- according to ABM BIN's selection and method of counting (without price adjustment).
Graph Source: Folio: Magazine
The Folio: chart is based on ABM's BIN Report Year-End-2014
The ABM- BIN report combines data from several sources. Event revenue is supplied by CEIR; print advertising data is provided by publishing service bureau IMS. Data on B2B digital advertising is estimated by ABM based on information provided by the IAB and the data component of the BIN report is provided by Outsell, supplemented by publicly available data and ABM estimates.
As you can see, there is a good chance that in 2015 U.S. B2B revenue from digital advertising will overtake print advertising ... more Folio: ABM