Showing posts with label USA. Show all posts
Showing posts with label USA. Show all posts

Friday, August 02, 2013

The Value of B-to-B: How B2B Media Connect Buyers and Sellers (II.)

We mentioned this Adobe sponsored ABM's qualitative research by Readex Research (March 11 - April 12, 2013) already. ABM wanted to find out how trade media might / should shape the buyer-seller relationship today and in the near future.

For this research ABM/Readex surveyed three circle of stakeholder in the B2B Media Business: Marketers (74), User of B2B Media (6.682) and B2B Publisher (111) and here some key insights for publishers, what your User/Reader and Marketers/Advertisers do in the B2B Sphere, what the think about the offers available and what they need and want

B2B Marketers
- planning to ramp up spending on mobile and decrease spending on print
- are only moderately satisfied with the metrics that publishers give them
- prioritizing integrated buys, but are only moderately satisfied with what publishers offer

B2B Decision makers / Users
- want product information
- are eager on competitor comparisons
- going primarily going online for information, then turning to manufacturers...
- more than half are using mobile devices to research purchases
- don't think that publishers are offering high-importance data on mobile channels.

Information Sources Used 

B2B Marketing Budgets Shift - next 12 months

ABM has now published a huge tome 425 pages 'Value of B-to-B' report. The report includes about 30 pages of analysis and takeaways and all raw data to dig in and do some number crunching for your and your clients specific needs and wants on B2B Media. The results cover the U.S. B2B Market only. Nevertheless, we think it offers a lot of educational value for B2B Publishers and B2B Marketer in other parts of the world.

Link to presentation charts

Link to presentation video  34:40 min. (! autorun)

see related entry
Research: The Value in B-to-B: How Business-to-business Media Connect Buyers and Sellers

Sunday, January 06, 2013

FIPP World Magazine Trends 2012-13 Compendium Out


The 18th edition is published by FIPP, the worldwide magazine media association. FIPP World Magazine Trends is the annual monitor of the magazine media, country-by-country, region-by-region and globally. Data is provided by FIPP national associations, publishers and industry experts, additional data by ZenithOptimedia, PwC, Wilkofsky Gruen Associates and editied by the consultant editors World Newsmedia Network (WNMN).

According to Trends using data from ZenithOptimedia, global ad expenditure is on the upswing, forecast to grow 4.3% in 2012, reaching almost US$502 billion by year’s end. In 2011, adspend was up by 3.8%, and 2013 and 2014 are expected to see even larger growth, at 5.3% and 6.1%, respectively, the data shows.

Growth estimate advertising revenue by region (Print+Digital)

Growth estimate circulation revenue by region (Print+Digital)

Other key trends

  • Advertising expenditure by medium is shifting, as print mediums see downturns while digital technologies are emerging as an important player in the media landscape
  • 60% of growth is coming from developing markets and
  • 35% of that global growth is coming from Brazil, Russia, India and China alone 

FIPP World Magazine Trends 2012-2013 provides fresh data for 54 countries. It outlines the consumer and B2B magazine markets (from different ressources, not always compatible / representing 100% of the market
  • Number of titles
  • Number of publishers
  • Copies sold or distributed
  • Revenue sources
  • Sales distribution breakdown
  • Top publishing companies
  • Average cover price 
  • Average issue readership 
  • Internet penetration 
  • Mobile penetration
  • eReader and magazine website listing
plus FIPP's monitor of cross-border launches, tax on print, GDP and consumer prices (inflation rate).

To order your copy digital, in print or/and in Excel Format go to

See also
FIPP World Magazine Trends 2013: Asia-Pacific Region

FIPP Word Magazine Trends 2013: CEE / MOE Region

FIPP World Magazine Trends 2013: Latin America

Wednesday, November 07, 2012

Bowker US Book Stats II. Quartal 2012 vs 2011

According to Bowker the only clear category winner in US are eBooks, increasing from

2nd Quarter 2011: share of eBooks 14 % to
2nd Quater 2012:  share of eBooks 22 %

and share of Hardcover and Trade Paperbacks until now are quite stable.

