Showing posts with label Mobile Services. Show all posts
Showing posts with label Mobile Services. Show all posts

Monday, January 17, 2011

Tomorrow Focus Studie: Mobile Effects 2011

– wie geht die mobile Reise (vielleicht) weiter?

Über 80 % der Befragten nutzen das mobile Internet täglich bis zu einer Stunde. Dabei werden mobile Applikationen selektiv genutzt und die Browser-Nutzung spielt weiterhin eine entscheidende Rolle. Und, immer weniger Nutzer von Smartphones und Tablet-Rechnern wollen für Apps Geld ausgeben ...


View more from TOMORROW FOCUS AG.

via / mehr auf Tomorrow-Focus.de

Sunday, December 19, 2010

360i's Mobile Marketing Playbook

via / more 360i.com

360i's Mobile Marketing Playbook                                                                                                                                   

Monday, July 05, 2010

Report: Mobile Developer Economics 2010 and Beyond

via visionmobile.com | Download

Mobile Developer Economics 2010 is a global research report delving into all aspects of mobile application development, across 400+ developers segmented into the eight major mobile platforms: iOS (iPhone), Android, Symbian, BlackBerry, Java ME, Windows Phone, Flash/Flash Lite and mobile web (WAP / XHTML / CSS / JavaScript).

The report provides an unprecedented range of insights across all the touch-points of mobile app development, from selecting a platform and designing an app to receiving the profits. The full, 57-page report comes complete with more than 25 actual developer testimonials and more than 30 illustrative charts.

The full report covers:

- Why do developers choose a mobile platform?
- Platform features: which aspects of their platform do developers perceive as being most important?
- Planning techniques: what are the most popular methods developers use to plan their applications in terms of features and target segment?
- App stores: which app stores are used, based on the developers’ platform of choice?
- How much cross-pollination is taking place across Android and iOS developers today?
- Developer challenges: what are the top-4 challenges developers face when taking their applications to market?
- Revenue models: what are the most popular revenue models and in which cases are ad-funded models used?
- Network operators: what do developers think is the role of network operators? Supermarkets, service enablers, or bit-pipes?
- User Interfaces: which platforms offer a good UI design environment and which not?
- Open source: where do developers use open source and what do they see as the key challenges

Two sample charts from the report

The disparity between devices and applications


Source:
Mobile Developer Economics 2010 and Beyond. Designed and produced by VisionMobile. Sponsored by Telefonica Developer Communities June 2010. Licensed under CC 3.0 License. Any use or remix of this work must retain this notice.


Compare No. of Apps with Installed Base

Platform most used by mobile developers in early 2010


via / more on Mobile Developer Economics 2010: The migration of developer mindshare

[cross-posted on SoftGuide.de]

Thursday, February 18, 2010

The Netsize Guide 2010 Mobile Mobile Renaissance

A wealth of information and data shared and to be shared

Written by Peggy Anne Salz @msearchgroove - Founder, Chief Analyst, Executive of MSearchGrove





From the announcement:
The Netsize Guide features:
- 28 interviews with industry senior executives at leading companies including EmFinders, Evernote, Flirtomatic, GeoVector, GetJar, Havas Digital Mobile, Layar, Marks & Spencers, NearbyNow, Netsize, Nokia NAVTEQ, PayPal Mobile, Scanbuy, SFR, Sony Ericsson, Sony Music Entertainment, UGC, Universal McCann; with analysts and consultants from comScore, Informa Telecoms & Media, Dray & Associates, Innopay, Memodia, and VisionMobile; and with industry associations including Bundesverband Digitale Wirtschaft, Internet Advertising Bureau, Mobile Entertainment Forum, and Mobile Marketing Association.
    
- Results from a worldwide survey of more than 1,000 mobile communications industry professionals from 67 countries

- Mobile telecommunications data covering 41 countries
 Get your copy here at netsize.com Industry report as PDF (F.O.C.)

via @ThomiAhonen

Wednesday, November 04, 2009

Music Magazine Uses Mobile Tech To Bolster Edit Content

Instead using Mobot mobile technology for advertising and gimmicks, Death + Taxes. an indie music, culture and politics magazine uses this technology to deliver additional value and user experience - and found sponsores to pay for it.



Vanessa Voltolina writes on Foliomag.com
" ... readers (can) use their mobile phones to send MMS text messages or e-mails of the November/December issue pages stamped with red icons (camera, video camera or head phones), which represent additional content waiting for download. Snapping a photo of the picture on the page and texting it to “dt@mobot.com” will show additional editorial interactive content like MP3 tracks, videos, and still photos."

more on Foliomag about DT use of existing Mobile Apps

dt-mag informs its user on the coming issue

"The next issue of Death+Taxes is on stands now! And it’s a doozy. Not only is it Jay Reatard’s first cover, but the issue has some sweet interactive content waiting for you up in “the cloud.”  To get it, all you’ll need is a cell phone with a camera that can send MMS text messages or e-mail. You got one? Great. Let’s do it ..." 

