Showing posts with label Mobile Marketing. Show all posts
Showing posts with label Mobile Marketing. Show all posts

Tuesday, September 24, 2013

IAB and Ovum Study: Marketer Perspectives on Mobile Advertising in 2013 and beyond

According to the IAB / Ovum Study brand marketers budget increased 142 % between 2011 and 2013,  and it is expected that it will continue to grow rapidly for years to come ... more [PM].

Some Highlights from the 2013 Study:

The Mobile Advertising Study Word Cloud 


FIPP's World Digital Media Factbook 2013-14 (2nd edition) published

The second edition of FIPP's World Digital Media Factbook 2013-14 was launched today at the FIPP World Magazine Congress 2013 in Roma by Martha Stone.

The World Digital Media Factbook 2013-2014 explores revenue and usage trends across digital platforms, including social media, video, mobile, tablets, internet, and beyond. It features more than 500 data sets from more than 65 major research companies from around the world including comScore, GfK MRI, IDATE, IDG Connect, McPheters, mediaIDEAS, MPA, MAGNAGLOBAL, Nielsen, OPA, Pew, PricewaterhouseCoopers, WARC, ZenithOptimedia, Zinio etc.

Case studies include Meredith’s expansion of its magazine audience through digital, The Economist’s education business and Future’s transformation into a profitable digital magazine publisher.

More information and how to order your WDM Factbook copy on FIPP.com
(214 pg., paper & digital flipping paper)

Register for FIPP's webinar - Overview findings & opportunities /w Martha Stone (Oct. 25th, 2013)

Download the Executive Summary / Teaser (20 pages, PDF)

Thursday, September 12, 2013

#dmexco 2013 - 18/19. September, Köln, DE



Mitte nächster Woche findet die 5. dmexco 2013 - die führende Messe und Konferenz der digitalen Wirtschaft in Deutschland - in Köln statt. Mit mehr als 730 Ausstellern aus den Bereichen
  • Ad Networks, Vertical Networks, Ad Exchanges
  • Ad-Serving, Tracking
  • Ad Trading
  • Audio/Video, Produktion, Content, Vermarktung
  • Affiliate Marketing
  • Agenturen
  • CRM/Database
  • Digital Content
  • Digital Creation / Digital Concepts
  • eBusiness
  • eCommerce
  • eCouponing
  • Hybrid-TV/Smart-TV
  • In-Game Advertising, Online-Gaming
  • Market Research
  • Multi-Channel-Marketing, Dialog-Marketing, Direct-Marketing
  • Mobile, Apps, Web, LBS, mAdvertising, mCommerce 
  • Online-Vermarktung
  • Performance Marketing, SEA, SEM, SEO, CRO
  • Permission-/E-Mail-/Newsletter Marketing
  • Portal
  • Social Media, Social Networks, Social Media Monitoring
  • Suchmaschinen Marketing
  • Targeting
  • TV-, Video-, Streaming-, IPTV-, WebTV-Werbung/-Plattform
  • Web Design/Usability

und einem Veranstaltungs- und Eventprogramm, dass sich sehen lassen kann. Mit über 450 RednerInnen, PodiumsteilnehmerInnen, ModeratorInnen und SeminarleiterInnen und mehr als 190 Stunden Programm. Keynotes, Summits, Debates, Talks, Chats, Seminars und Work Labs sowie Events und The Dmexco Party.



Der dmexco 2013 Hallenplan zum Ausdrucken (PDF)

Die Teilnahme am Congress + der Besuch der Ausstellung ist F.O.C: Anmeldung / Tickets

Interested to Meetup in Köln?
Please let me know via Comment or any of this Touchpoint


P.S.
Zur Entwicklung der demexco, Köln von 2009 - 2013, hier noch ein paar Zahlen:

Besucher

[OMD 2008: 20.000+ Besucher]

2009: 14.200
2010: 15.800              
2011: 19.300
2012: 22.200
2013: 24.000+ (erwartet) -->  26.300

Aussteller

[OMD 2008: 380 Aussteller]

2009: 295
2010: 355
2011: 440
2012: 578
2013: 730+ -->  742

Ausstellungs- und Konferenzfläche (brutto)

[OMD 2008: 45.000 qm (? die Hallen 9, 10, 11)]

2009: 26.000 qm
2010: 28.000 qm
2011: 42.000 qm
2012: 50.000 qm
2013: 57.000 qm

Sunday, December 19, 2010

360i's Mobile Marketing Playbook

via / more 360i.com

360i's Mobile Marketing Playbook                                                                                                                                   

Tuesday, May 25, 2010

Keine Gnade für TV-, Radio- und Printwerbung

Die Entwicklung der Werbebudgets 2010 vs. 2009 sieht 'Wir sind das Netz' - basierend auf einer Umfrage 'Trends in Prozent' bei der Digitalen Wirtschaft.