And the clear winner of retail market share is Amazon

2nd Quarter 2011: 20 %
2nd Quarter 2012: 27 %

via / more auf Publishers Weekly

Monday, July 30, 2012

Wie viele Zeitungen und Zeitschriften gibt es in Deutschland? - Ausgabe 2012 -

Schon längst wieder überfällig ist ein Update für 2012 zu der hier oft recherchierten Frage:

Wie viele Zeitungen gibt es in Deutschland?
Wie viele Zeitschriften gibt es in Deutschland?
Wie viele Fachzeitschriften gibt es in Deutschland?
Wie viele Anzeigenblätter gibt es in Deutschland?

und wie viele in Österreich? Der Schweiz?
(letztes Update 25-Jul-2013!)

Zusammenfassung Deutschland

Zeitungen: 383 (IVW-2013-QII)

363 Tageszeitungen und Sonntagszeitungen   
  20 Wochenzeitungen

Zeitschriften: ca. 10.500 – 11.500 Titel
(mind. quartalmäßiges Erscheinen)

ca. 1.600 Publikumszeitschriften (laut VDZ 2013-QI: 1.542)
ca. 3.900 Fachzeitschriften (laut Deutsche Fachpresse 2012: 3.757 Titel)
ca. 4.000 Wissenschaftliche Zeitschriften,
ca. 1.000 - 2.500 Fachtitel aus Klein- und Kleinst-Verlagen,
nicht den genannten Verbänden angeschlossen (geschätzt)

Anzeigenblätter: 1.435 (laut BVDA per Jan. 2013)

Monday, April 12, 2010

US-Study: About News Leaders and The Future Of News Business

The PEW Research Center polled 353 people (Dec 2009 + Jan 2010) about 60 % were of the American Society of News Editors (ASNE) and the Radio Television Digital News Association (RTDNA).

PEW asked about the future chances and worries in regard to media and media business venture. Not representative, maybe the wrong people to ask, but clearly a sign that the News Leader are not much convincing ...

One of the most interesting result, telling how much, how little seems to be understood

How the Internet is Changing the Fundamental Values of Journalism

“If yes [the Internet is changing the fundamental values of journalism], in what way(s) is the Internet changing the fundamental values of journalism?” Note: Open-ended question; total may exceed 100% due to multiple responses.

Level of Experimentation with Fees from Subscription Pay Walls

“Here is a list of possible revenue streams people are talking about. Please tell us whether your organization is actively pursuing or considering each one.”

Most Important Revenue Source in Three Years

“Thinking about online revenues, which do you think will be the most important source for your organization in 3 years? (Please select one.)

Some other findings:

- There is significant resistance, however, to other discussed revenue streams, particularly from the government or from groups that engage in advocacy. Fully 75% of news executives have serious reservations about receiving government subsidies, and 78% have significant resistance to financing from interest groups. Roughly half have significant worries about funds from government tax credits and more than a third have significant doubts about private donations.

- Broadcast news executives are noticeably more pessimistic about journalism’s future than editors at newspaper-based operations. Broadcasters think their profession is headed in the wrong direction by a margin of nearly two-to-one (64% versus 35%). By contrast, editors working at newspapers were split (49% wrong direction versus 51% right direction). A year ago, journalists who were members of the Online News Association surveyed by PEJ fell in between these two, 54% wrong direction, 45% right.

- Mobile applications are becoming increasingly important. Three-quarters say mobile applications are essential or very important while just 35% say that of YouTube postings or other video websites.

via / more

Tuesday, March 02, 2010

2010: The New News Consum Pattern (USA)

As the new PEW report (Periode Dec 28 - Jan 19) suggest, the Internet is now the third most popular news platform, behind local television news and national television news and has surpassed newspapers, radio, magazines in popularity.

