Showing posts with label Social Media Marketing. Show all posts
Showing posts with label Social Media Marketing. Show all posts

Tuesday, March 04, 2014

UM's Social Media Wave 7 Studie: Die Zukunft der Mediennutzung ist digital

UM's Outlook:
The future of media (use) is digital since the Internet satisfies most of the needs (see below)



aus dem UM's Wave 7 Country Report Deutschland (52 S., PDF)

UM's Presentation wave 7 Study (English)

Friday, February 07, 2014

European Digital Landscape 2014: Social, Digital & Mobile

"An in-depth review of the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 270 slides covering 40 of the region's key countries, the deck has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs..."


Wednesday, January 08, 2014

Global Digital Statistics 2014 by We are Social Singapore

Again, early January We are Social with a heavy of key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies:

Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA.



For other reports in this series, please visit we are social

Thursday, September 12, 2013

#dmexco 2013 - 18/19. September, Köln, DE



Mitte nächster Woche findet die 5. dmexco 2013 - die führende Messe und Konferenz der digitalen Wirtschaft in Deutschland - in Köln statt. Mit mehr als 730 Ausstellern aus den Bereichen
  • Ad Networks, Vertical Networks, Ad Exchanges
  • Ad-Serving, Tracking
  • Ad Trading
  • Audio/Video, Produktion, Content, Vermarktung
  • Affiliate Marketing
  • Agenturen
  • CRM/Database
  • Digital Content
  • Digital Creation / Digital Concepts
  • eBusiness
  • eCommerce
  • eCouponing
  • Hybrid-TV/Smart-TV
  • In-Game Advertising, Online-Gaming
  • Market Research
  • Multi-Channel-Marketing, Dialog-Marketing, Direct-Marketing
  • Mobile, Apps, Web, LBS, mAdvertising, mCommerce 
  • Online-Vermarktung
  • Performance Marketing, SEA, SEM, SEO, CRO
  • Permission-/E-Mail-/Newsletter Marketing
  • Portal
  • Social Media, Social Networks, Social Media Monitoring
  • Suchmaschinen Marketing
  • Targeting
  • TV-, Video-, Streaming-, IPTV-, WebTV-Werbung/-Plattform
  • Web Design/Usability

und einem Veranstaltungs- und Eventprogramm, dass sich sehen lassen kann. Mit über 450 RednerInnen, PodiumsteilnehmerInnen, ModeratorInnen und SeminarleiterInnen und mehr als 190 Stunden Programm. Keynotes, Summits, Debates, Talks, Chats, Seminars und Work Labs sowie Events und The Dmexco Party.



Der dmexco 2013 Hallenplan zum Ausdrucken (PDF)

Die Teilnahme am Congress + der Besuch der Ausstellung ist F.O.C: Anmeldung / Tickets

Interested to Meetup in Köln?
Please let me know via Comment or any of this Touchpoint


P.S.
Zur Entwicklung der demexco, Köln von 2009 - 2013, hier noch ein paar Zahlen:

Besucher

[OMD 2008: 20.000+ Besucher]

2009: 14.200
2010: 15.800              
2011: 19.300
2012: 22.200
2013: 24.000+ (erwartet) -->  26.300

Aussteller

[OMD 2008: 380 Aussteller]

2009: 295
2010: 355
2011: 440
2012: 578
2013: 730+ -->  742

Ausstellungs- und Konferenzfläche (brutto)

[OMD 2008: 45.000 qm (? die Hallen 9, 10, 11)]

2009: 26.000 qm
2010: 28.000 qm
2011: 42.000 qm
2012: 50.000 qm
2013: 57.000 qm

Thursday, July 05, 2012

BVDW Leitfaden „B2B Social Media“ (Juli 2012)

Die Fachgruppe Social Media im Bundesverband Digitale Wirtschaft (BVDW) bietet einen neuen Leitfaden für den Einsatz von Social Media in B2B-Unternehmen. Er wohl in erster Linie für Einsteiger und Unternehmen, welche nach ersten Social Media Aktivitäten, jetzt auch einen strategischen Unterbau und eine Integration in die Kommunikations-, Marketing- und Verkaufs-Aktivitäten angehen wollen, geschrieben.

