Showing posts with label Study. Show all posts
Showing posts with label Study. Show all posts

Thursday, June 16, 2016

Just released: The Reuters Institute Digital News Report 2016

The 5th edition of the annual Reuters Institute Digital News Report shows inter alia
  • Social Media are often the key source of news
  • Original news brand get less noticed
  • Consumers still reluctant to pay for general news online

Studying the data presented in the report (and even more data on RISJ Website ) and seeing the changes over time, the directions in news discovery and news consumption as well as the different lines and stages of development over the years in 26 countries is really worthwhile to analyze for anyone planning and leading in the news industry.

Reuters Institute Digital News Report 2016   Download  (124 pg, PDF)

Some Findings from the RISJ report

Platform for Accessing News (last week)

Wednesday, June 15, 2016

PPA Publishing Futures 2016: Business Media today and two years ahead (Part 2)

Part 1: UK Business Information Sector according to Outsell Inc. (2013), AA/WARC, and PPA
Part 2: PPA Publishing Futures 2016: Business Media today and and two years ahead

UK's Professional Publishers Association (PPA) has commissioned Wessenden Marketing to carry out this annual PPA Member Tracking Surveys, for the seventh time. The results for 2016 for B2C and B2B where published in the report PPA Publishing Futures 2016 (exclusive for PPA members).

It takes a “near futures” view, looking at current activities of PPA members and those planned for two years out. 

A total of 61 PPA member participated in this online self-completion survey. Thereof 29 in the core business of consumer media, 26 in B2B media and 6 in customer media and others activities.

With the kind permission of PPA we share some findings with our reader in Germany / D-A-CH, in Europe, in Asia and ROW interested and/or active in the B2B Media and Information Sector.

Here is how these participants see and plan the near future of publishing...
(a small selection of the 62 page report)

Participants Action Plans
Breakdown of Change Action Plan Priorities (Score scale 1 to 10)

Tuesday, June 14, 2016

UK Business Information Sector according to Outsell Inc. (2013), AA/WARC, and PPA (Part 1)

Shortly after the German Association of B2B Magazine Publisher announced their 'traditional' B2B Publishing stats for 2015, declaring the total turnover of 2015 to add up to € 4.3 bn, they came out with a report from Schickler Consulting, commissioned by the association, with a re-measurement of the German B2B Media and Information Market than adding up to € 28.3 bn.

We guess the new resurvey was inspired by a study from Outsell for year 2013, commissioned by their
sister association PPA Business (UK), and presented at the German Fachpresse Kongress 2014 by Joe Hames (Slidedeck). So we will start from here:

According to Outsell, Inc., the Top Players in the business information market worldwide are US, UK, DE, JP and China.

€ 27.8 bn - United States*
€ 18.5 bn - United Kingdom*
€ 15.5 - 17.9 bn - Germany
€ 11.9 - Japan
next    - China

Source: Outsell estimate. Figures for US and UK confirmed as of 2013
- Exchange rate used UKP - EUR  Ø Dec. 2013 -

The Outsell study was performed only once, probably because the definitions were controversial and spongy ... lets try and extrapolate, how this figures would look like for 2015.

UK Business Information Sector

in 2013: € 18.5 bn / Mrd.   (UKP 15.5 bn / Mrd.) 

Split in Inbound / Outbound (2013)

in 2016
- our estimate / forecast for 2016: € 22.8 bn / Mrd.
- Schickler's auxiliary calculation for 2016: € ~ 20,1 bn / Mrd.

US Business Information Sector

in 2013: € 27.8 bn / Mrd.  (UKP 23.3 bn / Mrd.) 

in 2016
- our estimate / forecast for 2016: € ~ 32.6 bn / Mrd.
- Schickler's auxiliary calculation for 2016: € ~ 107.2 bn / Mrd.

For comparison, but not comparable

German Business Information Sector (2016) - according to Fachpresse / Schickler

in 2016: € 28.3 bn / Mrd.  see more under (in German)
Die Neuvermessung des B2B Medien- und Informationsmarkt in Deutschland

From now on we look at actual research by AA/WARC and PPA Business

UK Business Media in 2015

Lets look at data available from AA/WARC and PPA /
 Consultancy Wessenden Marketing (for non-members, you are welcome to add more)

Total Ad Spend by AA / WARC

Consumer + Business Media Ad Spend Print + Digital
by AA / WARC

UK Print Adspend in B2C + B2B Magazines 2000 - 2013

Suzy Young explains "The sector has recorded a 77% drop in advertising spend since 2000, falling from £1,270m to £280m last year. By comparison, spend for consumer titles has fallen by a more modest 39% since its peak in 2005, from £827m to £506m.

This difference can largely be explained by the business and professional magazine brands' reliance on classified advertising. Back in 2000, classified adspend in business magazines accounted for 40% of total advertising spend, equivalent to £512m. By 2013, this had dropped to a 16% share - or just £45m."

