Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts

Friday, January 11, 2013

FIPP World Magazine Trends 2013: Latin America


In the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

Advertising expenditures in Latin America are growing by leaps and bounds, rising 19.4% in 2010 and 10.6% in 2011, reaching 34.086 bn US$ . Overall adspend is projected to continue seeing healthy growth, at 8% in 2012, 10.2% in 2013 and 9.2% in 2014, data from ZenithOptimedia’s report Advertising Expenditure Forecasts.

When slicing by medium, in 2011, television made up the majority of adspend, with 62.3%. Newspapers were a distant second, at 16.9%, and magazines followed, with 6.5%. Radio (6.2%), the internet (4%), outdoor (3.6%) and cinema (0.4%) made up less than 15% combined. Brazil and Mexico are the largest Latin markets, making up 49.3% and 16.2% of adspend in the region in 2011. “The internet is growing in importance, but has a long way to catch up ... (from the Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: Asia-Pacific Region

FIPP World Magazine Trends 2013: CEE Region

To order your copy digital, in print or/and in Excel Format go to  fipp.com

Wednesday, January 09, 2013

FIPP World Magazine Trends 2012-2013: Asia-Pacific Region


From the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

Ad expenditures across all mediums saw growth in 2011 in the Asia–Pacific region. The top performers in 2011 in the Asia–Pacific region were Television and the Internet. Television had 55.152 bn US$  in adspend (making up 41.7% of all adspend), followed by newspapers at 29.751 bn US$  (22.5%) and the Internet at 21.496 bn US$  (16.3%). In fourth place was outdoor (9.8%), followed by magazines (5.1%), radio (4.2%) and cinema (0.4%).

Digital advertising is rising sharply for both consumer and trade magazine publishing revenues... ( Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: CEE Region

FIPP World Magazine Trends 2013: Latin America


To order your copy digital, in print or/and in Excel Format go to  fipp.com

Monday, January 07, 2013

FIPP World Magazine Trends 2013: CEE Region


From the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

The region is expected to see substantial results by the end of 2012, 2013 and 2014, with 6.1%, 9% and 9.8% increases, respectively, according to ZenithOptimedia. However, although Central and Eastern Europe’s adspend is on the upswing, print media is not faring as well. Newspapers and magazines were the only mediums to see losses in 2011, with newspapers down 2.9%, to 2.525 bn US$ , and magazines down 7.8% to 2.556 bn US$ . Television, meanwhile, grew by 10.8%, to 14.329 bn US$ ; radio increased 1.4% to 1.194 bn US$ ; outdoor was up 1.4% to 2.353 bn US$ ; and the medium seeing the biggest growth was the internet, up 37% to 2.698 bn US$. Newspapers and magazines are forecast to continue losing steam, down another 2.9% and 6.8%.

In 2011, television made up the majority of the overall adspend landscape, with 55.3%. The internet followed, with 10.4%, and magazines rounded out third place, with 9.9%. Newspapers were close behind, with 9.7%, followed by outdoor (9.1%), radio (4.6%) and cinema (1%) ...  (from the Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: Asia-Pacific Region

FIPP World Magazine Trends 2013: Latin America

To order your copy digital, in print or/and in Excel Format go to  fipp.com

Friday, September 28, 2012

PEW Study: Trends in News Consumption: 1991 - 2012 (US)

From the PewResearchCenter 'In Changing News Landscape, Even Television is Vulnerable'

Some Highlights
- The Rise of Social Networks for News
- Twitter Not a Major News Source, but growing
- The Decline of Paper in Reading & Writing
- Only 1/3 of Americans aged 18 - 29 watched yesterday News on TV

Online News Continues to Climb

Saturday, September 08, 2012

Folio: The 2012 Magazine Manufacturing and Production Technology Survey


von Readex Research & Folio: Mag

Die Magazinbranche kämpft
- gegen die Veränderungen im Marketing- und Werbeverhalten der werbenden Unternehmen,
- gegen die Veränderungen im Informationsverhalten und in der Mediennutzung der Leser (Nutzer),
- um qualifizierte Fach- und Führungskräfte
- gegen finanzielles Ungemach, sei es bei den Einnahmen, den Renditen oder der Schuldenlast aus Fehlinvestitionen, aus Versäumnissen rechtzeitig auf Veränderungen zu reagieren und aus Eigentümerwechseln mit Finanzierungsmodellen jenseits von gut und böse.

Die Readex / Folio: Studie bestätigt wieder einmal, Medienhäuser (hier Magazinverlagen in USA) laufen - wenn Kopf in den Sandstecken und langes Abwarten nicht hilft - am liebsten internationalen Technologieanbietern hinterher (einige schließen diese sogar in ihr Morgengebet ein) und wundern sich dann, das diese ihr eigenes Geschäft betreiben und weiterentwickeln.

