Showing posts with label Study. Show all posts
Showing posts with label Study. Show all posts

Thursday, October 02, 2014

Internet: A Better Place (Germany) (around the World) Report

Betterplace lab Trendreport 2014: Die guten Seiten des Internets (Deutschland Report)



Betterplace lab Report 2014: How the Internet and Mobile improving lives around the World



Tipp: (November 2013)
Engagementreport "Jugendliche digital": Jung, Digital, Engagiert 
von Telefónica Deutschland und betterplace lab auf slideshare


Sunday, July 20, 2014

SDL Global Study: Five Truths for Future Marketers or Understanding the Millennials

Based on results from a global study of Millennials (January - April 2014) in Australia, Germany, Norway, The Netherlands, UK and US, and others by SDL plc (UK).

The Channel Engagement is (now) in the Hands of the Consumer, stupid!


Source: Infograph

SDL Study tells about five Truths for future marketers you better consider and embrace (even unwillingly)

1) Campaigns are extinct
2) Channels are irrelevant
3) Content finds the customer
4) There is only one language
5) Your data trumps Big Data

In short, the advice is:
Not only your Millennials customers want what they want, when they want it. So don’t focus on individual channels, consider the experience you want them to have and adjust your strategies accordingly.



Danke an Olaf Kolbrück für den HT. 
Leser im Gültigkeitsbereich des #LSR suchen jetzt bitte nach 'Olaf Kolbrück Die fatalen Irrtümer des stationären Handels' und Google bringt Sie auf den rechten Weg zum dfv.

(All others can use this direct link .)   

Friday, July 11, 2014

European Communication Monitor 2014

Annual survey on future trends in communication management and public relations. Run by the European Public Relations Education and Research Association (EUPRERA), the European Association of Communication Directors (EACD) and Communication Director Magazine, supported by Ketchum. In 2014, 2,777 communication professionals from 42 countries participated.

Lead researcher Ansgar Zerfass (University of Leipzig (GE) & BI Norwegian Business School (NO).



via / more and PDF Download

Highlights in Deutsch
European Communication Monitor 2014: Weltweit größte Studie zur strategischen Kommunikation vorgestellt von Sandra Liebich (na Blog)

Monday, June 16, 2014

Reuters Institute: Digital News Report 2014

The Reuters Institute for the Study of Journalism published its 2014 Digital News Report. Providing current figures and information on digital news consumption: Mobile & tablets, Payment, Social Media / Networks. The report is based on a YouGov survey of over 18,000 online news consumers in the UK, US, Germany, France, Italy, Spain, Brazil, Japan, Denmark and Finland.





Digital News Report 2014: Online / Download (PDF) 96 pages

The Irish Times has a good overview about the battle of attention and the mean differences and variation by countries  [via / more]

Accessing News via TV


Tuesday, May 20, 2014

2014 Social Media Marketing Industry Report (Social Media Examiner)

the 6th Report in this series by Michael Stelzner, Social Media Examiner







via / more at socialmediaexaminer.com
In the sixth annual social media study, more han 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing. 
In Detail:
- What social platforms marketers will focus on in the future
- The top social media questions marketers want answered
- How much time marketers invest with social media activities
- The top benefits of social media marketing and how time invested affects results
- The most common forms of content for social media marketing

The report examine how B2B social media marketing varies from B2C businesses, how larger businesses vary from smaller businesses and much more.

Download the 2014 Social Media Marketing Industrie Report here (50 pg., PDF)
(free download until May 30, 2014, only)

Or read the report online ... (below)

Tuesday, March 04, 2014

UM's Social Media Wave 7 Studie: Die Zukunft der Mediennutzung ist digital

UM's Outlook:
The future of media (use) is digital since the Internet satisfies most of the needs (see below)



aus dem UM's Wave 7 Country Report Deutschland (52 S., PDF)

UM's Presentation wave 7 Study (English)

Wednesday, September 25, 2013

Tuesday, September 24, 2013

IAB and Ovum Study: Marketer Perspectives on Mobile Advertising in 2013 and beyond

According to the IAB / Ovum Study brand marketers budget increased 142 % between 2011 and 2013,  and it is expected that it will continue to grow rapidly for years to come ... more [PM].

Some Highlights from the 2013 Study:

The Mobile Advertising Study Word Cloud 


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