Magazine media adspend by platform 2014 - 2016 Classified Print + Digital

Magazine media adspend across categories

Internet Adspend growth is driven by Mobile

PPA reports on B2B Business (Basics)

Number of B2B Member ~ 100 (2014)
total Membership ~ 220 (2016)

Revenue Share Advertising + Sponsorship

~ 20 % (2013)
thereof  14 % print, 6 % digital (2013)

~ 18 % (2015 forecast)
thereof    9 % print, 9 % digital (2015 forecast)

Revenue Share Live Events ~ 18 % (2013)

Revenue UK B2B Media realized Overseas ~ 50 % (2013)

Dear PPA,
you are welcome to correct and/or add more actual data. Thanks!

Part 2: PPA Publishing Futures 2016: Business Media today and and two years ahead

Related Links

AA/WARC: UK advertising spend passes £20bn as growth hits five - year high

DecisionMarketing: Direct mail holds firm as UK adspend tops £20bn

FIPP: Business Media tops list of trusted information sources for UK business leaders

Magnetic: Just how big is the UK magazine media market?

PPA Business: The Value of Business Media Brands in 2015 by Neil Sharman

Tuesday, April 05, 2016

TrackMaven new 2016 Social Media Impact Report:The B2B Industry Edition [U.S.]

In the Social Media Impact Report 2016 - B2B Industry Edition TrackMaven analyzed  500,000+ pieces of social content from 316 leading B2B brands in 17 industries (U.S.) across five key social channels. It offers B2B Marketer usefull hints on using Social Media and some kind of benchmark for their own performance and planning.
  • Which B2B industries get the greatest impact from social media marketing
  • What seems to be the most effective strategies for social in each industry
  • Which are the differences in social media usage, impact, and priorities across the B2B landscape

Here some results from the report

Wednesday, March 23, 2016

FIPP's Innovation in Magazine Media 2016-2017 World Report is out

The 7th Innovation in Magazine Media World Report was presented last Monday at the #DISummit 2016 in Berlin, by Juan Señor, partner, Innovation Media Consulting Group [more]

Don't miss out on 132 pages summarizing the one years Survey and Analysis by Innovation Media Consulting Group - on behalf of FIPP - find and use compelling reports, articles and example throughout the world on strategies and tactics for the hot, important areas in publishing today: company culture, mobile, video, data, ad blocking, micro-payment, distribution platforms, and trend spotting.

ISBN 978-1-872274-82-9 Digital

ISBN 978-1-872274-81-2 Print

Order you copy now at FIPP Website - digital and/or print  (pls. scroll down)

Table of Contents

Tuesday, March 08, 2016

Connectiv Study: The Business Information Survey 2015 (U.S.) What business are you in, What business are you becoming (or perish)

We shared already some results from the Business Information Survey 2015 and Outlook by Connectiv (formerly know as ABM) & Readex Research on Twitter and Facebook

Here some results to discuss & consider for your own plans how to be successful over the next few years - and as in marketing the U.S. is probably a few years ahead, it might be not to late to learn and adapt from our US colleges. These report is based on ~ 30 leading business media organizations, each one is different ... so evaluate what could help you succeed in what you want to achieve (and serve the industry and earn money for it).

What categories generates Revenue in 2015
which changes
in proportion are expected 2015 vs 2020

Revenue stream from Events / Programs

Revenue stream from Digital

Revenue stream Paid Content / Data / Information Products

Revenue stream Paid Marketing Services

How staff count will change in 2016

via @Connectiv
Study: B2B Information Industry Undergoing Seismic Shift as Companies Focus on Digital, Data and Events

Monday, March 07, 2016

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

more / via martechadvisor
Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence by David Raab
[Feb 22, 2016]

Download the complete study (not only on marketing): The future of employment (PDF)
by Oxford economists Carl Benedikt Frey and Michael A. Osborne [Sept 2013]

There is the probability of 702 specific job categories being replaced by “computerization”

Tuesday, January 19, 2016

Publishers see a cloudy future for print. But, Publishers see growth potential, investing for growth

Folio: Mag teamed up with Hallmark Data Systems to find out how media companies are applying their resources against a diversified product portfolio to generate more growth. It looks like that quite a few publishers (even in the U.S.) are still in a "wait and see" mode and/or are not ready for the "big steps" demanded by market developments and the needs, wants and processes in the ecosphere serviced...

more / via at folio:  (January 8, 2016)

Let me share some charts from the study:

Revenue Sourcing Trends (U.S.)

Revenue Sources - the next 3 years (U.S.)

Investments planned - next 12 months (U.S.)

Launches forseen, planned (U.S.)

Make sure you check the commented presentation at folio: here

Sunday, August 02, 2015

It's Gartner's Hype Cycle Time for 2015

Since mid-July Gartner started to publishing it's Hype Cycle research papers peu à peu on almost everything technology-related subject, products & services client are expected or might be interested in and presumptively willing to buy.