Wir teilen die Einschätzung, dass die geschaffenen, verfügbaren Werkzeuge für nicht Printerzeugnisse der Verlage noch in den Kinderschuhen stecken und wundern uns gleichzeitig, warum Verlage Millionen in Eigenentwicklungen stecken, deren konzeptionelle Idee bis zu Fertigstellung und dem Einsatz schon längst überholt ist. Warum den Kunden (und ihrem Erfolg) so wenig Beachtung geschenkt wird, warum man die Kunden und ihr Business, ihre Anforderungen so sträflich außen vor lässt, ist eine weitere Hypothek welche viele Unternehmen und ihre Verbände leichtfertig aufnehmen.

Hier einige Ergebnisse aus der jährlichen Umfrage "The 2012 Magazine Manufacturing and Production Technology Survey" - die ausführlichen Ergebnisse [EN] gibt es auf foliomag.com

Anmerkung: 
die Teilnahme an dieser Umfrage war 2012 deutlich geringer als 2011 und in die Ergebnisse sind nur 144 auswertbare Fragebogen ausgewertet - die der Consumer- und B2B-Verlage   



100% der verkauften Auflage liefern 42 % der Teilnehmer ausschließlich als gedruckte Ausgabe. Durchschnittlich liefern B2B Verlage 78 % und Consumer-/Special Interest Verlage 88 % der Auflage in der gedruckten Version.



19 % der Teilnehmer berichten von einem erhöhten Budget (vs. 14 % in 2011), wobei aber der Durchschnittswert der Investitionen in neue Produktionstechnologien deutlich zurück geht.



Interessant und ein wenig erschreckend ist der Level des Einsatzes (bzw. Nichteinsatz) von ausgewählten Technologien


... und die Zufriedenheit mit den eingesetzten Technologien



Den kompletten Beitrag gibt es auf Folio:


P.S.
Anfang der 80 Jahre war unser Systemhaus eines der ersten der Ventura Publisher und Pagemaker hier in Deutschland eingeführt und in Seminaren und Workshops Verlagen, Satzstudios und Druckereien näher gebracht hatte. Ich bezweifle sehr, dass der Markt den Anbietern und Nutzern 30 Jahre Zeit lässt um auch mit ihren WEB / Mobile Produktionsmittel "sehr oder einigermaßen zufrieden zu sein"

Sunday, August 26, 2012

Print + Digital Magazine Readers Are Social. Engage with Magazines, But Not for the Love of Content

Social media usage is rapidly transforming how magazines readers interact with and share magazine content. Not all publishers are on track and engage with their Social Media savvy users. To many still discharge 'content', ad slogans, sales pitches and count Likes and Follower.

GfK MRI's new Social Media Benchmark Study, commissioned by MPA [The Association of Magazine Media] looks at the impact of Social Media on the magazine reading experience of print and digital magazine readers, aged 18-34 ...



Full Result (tables, PDF)

Tuesday, July 10, 2012

Reuters Institute Digital Report 2012

written by Nic Newman.

As these graph shows Germans have a particularly strong loyalty to old means of accessing news ...




Tuesday, June 12, 2012

PwC's Global Entertainment and Media Outlook 2012 - 2016

The challenge for media companies now lies in how to implement their digital strategies (if they have any), says Marcel Fenez, introducing the PwC's Global Entertainment and Media Outlook 2012 - 2016.
 


Is these now the end of the digital revolution - but maybe there was no revolution (within the Media Industry) as many publishers were waited too long and some are still waiting, for the free tickets, the free lunch - or the end of the digital beginning, the "loss of innocence" for financial professionals, controllers, journalists, marketers, sales, etc. trying, without the faintest idea of media technology, programming and systems, to run a media service company nowadays?

Key stats from PwC’s Global Entertainment and Media Outlook 2012-2016

Thursday, February 02, 2012

Oliver Wyman Studie 'State of the Media Industry 2012'

beruht auf einer Umfrage der Managementberatung Oliver Wyman, durchgeführt von August bis November 2011 bei 150 Führungskräften von Medienunternehmen weltweit. Über die Verteilung "weltweit" (die Gruppe Marsh&McLennan selbst, ist in 25 Ländern vertreten) und die Art und Größe der Medienunternehmen gibt es keine Angaben.