81 % planen das Budget im Social Media-Umfeld zu erhöhen
61 % Online Werbung insgesamt

60 % Mobile Werbung  


Die Grafik dazu - wie immer user-unfreundlich vom BVDW Presseserver

Monday, May 03, 2010

'Yellow Paper' der Deutschen Fachpresse: Mobile Content



Inhalt

Einführung
Begriffsbestimmung und Entwicklung
Marktentwicklung
Tempo

Technische Voraussetzungen
Mobile Browser versus Offline-Anwendungen
Entwicklung mobiler Endgeräte

Praktische Vorteile – Mehrwert mobiler Anwendungen
Mehrwert durch ständige Verfügbarkeit
Pushdienste
einfache Bedienung
Fachzielgruppenspezifische Vorteile
Personalisierbarkeit
Erlös-Modelle

Ans Werk
Hausinterne Abstimmung
Welcher Inhalt ist geeignet?
Vielfalt der Endgeräte und mobiler Browser
Rechtliche Fragen
Kostenlos oder kostenpflichtig – Abrechnungsmodelle
Support
Programmierung

Vermarktung/Vertrieb mobiler Anwendungen
Stand
Weitere Entwicklung
Auffindbarkeit

Vermarktung Werbekunden und Ausblick


Eine kompakte, gut verständliche Einführung ins Thema von Christina Güll und Thomas Lennartz - nicht nur Fachmedien. 18 Seiten, DIN A4, PDF - für Nichtmitglieder des Verbands 30 Euro.

Herausgegeben von der Online Kommission im Verband der Deutschen Fachpresse. Bestellung auf www.deutsche-fachpresse.de

Thursday, February 18, 2010

The Netsize Guide 2010 Mobile Mobile Renaissance

A wealth of information and data shared and to be shared

Written by Peggy Anne Salz @msearchgroove - Founder, Chief Analyst, Executive of MSearchGrove





From the announcement:
The Netsize Guide features:
- 28 interviews with industry senior executives at leading companies including EmFinders, Evernote, Flirtomatic, GeoVector, GetJar, Havas Digital Mobile, Layar, Marks & Spencers, NearbyNow, Netsize, Nokia NAVTEQ, PayPal Mobile, Scanbuy, SFR, Sony Ericsson, Sony Music Entertainment, UGC, Universal McCann; with analysts and consultants from comScore, Informa Telecoms & Media, Dray & Associates, Innopay, Memodia, and VisionMobile; and with industry associations including Bundesverband Digitale Wirtschaft, Internet Advertising Bureau, Mobile Entertainment Forum, and Mobile Marketing Association.
    
- Results from a worldwide survey of more than 1,000 mobile communications industry professionals from 67 countries

- Mobile telecommunications data covering 41 countries
 Get your copy here at netsize.com Industry report as PDF (F.O.C.)

via @ThomiAhonen

Sunday, September 27, 2009

ABC-Study: US Publishers Preparing for the Burgeoning Mobile Market

A few fact what publisher do already, what publishers expect: More

More than half of all participants state, that their Websites are ready for mobile viewing / usage.



Mobile Business - with a multi-stream revenue model, most likely 



Mobile Advertising categories - the winners



Mobile Application for Smart phones

Front-runners are Newspaper, advanced Consumer Magazine, B2B Publication are far behind. The figures are absolute numbers in this survey, knowing the numbers of Newspapers vs. B2B Publisher, we could say B2B hasn't even started yet. 56 % of participants plan to start with smart phone applications within the next 24 months. All together participants belief that smart phones (51%) are more important than eReaders (42%)



all figures and graphs from the ABC access paper

Get the (16 pages, PDF) executive summary here

Wednesday, March 11, 2009

Advertisers Get a Trove of Clues in Smartphones

and can afford to pay a good price for such opportunities. The question still open is, to whom will the pay this money? To the Mobile providers, the Google's & Co, the eager publishers, or?

By Stephanie Clifford

The millions of people who use their cellphones daily to play games, download applications and browse the Web may not realize that they have an unseen companion: advertisers that can track their interests, their habits, their location ... how long people look at and engage with a specific ad and decide than, whether it does make sense to do follow-up with these consumers and what kind of offer would suit them best [and fit their spending habits and capabilities] ... privacy advocates are alarmed.

More at the New York Times Media & Advertising

Thursday, December 11, 2008

Umfrage: Marketing & Werbemenschen verstehen nix von Werbung in ... (Ergebnis)

Die als Ableitung für zuviel Frust entstandene und nicht ganz ernst gemeinte Umfrage ist jetzt abgeschlossen. 42 Leser / Nutzer dieses Blogs haben ihre Meinung kund getan und meinen, dass Marketing & Werbemenschen nichts von Mobile-Werbung (88 %), Internet-Werbung (76 %) und immerhin noch 35 % von Fachzeitschriftenwerbung verstehen.


Alle Besucher / Nutzer die nicht mit abgestimmt haben, waren ganz sicher der Meinung, dass Marketingleute und Werbemenschen sich in Sachen Werbung ganz toll auskennen, aber das war ja nicht gefragt! So gesehen sind dann weit über 95 % die großen Versteher von Mobile- & Internet-Werbung, oder? Ich gratuliere!

