Friday, January 11, 2013
In the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:
Advertising expenditures in Latin America are growing by leaps and bounds, rising 19.4% in 2010 and 10.6% in 2011, reaching 34.086 bn US$ . Overall adspend is projected to continue seeing healthy growth, at 8% in 2012, 10.2% in 2013 and 9.2% in 2014, data from ZenithOptimedia’s report Advertising Expenditure Forecasts.
When slicing by medium, in 2011, television made up the majority of adspend, with 62.3%. Newspapers were a distant second, at 16.9%, and magazines followed, with 6.5%. Radio (6.2%), the internet (4%), outdoor (3.6%) and cinema (0.4%) made up less than 15% combined. Brazil and Mexico are the largest Latin markets, making up 49.3% and 16.2% of adspend in the region in 2011. “The internet is growing in importance, but has a long way to catch up ... (from the Summary)
More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries
FIPP World Magazine Trends 2012-13 Compendium Out
FIPP World Magazine Trends 2013: Asia-Pacific Region
FIPP World Magazine Trends 2013: CEE Region
To order your copy digital, in print or/and in Excel Format go to fipp.com
Saturday, January 07, 2012
From the new edition of FIPP's World Magazine Trends 2011 / 2012:
"The advertising market in Latin America continued to grow through the global economic downturn of 2008-2009, and in the years since. In 2011, adspend for the region rose 4.7%, to US$31.073 billion. This was lower than the 16.3% growth seen in 2010, when the market jumped to $29.679 billion, but the growth rate is expected to increase to 7.9% in 2012, and to 9.1% in 2013, ZenithOptimedia data shows.
Unlike the overall ad market, the magazine industry did see a decline in 2009, of 7.5%, but has seen steady growth following the slump. Magazines and newspapers (down 5.7%) were the only sectors to decline that year. In 2011, the market rose 4.6%, to $2.034 billion. It is forecast to grow another 4.4% in 2012, to $2.124 billion, and 5.2% in 2013, to $2.235 billion.
Magazines accounted for the third most adspend in 2010, at 6.6%, behind television (63.5%) and newspapers (16%); it was slightly ahead of radio (6%) ... (page 75ff)" according to data from ZenithOptimedia.
Total Ad Spend in Mio. USD
More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.
FIPP WORLD MAGAZINE TRENDS 2011/12 OUT
World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011
FIPP World Magazine Trends 2012: Asia-Pacific Region