Deshalb suchen wir nach überraschenden, qualitativen Aussagen und Empfehlungen, die wir im folgenden darstellen ....


via / more at  oliverwyman.de [PDF]


Vielleicht interessiert Sie "PEW: The State of the News Media 2011" ?
(Seit März 2012 ist jetzt die Ausgabe 2012 publiziert 2012)

Saturday, January 07, 2012

FIPP World Magazine Trends 2012: Latin America


From the new edition of FIPP's World Magazine Trends 2011 / 2012:

"The advertising market in Latin America continued to grow through the global economic downturn of 2008-2009, and in the years since. In 2011, adspend for the region rose 4.7%, to US$31.073 billion. This was lower than the 16.3% growth seen in 2010, when the market jumped to $29.679 billion, but the growth rate is expected to increase to 7.9% in 2012, and to 9.1% in 2013, ZenithOptimedia data shows.

Unlike the overall ad market, the magazine industry did see a decline in 2009, of 7.5%, but has seen steady growth following the slump. Magazines and newspapers (down 5.7%) were the only sectors to decline that year. In 2011, the market rose 4.6%, to $2.034 billion. It is forecast to grow another 4.4% in 2012, to $2.124 billion, and 5.2% in 2013, to $2.235 billion.

Magazines accounted for the third most adspend in 2010, at 6.6%, behind television (63.5%) and newspapers (16%); it was slightly ahead of radio (6%) ...  (page 75ff)" according to data from ZenithOptimedia.

Total Ad Spend in Mio. USD


More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

Related postings
FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011

FIPP World Magazine Trends 2012: Asia-Pacific Region

Thursday, January 05, 2012

FIPP World Magazine Trends 2012: Asia-Pacific Region

From the just published edition of FIPP's World Magazine Trends 2011 / 2012:

"Recovery from the global economic downturn of 2008-2009 is happening steadily for the Asia Pacific region. Overall, advertising expenditures dropped 5.4%, to US$104.724 billion, in 2009, but rose 9.7%, to $114.832 billion, in 2010. That growth is forecast to continue at a healthy 5.5% through 2011, reaching $121.111 billion, and at 7.2% in 2012 and again in 2013, rising to $129.878 billion and $139.277 billion, respectively, according  to data from ZenithOptimedia ..."

Total Ad Spend in Mio. USD


More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

Related postings:


FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011


FIPP World Magazine Trends 2012: Latin America

Monday, January 02, 2012

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011


Source: 
FIPP World Magazine Trends 2011 / 2012 | ZenithOptimedia

Austria 2012
Total Ad Spend 2012: 4,727 Mio. USD
  7.4 % Growth Overall Ad Spend projected
  6.7 % Growth TV Ad Spend projected
  4.4 % Growth Magazine Ad Spend projected
  7.1 % Growth Newspaper Ad Spend projected
17.9 % Growth Internet Ad Spend projected
14.2 % Magazines' Ad Share projected

Bulgaria 2012
Total Ad Spend 2012: 700 Mio. USD
  4.0 % Growth Overall Ad Spend projected
  4.6 % Growth TV Ad Spend projected
- 2.3 % Growth Magazine Ad Spend projected
- 3.8 % Growth Newspaper Ad Spend projected
16.7 % Growth Internet Ad Spend projected
  5.9 % Magazines' Ad Share projected

Czech Republic 2012
Total Ad Spend 2012: 1,551 Mio. USD
  5.3 % Growth Overall Ad Spend projected
  4.1 % Growth TV Ad Spend projected
  3.4 % Growth Magazine Ad Spend projected
  2.0 % Growth Newspaper Ad Spend projected
13.9 % Growth Internet Ad Spend projected
15.1 % Magazines' Ad Share projected

Estonia 2012
Total Ad Spend 2012: 97 Mio. USD
  8.3 % Growth Overall Ad Spend projected
12.9 % Growth TV Ad Spend projected
  0... % Growth Magazine Ad Spend projected
  7.7 % Growth Newspaper Ad Spend projected
13.3 % Growth Internet Ad Spend projected
  4.8 % Magazines' Ad Share projected

Germany 2012
Total Ad Spend 2012: 24,441 Mio. USD
  2.0 % Growth Overall Ad Spend projected
  2.4 % Growth TV Ad Spend projected
- 1.0 % Growth Magazine Ad Spend projected
- 2.4 % Growth Newspaper Ad Spend projected
11.8 % Growth Internet Ad Spend projected
18.3 % Magazines' Ad Share projected

Hungary 2012
Total Ad Spend 2012: 847 Mio. USD
  1.7 % Growth Overall Ad Spend projected
  3.7 % Growth TV Ad Spend projected
- 2.3 % Growth Magazine Ad Spend projected
- 2.2 % Growth Newspaper Ad Spend projected
  4.8 % Growth Internet Ad Spend projected
15.1 % Magazines' Ad Share projected