How to ...

Earlier posting
Men's Health schickt seine Verkaufsberater aufs iPhone seiner Nutzer

Saturday, August 01, 2009

Benjamin Joffe: Web & Mobile Innovation from Asia

That's not the first presentation from Benjamin Joffe on the subject we share here with our friends and follower. Benjamin updated this presentation for a Silicon Valley trip in July with examples from China, Japan and South Korea ... via / more on plus8star.com

Saturday, June 20, 2009

Men's Health schickt seine Verkaufsberater aufs iPhone seiner Nutzer

Basierend auf dem kürzlich vorgestelltem iPhone OS 3.0 Software Update für das iPhone und iPod Touch, schlägt Men's Health (in den Staaten) ein neues Kapitel für ContentBIZ auf.

In Kurzform:
Die User lädt sich im Apple iPhone/iTunes App Store die (erste Anwendung von) Men's Health Basic Workouts herunter



Das kostet schlappe 1,99 USD und beinhaltet Anleitungen und Fotos, sowie die Möglichkeit den Fortschritt des Trainingsprogramms durch die 18 Workout-Programme und mehr als 125 Übungen zu verfolgen.

Unter 'Expansion Packs' (Foto) kann und soll dann der User innerhalb der Anwendung ergänzende und weiterführende Inhalte und Services (ab einem Preis von 0,99 USD) nachladen, nachkaufen. (Webpage)

Mal weiterspinnen am Beispiel Men's Health:
Wer in das Basic Trainingsprogramm einsteigt muss ja auch Essen, also könnte man hier z.B. auch das Ernährungs-/ den Diätplan andocken und weil man ja auch was anziehen und gut aussehen muss ... (kommerzielle Angebote mit eingeschlossen) ... und weil es nicht nur Männer auf dieser Welt gibt, könnte diese Lösung demnächst auch für Frauen, Kinder, Greise auf den Markt kommen.

Die neue Funktionalität des Betriebssystems von Apple, sollte die ContentBIZ Industrie ganz schnell auch von allen anderen Smart Mobile Anbietern fordern ... es könnte ein Standard-Feature werden, für alle die Inhalte (z.B. Bilder, Video, Musik) und Anwendungen zu 'verkaufen' haben und damit Geld machen wollen.

P.S.
Auch die Ngmoco 'Star Defense' und Pangea Software's 'Enigmo' haben die Funktionalität bereits umgesetzt. Dort kann man zusätzlich Galaxien bzw. (Spiel-)Levels zukaufen.

Nachträge:
Also on Forbes.com
Bigger Than The New iPhone
Apple's most important product this year isn't a smart phone. It's software iPhone OS 3.0

on retailingtoday.com
Whole Foods Market with a recipe app

Thursday, November 06, 2008

The Mobile Revolution in Seoul & Tokyo Land

A plus8star talk from Benjamin Joffe about Mobile TV, Mobile Advertising, Mobile Commerce, Mobile Books, Mobile Social Networks at Mobile Focus 2000 in Stockholm

Mobile Invisible Revolution
View SlideShare presentation or Upload your own. (tags: social future)

Tuesday, October 28, 2008

TNS Infratest: Gender & Mobile Internet

Aus ihrer Mobile Internet Benchmarking Studie 2008 veröffentlichte tns infratest, was 161 weibliche und 449 männlichen Wesen so alles auf mobilen Plattformen treiben.

Männer bis 30 können den Frauen das Wasser nicht reichen




Frauen nutzen Mobile Internet Portale weniger häufig als die männliche Spezies nur beim Chatten sind liegen sie vorn und beim Suchen, Netzwerken und Wetterbericht checken mehr oder weniger gleich auf.




Die Pressemitteilung von tns infratest

Tuesday, September 30, 2008

DMA UK: Guides for Mobile Marketing

A series of 12 guides from the Direkt Marketing Association (DMA) UK.

Topics

- User Generated Content
- Mobile TV
- Mobile Social Media
- Mobile Internet
- MMS
- Java Applications
- Mobile Widgets
- Mobile Ticketing and Coupons
- Mobile Behavioural Targeting
- Mobile Commerce and Payment
- Location Based Services
- Ad-funded Mobile Content

intended to help educate direct marketers, but ...

