Showing posts with label Social Marketing. Show all posts
Showing posts with label Social Marketing. Show all posts

Friday, December 02, 2011

NETMARKETSHARE: Social Media Referrals - November, 2011

In November, Google+ social media referrals have dropped again. Facebook now has over 1000 times the amount of referrals as Google+.

Thursday, September 09, 2010

Snapshot: Die Verlegerverbände auf Twitter

... zur Nachahmung empfohlen?

@VDZ_Akademie

Following  560   
Follower  273   
Last Tweet:    6-Sep-2010

@fachpresse_de

Following 0      
Follower  199   
Last Tweet:  25-Aug-2010

@boev

Following 34     
Follower  547   
Last Tweet:    8-Mai-2010


BVDA.de ???
BDZV.de ???
lokalpresse.de ???
VDZ.de ???

Wednesday, March 04, 2009

Why Sales People Need to Care About and Use Social Media

In-Person, online and offline I often hear or read statements like:

- Yes, some person(s) from our company read Blogs, posting comments / post on Blogs
- Yes, our company, some person(s) from our company is on twitter
- Yes, some of our (crazy) Tech’s have an account on Facebook
- Yes, our Marketing Department is on XING
- Social Media O.K., but our people using Social Media waste a lot of valuable time

In fact there are a lot more business people around using Social Media tools for their interest and private or personal social networks, than for business purpose. The latest study from Forrester Research showed that more and more people in B2B are using Social Media for their business and so it is high time that sales people (and their manager) start to care about Social Media for business.

A whitepaper 10 reasons sales people need to care about social media from Xeequa points to areas where sales people can (and should) benefit from using Social Media in business

- to educated purchase decisions
- for customer profiling / segmentation
- for lead generation or what is left of it
- for reference selling
- for objection handling or anxiety of bad feedback
- for developing more and better opportunities / selling solutions
- for being much closer to / with their customer
- for better sales process management
- for more closing confidence and chances on both sites

making you aware of what you should consider, if you are interested to be among the winners of this game.

Download Whitepaper on salesandmarketing.com (PDF, 14 pages)

Frage an die Mitleser auf diesem Blog:
Wäre 'Social Media für Anzeigenverkäufer', im Vertriebs- und CVM-Geschäft oder/und im Redaktionsmarketing ein Thema für ein gemeinsames Projekt und/oder einen Workshop spezielle zugeschnitten auf den Bereich Fachmedien und Special Interest Medien? Kontakt

Wednesday, September 03, 2008

Tuesday, March 25, 2008

Forrester Social Technographics Report

Im März hatte Forrester seinen Social Technographics Report vorgestellt, mit Daten aus dem Forrester's North American Social Technographics Online Survey, Q2 2007, 10,010 respondents; dem Forrester's European Technographics Benchmark Survey, Q2 2007, 24,808 respondents und Forrester's Asia Pacific Technographics Survey, Q1 2007, 6,530 respondents. Letzte Woche kam dazu ergänzend (und F.O.C.) ein Profi-Tool mit dem man sich die Daten nach Ländern, Alter und Geschlecht auswerten lassen kann.

Da wir dazu schon auf den anderen Blogs gepostet haben, hier nur die entsprechenden Links:

Forrester Social Technographics Report

The Social Technographics Profile Of Your Existing and Potential Customers

The Social Technographics Profil Altersgruppe 55+ Deutschland

Wednesday, January 30, 2008

my|net|fair soll die Globalisierung fair für alle machen

Für März ist der Start von mynetfair.com angekündigt eine Kooperation zwischen ifc europe und Burda Direct und soll sich nicht nur um den fairen Handel mit 'Food' und 'NonFood' produkten kümmern, sondern um (fast) alles, die Beziehungen, Rohstoffe, Produzenten, Lizenzen, Fertigung, Halbfertigprodukte, Verpackung Handel und verkauf ...




Hier das Video von der Präsentation auf der DLD '08


Link: sevenload.com

Der Start ist für März 2008 angekündigt.

Mehr dazu in der Pressemitteilung ... DE EN FR

P.S.
Über solche Aktivitäten und Ansätze berichte ich gerne!

Tuesday, November 27, 2007

Social Media Darling 'Target' Off-Target?

The Target (Rounders) newsletter (issue #107) spells out:

Your mission: try not to let on in the Facebook group that you are a Rounder.

We love your enthusiasm for the Rounders, and I know it can be hard not to want to sing it from the mountaintops (and the shower, and on the bus…). However, we want to get other members of the Facebook group excited about Target, too! ...

Kaye D. Sweetser unfolded on her blog so this is mass communication? the full story

Monday, July 02, 2007

Wie User Social Networks sehen, nutzen

und vermarktet werden (wollen).

How Consumers Use Social Networks
Social Networking Serie Teil 1
by Charlene Li (Forrester) (13 pages, 279 USD)

On her Blog Groundswell Charlene Li points to

A MySpace Research Summary on the subject
'Never Ending Friending' (PDF, 68 pg., F.O.C.)

via Robert Basic / Charlene Li

(Cross posting on HEM on Marketing)
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