Latvia 2012
Total Ad Spend 2012: 84 Mio. USD
  0.. % Growth Overall Ad Spend projected
  1.1 % Growth TV Ad Spend projected
  6.0 % Growth Magazine Ad Spend projected
- 4.6 % Growth Newspaper Ad Spend projected
  6.4 % Growth Internet Ad Spend projected
  8.5 % Magazines' Ad Share projected

Poland 2012
Total Ad Spend 2012: 2,378 Mio. USD
  5.6 % Growth Overall Ad Spend projected
  6.5 % Growth TV Ad Spend projected
- 3.1 % Growth Magazine Ad Spend projected
- 3.8 % Growth Newspaper Ad Spend projected
15.7 % Growth Internet Ad Spend projected
  8.7 % Magazines' Ad Share projected

Romania 2012
Total Ad Spend 2012: 441 Mio. USD
10.7 % Growth Overall Ad Spend projected
10.0 % Growth TV Ad Spend projected
  0... % Growth Magazine Ad Spend projected
  0... % Growth Newspaper Ad Spend projected
19.9 % Growth Internet Ad Spend projected
  4.0 % Magazines' Ad Share projected

Russia 2012
Total Ad Spend 2012: 8,236 Mio. USD
18.2 % Growth Overall Ad Spend projected
17.0 % Growth TV Ad Spend projected
12.0 % Growth Magazine Ad Spend projected
  8.0 % Growth Newspaper Ad Spend projected
35.0 % Growth Internet Ad Spend projected
  8.0 % Magazines' Ad Share projected

Serbia 2012
Total Ad Spend 2012: 224 Mio. USD
  0.5 % Growth Overall Ad Spend projected
  1.6 % Growth TV Ad Spend projected
  5.9 % Growth Magazine Ad Spend projected
- 6.1 % Growth Newspaper Ad Spend projected
20.0 % Growth Internet Ad Spend projected
  7.1 % Magazines' Ad Share projected

Ukraine 2012
Total Ad Spend 2012: 768 Mio. USD
14.5 % Growth Overall Ad Spend projected
15.7 % Growth TV Ad Spend projected
  9.6 % Growth Magazine Ad Spend projected
  6.0 % Growth Newspaper Ad Spend projected
38.9 % Growth Internet Ad Spend projected
13.0 % Magazines' Ad Share projected

More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

5-Jan-2012: Correction on Ad Share projected for 2012

FIPP World Magazine Trends 2011/2012: India Ad Spend 2004 - 2012

The new WMT report has a complete new set of figures (not trends) of reported ad spend since 2004 by ZenithOptimedia for TV, Newspapers, Outdoor, Internet and Magazine advertising 2004 - 2011. So I update this one chart for my readers interested in Publishing & Advertising in India. No update on PwC figures (yet).

 

More Information about the valuable FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

For international readers: Not to get confused, the "." in this chart is the separator for '000, not decimal!

Thursday, December 22, 2011

FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

Just in time for Christmas the new edition of the FIPP World Magazine Trends 2011-2012 compendium is now available. In digital format on Nxtbook (and PDF), on paper (Print on Demand) and (sometimes in January 2012) in Excel format.

  

It is the 17th edition of this annual monitor of the magazine media, reporting on 344 pages on 53 countries (five more than the previous WMT report), by regions and globally. It outlines the consumer and B2B magazine markets by country, incl. number of titles; number of publishers; total copies sold or distributed; revenue sources; sales distribution breakdown; top publishing companies; average cover price and average issue readership (where available); Internet and mobile penetration, plus eReader and magazine website listings.

The figures for share of ad spend and ad expenditure forecasts are provided by ZenithOptimedia. Global and regional B2B and consumer magazine circulation revenues are provided by PricewaterhouseCoopers Global Entertainment & Media Outlook: 2011-2015. Other data is supplied by national associations, regional experts, publishers and consultants. iMonitor provided information on app trends.