Free download individually or complete as ZIP-Archive via MobiAd News (link arrives via eMail)

Sunday, September 28, 2008

Die Wünsche der 'was-mit-Medien'-Menschen an ihr Mobile

Peter Turi fragte 20 Menschen, die beruflich was mit Medien machen, nach ihren Wünschen für das 'ideale Handy' ... hier

Vergleicht man dies 'Wünsche' mit dem was Medien heute im Bereich Mobile machen (anbieten), wundert man sich nicht ...

Monday, September 15, 2008

Mobile Social Networking Goes Mainstream

Mike Elgan recently wrote on computerworld.com that he beliefs that mobile networking will become the most important business technology since eMail ... within the next few years. Only two weeks later he is convinced that the tipping point of mobile business social networking is here.

Why? A flood of announcements from major companies about new mobile social networking services like Visto, AT&T and Verizon, NewBay, Yahoo .... more

Thursday, September 11, 2008

zwei.null trends: Snapshoot Mobile Internet Nutzung in Deutschland

- 20 % tun es

- 13 % planen es

- 25 % sind interessiert


(ab 14 Jahren)



Und welche Anwendungen werden genutzt?



via / more deutsche-startups.de

Auch TNS Infratest hat heute Zahlen zum Mobile Internet veröffentlicht

Bei TNS nutzen (Deutsche und in Deutschland lebende EU-Ausländer, ab 14 Jahren)

16 % das Mobile Internet (nach INNOFACT 20 %)
12 % haben bereits eMails empfangen und/oder versandt
9 % haben schon mindestens einmal eine Website besucht
2,2 % besuchen wöchentlich oder öfter eine Website

mehr in der Pressemitteilung (PDF) - die Ergebnisse gibt es gegen eine Schutzgebühr (deren Höhe nicht verraten wird) eMail

http://www.tns-infratest.com/presse/pdf/Presse/20080911_TNS_Infratest_MobilesInternet.pdf

Wednesday, September 10, 2008

BMW Marketing: Taking the Driver's Seat in Mobile Innovation

An informative, insightful interview (Part 1) with Marc Mielau, Head of BMW Groups's Marketing Innovation Department at MobiADNews.com Recommended read

* Brands BMW, Mini, Rolls Royce

Friday, September 05, 2008

Tuesday, September 02, 2008

Dot Mobi is the fastest-growing web domain

via Tomi T Ahonen

"... Dot Mobi has already sold a million domain names and is now the fastest-growing web domain category ..." more

P.S.
Actually, according to .mobi this number was already exited in June 08

Sunday, August 24, 2008

NAA: A Newspaper's Guide for Moving to Mobile

The American Newspaper Association (NAA) has published a webbased Guide on

Moving to Mobile
Introduction: Newspapers and the Mobile Future


Mobile Content
SMS Programs: Potential in 160 Characters or Less
Wireless News: Small Sites, Big Returns
How Newspapers Can Cell Themselves to Youth
E-Readers: The Next Generation of the Printed Page

Revenue Models
Mobile Advertising: The Next Big Thing Hasn't Arrived (But It's On Its Way)
Part 1: Capabilities and Challenges
Part 2: Banners and 2D Codes
Part 3: Classifieds, Videos and Other Formats
The Tipping Point for Mobile Local Search
A Little Too Personal: Privacy Concerns Dot Mobile Revenue Landscape

4 Case Studies
The New York Times
TBO.com
The Cincinnati Enquirer
Reuters

Podcasts from
Matt C. Jones (Gannett)
Sharon Knitter (Cars.com)

Statistics and Resources

Btw, under Statistics you find the m:metrics stats on the I. Q 2008 for US and some major market in Europa. This are the figures for Germany



via Martin Stabe

Tuesday, August 05, 2008

Juniper Research: in 2013 werden rund 2,1 Mrd. Mobiltelefonnutzer mit ihrem Mobile bezahlen

Nach der heute veröffentlichten, globalen Studie zum Mobile Payment Markt werden bis 2013 rund 2,1 Mrd. Mobile Subscriber für Digitale Güter per Mobile zahlen, die sie auf ihr Mobile herunterladen. Das seien u.a. für Musik, Tickets, Video, Infotainment und Games.

Hier ein paar Highlights aus der Studie

Highlights from the report include:
• Users are forecast to make at least two payment transactions per month for digital goods by 2013
• typical transactions size will be between 3 - 5 USD
• Nearly half of all mobile phone users will have bought digital goods at least once with their phones by 2013
• The two leading regions (Western Europe and Far East & China) will account for over 50% of the total digital goods gross transaction market value by 2013

Remote Payments for Digital Goods 2008 - 2013





Whitepaper: Transaction Approved - Pay by Mobile (PDF, via Website, nach Registrierung)


Whitepaper: The Mobile Wallet
(PDF, via Website, nach Registrierung)
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