Thursday, December 11, 2014
[data from ZenithOptimedia]:
Advertising expenditures expected to grow from US$ 33,9 to US$ 38 million an impressive growth of 12,1 %. The largest advertising market in the region is Brazil, second, with a high growth rates of 28,1 % will be Argentina, who sends Mexico to third place in 2015 according to ZenithOptimedia). Except Brazil, Latin America is the only region still showing some growth in magazine advertisement (admittedly based on a small proportion of total ad spend).
Advertising Spend 2015 in Latin America (selection)
More about the WMT Report
FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by PricewaterhouseCoopers) from the past and and forecast to 2016. Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings ... more
Friday, January 11, 2013
In the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:
Advertising expenditures in Latin America are growing by leaps and bounds, rising 19.4% in 2010 and 10.6% in 2011, reaching 34.086 bn US$ . Overall adspend is projected to continue seeing healthy growth, at 8% in 2012, 10.2% in 2013 and 9.2% in 2014, data from ZenithOptimedia’s report Advertising Expenditure Forecasts.
When slicing by medium, in 2011, television made up the majority of adspend, with 62.3%. Newspapers were a distant second, at 16.9%, and magazines followed, with 6.5%. Radio (6.2%), the internet (4%), outdoor (3.6%) and cinema (0.4%) made up less than 15% combined. Brazil and Mexico are the largest Latin markets, making up 49.3% and 16.2% of adspend in the region in 2011. “The internet is growing in importance, but has a long way to catch up ... (from the Summary)
More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries
FIPP World Magazine Trends 2012-13 Compendium Out
FIPP World Magazine Trends 2013: Asia-Pacific Region
FIPP World Magazine Trends 2013: CEE Region
To order your copy digital, in print or/and in Excel Format go to fipp.com
Saturday, January 07, 2012
From the new edition of FIPP's World Magazine Trends 2011 / 2012:
"The advertising market in Latin America continued to grow through the global economic downturn of 2008-2009, and in the years since. In 2011, adspend for the region rose 4.7%, to US$31.073 billion. This was lower than the 16.3% growth seen in 2010, when the market jumped to $29.679 billion, but the growth rate is expected to increase to 7.9% in 2012, and to 9.1% in 2013, ZenithOptimedia data shows.
Unlike the overall ad market, the magazine industry did see a decline in 2009, of 7.5%, but has seen steady growth following the slump. Magazines and newspapers (down 5.7%) were the only sectors to decline that year. In 2011, the market rose 4.6%, to $2.034 billion. It is forecast to grow another 4.4% in 2012, to $2.124 billion, and 5.2% in 2013, to $2.235 billion.
Magazines accounted for the third most adspend in 2010, at 6.6%, behind television (63.5%) and newspapers (16%); it was slightly ahead of radio (6%) ... (page 75ff)" according to data from ZenithOptimedia.
Total Ad Spend in Mio. USD
More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.
FIPP WORLD MAGAZINE TRENDS 2011/12 OUT
World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011
FIPP World Magazine Trends 2012: Asia-Pacific Region