesamtverkäufe hinnehmen: Von den der IVW-Auflagenkontrolle angeschlossenen Fachzeitschriften wurden aktuell durchschnittlich 11,98 Mio. Stück und damit rund 1,92 Prozent weniger Exemplare als im Vorjahreszeitraum verkauft (12,22 Mio. Verkäufe in 3/ 2012). Im gleichen Zeitraum sank die insgesamt verbreitete Auflage der Fachpresse um 2,07 Prozent auf aktuell 21,88 Mio. Exemplare."

via / mehr auf ivw.de

Related postings

Compendium: FIPP's World Magazine Trends 2013-14 out

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

FIPP World Magazine Trends 2014: CEE Region (II.)

From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:

In 2012 total ad spending declined 1.6 % in Central-/Eastern Europe and 2.7 in Western Europe. But CEE is recovering faster than WE. In 2012 ad spend share of TV was 35 % (USD 43,528 million) and will hold it's leading position. The print share is 11 % for magazines and 20 % for newspapers and will decrease to 9 % and 17 % in 2015.

The print ad budgets are shifted to the Internet, which has a market share of 21 % in 2012 and expected to gain 5 percent points until 2015.

Btw., part of "Internet" ad spend will be still magazine + newspaper (digital) advertising. Maybe high time to change the viewpoint away from the medium delivery form to media categories to make sense.



The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).

More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more

More Information, Purchasing at FIPP's Website

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