Auf 37 Seiten (brutto) gibt es (Kurz-)Anleitungen zur Strategieentwicklung & Inhalten, wird eine vereinfachte Social Media Prozesskette vorgestellt und werden die Nutzung und der Nutzen verschiedener Social-Media-Plattformen - von Facebook bis XING - anhand von mehreren Praxisbeispielen (u.a. Bosch, Krones, Telekom, notebooksbilliger.de) aus dem B2B Bereich besprochen. Auch das Kapitel 'Social Media Aktivitäten messen und auswerten' (auf 3 Seiten behandelt) macht noch einmal deutlich, dass der Leitfaden allenfalls den Einstieg für eine mehr systematische Beschäftigung mit dem Thema unterstützen kann.



Den Leitfaden 'B2B Social Media' (im PDF Format) gibt es im BVDW-Online-Shop, (f.o.c. für Mitglieder).

Tuesday, March 13, 2012

March 12/13.: Digital Innovators' Summit 2012, Berlin - Live [Day 2]


More about the program | here || First day blogging here


Live blogging - updated and reworked, March 14, 2012
THX to @all Co-Tweeter and Journalist covering the Digital Innovators Summit 2012 in Berlin
#DISummit  [some under #DISummit12 ]


Interactive Advertising and Marketing
How publishers can increase revenue by providing advertising and marketing products and services that advertisers want. 

Source: VDZ
Andy Seibert (Dow Jones Content Lab & SmartMoney)

Talks about generating revenue by Marketing Services - incremental, efficient, profitable and repeatable. As Dow Jones is a content company, with expertise and trust, known for innovative offers, it's all about and around content and expertise to meet client's objectives (and workflow).

Saturday, March 03, 2012

Blitzumfrage: Social Media in Fachverlagen - mehr als 80 % sind (mehr oder weniger) aktiv


der Deutschen Fachpresse, Kommission Digitale Medien

- Knapp 85 % sind auf Facebook (84,9%) vertreten, gefolgt von Twitter (69,8%), XING (58,5%) und YouTube (54,7%)
- Knapp 25 % betreiben eigene Communities (24,5%)
- Weniger als ein Viertel nutzen Blogs (22,6%), Diskussionsforen (20,8), Wikis (13,2%
- Rund die Hälfte sind mit sich bzw. ihren SM-Aktivitäten zufrieden
- Weniger als 30 % haben eine Social Media Stragegie und die Mehrzahl kein eigenes Social Media Budget, aber
- Knapp 38 % geben an, dass im Unternehmen ein regelmäßiges Controlling für Social Media-Aktivitäten stattfindet.

Welche der genannten Social Media Anwendungen sind im Einsatz?



Die Zuständigkeit (oder, wer macht was?) für Social Media-Aktivitäten der Fachverlage liegt bei den Redaktionen (62,3%), der Marketing- (43,4%) bzw. Online-Marketing-Abteilung (37,7%) und der Geschäftsleitung (24,5%) ... im Kundenservice, bzw. Kundensupport der Fachverlage ist Social Media wohl nicht angekommen (1,9%) ...

Wer ist für die Social Media Aktivitäten im Unternehmen zuständig?


Für die Blitzumfrage wurden die Antworten von insg. 63 Teilnehmern ausgewertet.

Via / mehr

Thursday, February 02, 2012

B2B Marketer Boost Spending, Shift to Online and Social Media Marketing

According to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey 40.8% of B2B-Companies (US) will boost their marketing budgets 2012, despite economic woes and global turmoil ...