... of Americans ...
92 % use multiple platform to get news on a typical day
78 % get news from a local TV station
73 % get news from a national network or cable TV station
61 % get some kind of news online
59 % get news from a combination of online and offline sources on a typical day
54 % listen to a radio news program at home or in the car
50 % read news in a local newspaper
46 % get news from four to six media platforms on a typical day
37 % Internet user have contributed to news, e.g. comments, sharing links, tagging, postings
25 % commenting on a news story
17 % posting a link on a social networking site
11 % tagging content
9 % creating their own original news material or opinion piece
3 % Tweeting about news
33 % cell phone owners access news (also) on their cell phones
26 % get news about the weather
25 % get news and current events
18 % use an application for news content
16 % get news on Sports
13 % get news on traffic info
12 % get news on financial info
11 % get news via emails and text messages
28 % Internet user have customized their Webpage to include news 
17 % read news in a national newspaper such as the New York Times or USA Today.

only 7 % get their news from a single media platform on a typical day

via / more - Pew Research Center's Project for Excellence in Journalism

Download | View Online - Full Report at PEW

Saturday, January 16, 2010

Geert Hofstede's Kulturdimensionen: China - USA - Germany

Da in den Tagen seit der politischen "Kriegs"erklärung von Google und des State Departement der Blogpost National-Kultur-Dimensionen: Asien besonders häufig im Archiv aufgerufen wird, hier auch die Gegenüberstellung China - USA und als Wiederholung und zum direkten Vergleich das Chart China - Deutschland

PDI = Power Distance Index
IDV = Individualism
MAS = Masculinity
UAI = Uncertainty Avoidance Index
LTO = Long-Term Orientation

Und in Zahlen

Wie schon im Beitrag Internationalisierung: Modelle für Kultur- und Verhaltensdifferenzierung (zum Vortrag an der HdM, Stuttgart) erwähnt, gibt es die Zahlen für alle bisher validierten Länder und Regionen hier.

Wednesday, August 26, 2009

eMarketer: 59% of Brand Marketer using Social media, 82% will

within 12 month ... 13% have no plans.

What are the hurdles for using Social Media by Marketer / Agencies today

What methods are used to track Social Media Efforts

via / more at

Friday, June 26, 2009

Mediennutzung: die Zeitung, Zeitungsleser und das Internet

Nach einem Report von 'The Media Audit' hat sich in den Staaten innerhalb der letzten 3 Jahre die durchschnittliche, tägliche Nutzung des Internet (der Erwachsenen) um 81 % erhöht. Von 2,1 Stunden in 2006 auf 3,8 Stunden in 2008. Damit verbringt ein U.S. Erwachsenen durchschnittlich rund 1/3 seiner Mediennutzungszeit (32,5 %) im Internet.

Die rasante Veränderung im Mediennutzungsverhalten macht auch bei den Intensiv-Tageszeitungs-Lesern (das sind die, welche angeben täglich mehr als eine Stunde Zeitung lesen) nicht halt. Sie waren in 2008 durchschnittlich 3,7 Stunden pro Tag online und der Anteil der Online-Zeit erhöhte sich von 18,4 % in 2006 auf 28,4 % in 2008 ...

via / mehr MediaPost Research Brief

Ubrigens: In Deutschland liegt die tägliche Internet-Nutzung (laut GFK, Börsenverein des Deutschen Buchhandels) bei 2,5 Stunden.

Andere Beiträge zur Mediennutzung auf diesem Blog.

In selben Beitrag auf MediaPost gibt es auch interessante Ergebnisse zu kombinierten Reichweitenwerten von Tageszeitung (Print und Online) in ihrem jeweiligen Kern-Verbreitungsgebiet (nur MetroArea), allerdings auf Monatsbasis. Auf Nettoreichweiten über 80 % kommen u.a.