Wednesday, November 12, 2008

ComScore Research: How good does SMS Advertising work?

ComScore's new study on Mobile advertising shows an increase of SMS Advertising by 15, 2 % (August 2007 / 2008). The response rate on SMS ads is stabil - plus 0,5 %



via / more mobileadnews

Tuesday, October 28, 2008

TNS Infratest: Gender & Mobile Internet

Aus ihrer Mobile Internet Benchmarking Studie 2008 veröffentlichte tns infratest, was 161 weibliche und 449 männlichen Wesen so alles auf mobilen Plattformen treiben.

Männer bis 30 können den Frauen das Wasser nicht reichen




Frauen nutzen Mobile Internet Portale weniger häufig als die männliche Spezies nur beim Chatten sind liegen sie vorn und beim Suchen, Netzwerken und Wetterbericht checken mehr oder weniger gleich auf.




Die Pressemitteilung von tns infratest

Tuesday, September 30, 2008

DMA UK: Guides for Mobile Marketing

A series of 12 guides from the Direkt Marketing Association (DMA) UK.

Topics

- User Generated Content
- Mobile TV
- Mobile Social Media
- Mobile Internet
- MMS
- Java Applications
- Mobile Widgets
- Mobile Ticketing and Coupons
- Mobile Behavioural Targeting
- Mobile Commerce and Payment
- Location Based Services
- Ad-funded Mobile Content

intended to help educate direct marketers, but ...

Free download individually or complete as ZIP-Archive via MobiAd News (link arrives via eMail)

DMA UK: Guides for Mobile Marketing

A series of 12 guides from the Direkt Marketing Association (DMA) UK.

Topics

- User Generated Content
- Mobile TV
- Mobile Social Media
- Mobile Internet
- MMS
- Java Applications
- Mobile Widgets
- Mobile Ticketing and Coupons
- Mobile Behavioural Targeting
- Mobile Commerce and Payment
- Location Based Services
- Ad-funded Mobile Content

intended to help educate direct marketers, but ...

Free download individually or complete as ZIP-Archive via MobiAd News (link arrives via eMail)

Sunday, September 28, 2008

Die Wünsche der 'was-mit-Medien'-Menschen an ihr Mobile

Peter Turi fragte 20 Menschen, die beruflich was mit Medien machen, nach ihren Wünschen für das 'ideale Handy' ... hier

Vergleicht man dies 'Wünsche' mit dem was Medien heute im Bereich Mobile machen (anbieten), wundert man sich nicht ...

Die Wünsche der 'was-mit-Medien'-Menschen an ihr Mobile

Peter Turi fragte 20 Menschen, die beruflich was mit Medien machen, nach ihren Wünschen für das 'ideale Handy' ... hier

Vergleicht man dies 'Wünsche' mit dem was Medien heute im Bereich Mobile (Publishing, Services, Search, Advertising, etc.) machen (anbieten), wundert man sich nicht ...

Wednesday, September 10, 2008

BMW Marketing: Taking the Driver's Seat in Mobile Innovation

An informative, insightful interview (Part 1) with Marc Mielau, Head of BMW Groups's Marketing Innovation Department at MobiADNews.com Recommended read

Update: part 2 of this interview is now online
The ups and downs of mobile marketing campaigns BMW has run recently, and where the future might (or might not) be.

* Brands BMW, Mini, Rolls Royce

Does any media / publishing company have a 'Marketing Innovation Department' in place? I would love to interview them ... and publish it.

BMW Marketing: Taking the Driver's Seat in Mobile Innovation

An informative, insightful interview (Part 1) with Marc Mielau, Head of BMW Groups's Marketing Innovation Department at MobiADNews.com Recommended read

* Brands BMW, Mini, Rolls Royce

Sunday, August 24, 2008

NAA: A Newspaper's Guide for Moving to Mobile

The American Newspaper Association (NAA) has published a webbased Guide on

Moving to Mobile
Introduction: Newspapers and the Mobile Future


Mobile Content
SMS Programs: Potential in 160 Characters or Less
Wireless News: Small Sites, Big Returns
How Newspapers Can Cell Themselves to Youth
E-Readers: The Next Generation of the Printed Page

Revenue Models
Mobile Advertising: The Next Big Thing Hasn't Arrived (But It's On Its Way)
Part 1: Capabilities and Challenges
Part 2: Banners and 2D Codes
Part 3: Classifieds, Videos and Other Formats
The Tipping Point for Mobile Local Search
A Little Too Personal: Privacy Concerns Dot Mobile Revenue Landscape

4 Case Studies
The New York Times
TBO.com
The Cincinnati Enquirer
Reuters

Podcasts from
Matt C. Jones (Gannett)
Sharon Knitter (Cars.com)

Statistics and Resources

Btw, under Statistics you find the m:metrics stats on the I. Q 2008 for US and some major market in Europa. This are the figures for Germany



via Martin Stabe
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