74 % of (US) B2B-Marketers shifting their budgets into (lower-cost and more effective)
online and (64,3 %) into social media marketing programs.


via / more at btobonline.com

What about print? 20,1 % of B2B Marketer will boost, 22,4 % will cut back on print advertising. But as Tom Haas (CMO at Siemens Corp.) puts it "We find that print works really well to drive people to our website, so we will continue to use print."

You can check the BtoB January issue (digital) here at NXTBOOK
and/or order the complete research findings here

Monday, December 05, 2011

Janrain: Social Sharing Trends Q4-2009 - Q3-2011

of online users across 365,000 websites of identities people prefer both for sign-in and content sharing by Janrain.

Facebook is the most popular option for 42% of online users, though a majority use a different social identity, such as Google, Yahoo! or Twitter. Facebook’s share of social logins has increased over the past two years, mostly at the expense of Google ...



On media websites, Yahoo! and Google are running strong as the second and third most popular providers. Despite a modest decline over the past two quarters, Yahoo! continues to perform best in this vertical.



People are sharing comments, purchases, reviews and other content from the web to their social networks more than ever, says the report. Facebook and Twitter are far and away the most popular sharing destinations, but Yahoo!, LinkedIn and MySpace maintain preference on niche sites that are catered to their audience (B2B sites for LinkedIn and music sites for MySpace).

 
 via / more at mediapost.com

Thursday, September 15, 2011

Infographic: The ROI of Social Media


Again and again business decision maker ask about the ROI of social strategies. Controlling and number crunching cannot deliver a valid answer to it. Objectives, benefits, measurements Marketing and Sales have in mind talking about the R.O.I. of Social Media Marketing.

  Infographic: The ROI of Social Media
Infographic by MDG Advertising

Saturday, May 28, 2011

5 Fundamentals for Successful Social Media Campaigns

You can't repeat this fundamentals often enough ... by Trevor Jonas more / via socialmediatoday.com

- It starts with (real) people and relationships
- Engage your entire real-world ecosystem early and throughout 
- Focus on a business issue, customer pain point or competitive differentiators
- Fully integrate it from the start
- Marry the virtual [digital] and physical

Monday, April 11, 2011

Stefanos Karagos Keynote: Social Media is Dead. Long Live Social Media ROI

As always great slides by Stefanos Karagos from his keynote for Social Media Conference 2011 (XPLAIN.co) ...
 
View more from Stefanos Karagos

Saturday, April 09, 2011

Michael Stelzner's 2011 Social Media Marketing Industry Report

3rd annual Report, published April 7, 2011 via / more



In this 41 page report, based on insight from about 3.300 social media marketers, you find lots of answers to marketers burning question, most used tool and services, top benefits, feature plans and more

Download the report

Short summary

Social Media Marketing Industry Report 2011 from Michael A. Stelzner on Vimeo.

Saturday, February 26, 2011

GlobalSpec: Social Media Trends in the Industrial Sector (Update)

GlobalSpec recently conducted its 2nd annual social media usage survey of engineering, technical, manufacturing and industrial professionals. Not too much has changed in a big way. Hindering a faster implementation is the fact that many companies do not allow staff to access social media sites and social networks during working hours or place restriction on it (35 %), e.g. 70 % don't allow Facebook, 66 % don't allow Twitter or YouTube usage.

On the other side, 59% of the industrial professionals surveyed are on Facebook (2009: 42%, 37 % on LinkedIn (2009: 32%), 15 % on Twitter (2009:12 %) ... maybe time to rethink. Buyers in the B2B sector are human beings, too ...