In previous year we published some Hype Cycle graphs, e.g. for Emerging Technologies on our Blog [Search]. For 2015 we decided that we will not repeat that practice, but just point you to the right place, right query at Gartner's website [here- YES, you read that correctly, you can search directly on Gartner's site and do not have to use Google to find the requested information ;).

If you think the related paper might be helpful for your business, Gartner is welcoming mew clients, is willing to sell its research paper ... offer you a webinar on the subject.

Gartner's Hype Cycle for Emerging Technology, 2015

via / more Gartner's Newsroom

Here a small chart comparing the status / stage of technologies according to Gartner's Hype Cycle for Emerging Technologies from 2005, 2010, 2014 and 2015:

Thursday, October 02, 2014

Internet: A Better Place (Germany) (around the World) Report

Betterplace lab Trendreport 2014: Die guten Seiten des Internets (Deutschland Report)

Betterplace lab Report 2014: How the Internet and Mobile improving lives around the World

Tipp: (November 2013)
Engagementreport "Jugendliche digital": Jung, Digital, Engagiert 
von Telefónica Deutschland und betterplace lab auf slideshare

Sunday, July 20, 2014

SDL Global Study: Five Truths for Future Marketers or Understanding the Millennials

Based on results from a global study of Millennials (January - April 2014) in Australia, Germany, Norway, The Netherlands, UK and US, and others by SDL plc (UK).

The Channel Engagement is (now) in the Hands of the Consumer, stupid!

Source: Infograph

SDL Study tells about five Truths for future marketers you better consider and embrace (even unwillingly)

1) Campaigns are extinct
2) Channels are irrelevant
3) Content finds the customer
4) There is only one language
5) Your data trumps Big Data

In short, the advice is:
Not only your Millennials customers want what they want, when they want it. So don’t focus on individual channels, consider the experience you want them to have and adjust your strategies accordingly.

Danke an Olaf Kolbrück für den HT. 
Leser im Gültigkeitsbereich des #LSR suchen jetzt bitte nach 'Olaf Kolbrück Die fatalen Irrtümer des stationären Handels' und Google bringt Sie auf den rechten Weg zum dfv.

(All others can use this direct link .)   

Friday, July 11, 2014

European Communication Monitor 2014

Annual survey on future trends in communication management and public relations. Run by the European Public Relations Education and Research Association (EUPRERA), the European Association of Communication Directors (EACD) and Communication Director Magazine, supported by Ketchum. In 2014, 2,777 communication professionals from 42 countries participated.

Lead researcher Ansgar Zerfass (University of Leipzig (GE) & BI Norwegian Business School (NO).

via / more and PDF Download

Highlights in Deutsch
European Communication Monitor 2014: Weltweit größte Studie zur strategischen Kommunikation vorgestellt von Sandra Liebich (na Blog)

Monday, June 16, 2014

Reuters Institute: Digital News Report 2014

The Reuters Institute for the Study of Journalism published its 2014 Digital News Report. Providing current figures and information on digital news consumption: Mobile & tablets, Payment, Social Media / Networks. The report is based on a YouGov survey of over 18,000 online news consumers in the UK, US, Germany, France, Italy, Spain, Brazil, Japan, Denmark and Finland.

Digital News Report 2014: Online / Download (PDF) 96 pages

The Irish Times has a good overview about the battle of attention and the mean differences and variation by countries  [via / more]

Accessing News via TV

Tuesday, May 20, 2014

2014 Social Media Marketing Industry Report (Social Media Examiner)

the 6th Report in this series by Michael Stelzner, Social Media Examiner

via / more at
In the sixth annual social media study, more han 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing. 
In Detail:
- What social platforms marketers will focus on in the future
- The top social media questions marketers want answered
- How much time marketers invest with social media activities
- The top benefits of social media marketing and how time invested affects results
- The most common forms of content for social media marketing

The report examine how B2B social media marketing varies from B2C businesses, how larger businesses vary from smaller businesses and much more.

Download the 2014 Social Media Marketing Industrie Report here (50 pg., PDF)
(free download until May 30, 2014, only)

Or read the report online ... (below)

Tuesday, March 04, 2014

UM's Social Media Wave 7 Studie: Die Zukunft der Mediennutzung ist digital

UM's Outlook:
The future of media (use) is digital since the Internet satisfies most of the needs (see below)

aus dem UM's Wave 7 Country Report Deutschland (52 S., PDF)

UM's Presentation wave 7 Study (English)

Wednesday, September 25, 2013

Tuesday, September 24, 2013

IAB and Ovum Study: Marketer Perspectives on Mobile Advertising in 2013 and beyond

According to the IAB / Ovum Study brand marketers budget increased 142 % between 2011 and 2013,  and it is expected that it will continue to grow rapidly for years to come ... more [PM].

Some Highlights from the 2013 Study:

The Mobile Advertising Study Word Cloud 

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