From the FIPP Executive Summary:

"The annual FIPP World Magazine Trends report gives local information on magazine markets, as well as an overview of trends around the globe. It is based on research from ZenithOptimedia and contributions from FIPP members, which include national magazine associations and publishers. Following the effects of the global economic downturn in 2008-2009, the world’s advertising market has staged a comeback, rising consistently each year. In 2011 it reached US$466.293 billion, up from $422.351 billion in 2009, and is forecast to rise to $518.19 billion in 2013, according to ZenithOptimedia. However, magazine advertising revenue and sales were hit particularly hard by the downturn, and are taking longer to recover. Adspend in 2013 is expected to be lower than pre-recession levels in North America, Europe, Asia, the Middle East and Africa. Only the Latin American magazine markets of South and Central America and Mexico will see higher adspend in 2013 than in pre-downturn years. The second factor hurting magazines’ bottom lines is the growing digital space. Publishers around the world are working hard to offer content across platforms, especially tablet and ereader devices, such as the iPad. However, user adoption of these devices is slow in most places, and revenues from digital are not enough to make up for slipping print revenues. Publishers and associations are having to work through this painful growth period, because no matter what, a digital future awaits..."
More information, order form at www.fipp.com

Related postings:

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011

FIPP World Magazine Trends 2012: Asia-Pacific Region

FIPP World Magazine Trends 2012: Latin America

Wednesday, December 07, 2011

IDG: Tech Marketing Budgets Up for 2012

More than half of the 2012 budget will be digital. Marketers are following their customers and prospects who are relying more and more on social, mobile, and video according to a new study from IDG.

Some key charts
 






IDG surveyed for this study 185 tech marketers + 89 agency professionals. The majority (86%) were from U.S.

more at / via IDG Knowledgehub.com

Tuesday, December 06, 2011

B2B Content Marketing Report 2011: Benchmarks, Budgets and Trends

Joe Pulizzi (Content Marketing Institut) and Ann Handley (MarketingProfs) just published their new report on B2B Content Marketing. The report is still US-focused, but in 2011 (and for 2012) it's includes some international input, too. From the Intro:
"It was no surprise to us that content marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year: 
9 out of 10 organizations market with content marketing.
On average, B2B marketers employ eight different content marketing tactics to achieve their goals. 
Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report). 
But, we’re seeing a lot of changes as well."
Here some key charts:
 





We really wounder, why most publishers are not embrace the business of content marketing. It's budget share is, according to this study, between 34 and 20 %, dependent on the size of company and B2B Publishers could be the first choice for high quality content.
 


And as you can see from the following chart, companies are quite willing [and in need] to get good content and organizational help from sources outside their organization.



Please head over to CMI's Website, download and study the
B2B Content Marketing Report 2012 (17 pg., PDF)

This posting is cross posted on Datamatics Blog 'Online, Publishing + Media Services'

Wednesday, August 10, 2011

Gartner's Hype Cycle for Emerging Technologies 2011

As every year around July / August Gartner, Inc. is publishing its 2011 Hype Cycle Series evaluating the maturity of 1,900 technologies and trends. Here, as an example, the

Hype Cycle for Emerging Technologies 2011

© 2011 Gartner, Inc.
enlarge

More information, ordering at gartner.com
More on Gartner's 2011 Hype Cycle Special Report on the maturity of 1,900 technologies and trends

A short analysis by Udayan Banerjee on his Blog 'From the Other Side'

Update:
Die alte einfarbige Grafik, gegen die bunte Gartner Orginalgrafik ausgetauscht. Geklaut bei mobile zeitgeist

Thursday, July 21, 2011

PwC: Indian Media Industry Forecast 2011 - 2015

Following our Snapshoot on India: Print Advertising 2010 lets look ahead. what (might) happen in the coming years. We extracted some data from PwC's Global Entertainment and Media Outlook 2011 - 2015

Newspaper advertising
compounded annual growth rate (CAGR) of 12 % from 2011 to 2015
from 2.25 bn USD 2010 to 4.05 bn USD in 2015

Newspaper circulation
compounded annual growth rate (CAGR) of 4,5 % from 2011 to 2015
from 1.31 bn USD in 2010 to 1.64 bn USD in 2015

Newspaper total
compounded annual growth rate (CAGR) of 9.4% % from 2011 to 2015
from 3.57 bn USD in 2010 to 5.62 bn USD in 2015

TV advertising will out number newspaper advertising in 2015
compounded annual growth rate (CAGR) of 14 % from 2011 to 2015
from 2.02 bn USD in 2010 to 4.32 bn USD in 2015

Internet advertising
compounded annual growth rate (CAGR) of 20.9 % from 2011 to 2015
from 0.16 bn USD in 2010 to 0.40 bn USD in 2015

Total Entertainment & Media

compounded annual growth rate (CAGR) of just under 6 % from 2011 to 2015

Source: PwC, via / more at Financial Express.com

You can download the complete 152 page Indian Media Industry Forecast 2011 - 2015 at pwc.com
(PDF).

Postscript:
In case you want to look back, here from the FIPP World Magazine Trends 2010/2011, ZenithOptimedia figures for TV, Newspapers, Outdoor and Magazine advertising 2004 - 2011

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