Two sample charts
Reasons for Using Social Media Web Sites



How Industrial Companies Participate in Social Media


via / more, incl. Recommendations for Industrial Suppliers before and whilst using Social Media
- download ePaper 19 pg., PDF - after registration -

Monday, December 06, 2010

Top 100 Marken: 60 % nutzen Social Media Dienste aktiv

Hinweis/Korrektur:
Dies ist eine unfreiwillige, nachlässige Wiederholung eines Blogposts aus dem Dezember 2009

umfassende Strategien und Konzepte sind Mangelware. Eine neue alte Studie aus 2009 der Uni Oldenburg und construktiv untersucht die größten (?) Marken in Deutschland und zeigt u.a.

Social Media Nutzung nach Plattformen


Twitter ist der beliebteste Social Media-Dienst. 39% der Marken nutzen ihn, gefolgt von YouTube (37%), Facebook (28%) und Corporate Blogs (12%).

Nutzung von Social Media Diensten innerhalb bestimmter Branchen



92 % der Unternehmen aus der Telekommunikationsbranche nutzen Social Media. Gefolgt von der Elektro-/Unterhaltungselektronik (80%) und erst an 3. Stelle kommt die Print-, Medien-, Film und Musikindustrie. Schlusslichter sind die Kreditindustrie (40 %) und die Hersteller von chemischen Erzeugnissen (18%).

Der Wermutstropfen. 5 % der aktivsten Marken, stehen für 54 % der Social Media Aktivitäten ... aber verlleicht ändert sich das ja jetzt, wo doch Billboard sich gerade entschieden hat, jetzt auch den "Social Buzz" zu charten [Motto: "You know a new medium has arrived, when Billboard decides to chart it"]

Alle Studienergebnisse als PDF gibt es hier

via / more im construktiv Social Newsroom

Friday, December 03, 2010

WeAreSocial: The Evolving Agency Landscape

Robin Grant’s presentation at the Results International Seminar "Time to ‘reboot’ and prepare for growth – a global view" on 11th November 2010 ...


View more from We Are Social .

Tuesday, August 10, 2010

Companies do Social Media, but most fail to deliver the 'Social' part of Social Media

A Wildfire PR study (18 pg, PDF) finds: While over 90% of the companies had a presence on two or more social networks, only a small minority were actually using social media to engage.

From the Executive Summary:

Nearly all (90%) of the tech companies in our study had a presence on two or more social networks. Twitter was the most popular, being adopted by 74% of brands in our study, followed closely by LinkedIn (72%), with Facebook lagging far behind, with just 20% of tech companies having a Facebook page. Just under half of the companies in our study (48%) had a blog.

Old ‘push marketing’ techniques prevail

However, our study confirmed that, with some notable exceptions, brands are largely using social media to push out marketing messages and corporate content: 60% of companies with a Facebook page used it purely as a distribution channel, 57% of companies with a Twitter account used it solely for one-way marketing activity and only 25% of blogs received comments on a regular basis.

66% of Facebook pages in our study received comments from users, with each comment presenting an opportunity to engage and to build brand advocates. However, 75% of technology companies with a Facebook account failed to recognize this opportunity and left comments unanswered.      ...

Yet, only 3% of the tweets in the study were re-tweets and just 12% were replies. Shockingly, 43% of brands with a Twitter account had never replied to a tweet.


Download the Wildfire PR Whitepaper with plenty of tips for business use of Social Media (after registration)

Monday, July 19, 2010

Study: 70% of consumers want to interact via social media

but only 30% of companies are ready for it ...

finds a new study, conducted by leading research firm Yankee Group and commissioned by Siemens Enterprise Communications examining how social media is changing consumer behaviors and what businesses can do to succeed in a connected world.

Some key findings:

80 % of survey respondents believe businesses should review social media sites to see what people are saying about them

70 % of consumers want to be able to leverage social media sites to see real-time availability of company experts in technical support, billing, etc.

58 % of consumers say regular communication with a business via social networking sites improves their loyalty to that business

67 % of employees need more tools to track and manage their social communications for business purposes

via / more Siemens Enterprise Communications

Sample Chart: Customer Service Access is critical to Success


enlarge

Download ePaper (14 pg., PDF)
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