- New Orleans Times Picayune 85,8%
- Post-Standard in Syracuse 84,0%
- Buffalo News 83,3%
- Omaha World Herald 82,2%
- Democrat & Chronicle in Rochester 80,9%
- San Antonio Express-News 80,6%
- Peoria Journal Star 80,4%

also Zeitungsmarken, von denen der Rest der Welt kaum gehört haben dürfte.

mehr MediaPost | The Media Audit

Thursday, May 28, 2009

US Media Advertising Results I. Quarter 09

B2B Media
Ad pages - 29,7 %
Ad revenue - 26,1 %

BIN Report (PDF)
Tradeshow revenue - 20,1 % (see press release)

Consumer magazines
Ad pages - 25,9 %
Ad revenue - 20,2 %

PIB Report

Monday, May 04, 2009

American Business Media / JEGI Financial Survey 2009

Maybe the fact that only 20 b-to-media companies partizipated in the annual 'ABM Financial Survey 2008' (replacing ABM’s Media Revenue and Cost Report) reveals more about the state of the B2B media industry than any of its results:

- Print accounted in 2008 for a combined 62.4% of the overall revenue, thats 8,4 % less than 2007.
- Online accounted in 2008 for 19,6 %, thats 15,1 % plus to 2007

Full Presentation JEGI / ABM (PDF)

via / more


Friday, March 27, 2009

NAA: 2008 Was Not Such a Good Year for US Newspapers

and 2009 won't be better ... minus 17 % (or plus) says the NEWSOSAUER

Today the Newspaper Association of America released the final figures for 2008

- 17,7 Total Print

- 14,4 % National
- 10,7 % Retail
- 29,7 % Classified

- 1,8 % Total Online

- 16,6 % Total Print & Online

First time (since counting, 2004) Online Advertising growth was negative, progressive over the year

+ 7,2 % I. Q. 2008
- 2,4 % II. Q. 2008
- 3,0 % III. Q. 2008
- 8,1 % IV Q. 2008

Complete Information and Data at the NAA Website

Heute auf dem FAZ Blog Netzökonom von Holger Schmidt
Interneteinnahmen amerikanischer Zeitungen brechen ein

Earlier entries
The State of the [US] News Media Report 2009

NAA Newspaper Stats on Advertising - 18 % (III. Quarter 08)

Zeitungen im Internet - mehr Kunden, weniger Umsatz

In a Make or Break Time for Newspapers

Wer könnte schon der guten, alten Tageszeitung ans Bein pinkeln?

Monday, March 09, 2009 Top 25 Newspaper Circulation 1990 vs 2008

Nat Ives reports in Where 1990's Top Papers Are Now

and shows that only five out of twenty five Newspapers (today) have grown terms of in paid circulation.

Wednesday, February 11, 2009

Außergewöhnliche Zeiten - Zeichen an der Wand

Hachette Filipacchi US kündigt seine Mitgliedschaft beim Verband der Magazine Publishers of America (MPA) und kommentiert den Austritt mit - via :

Wir leben in außerordentlichen wirtschaftliche Zeiten und das ist (nur) eine der harten Entscheidungen, die wir treffen mußten, jedenfalls bis sich die wirtschaftlichen Bedingungen wieder verbessern

reduziert die Auflagenbasis für seine Anzeigenpreise in den nächsten 12 Monaten um 1,1 Mio. Exemplare. Von 2,6 Mio. auf 1, 9 Mio. zum Juli 2009 und dann ab Januar 2010 auf 1,5 Mio ...

Massenauflagen funktionieren für uns nicht mehr, sagte Tom Aschheim der NYT

[und über kurz oder lang wird es wohl - wie im richtigen Leben - auch nicht mehr nur Eine-für-Alle Ausgabe von Newsweek geben] - via Foliomag

Tuesday, February 10, 2009

US Consumer Magazine am Kiosk mit minus 11,1 % im Einzelverkauf

berichtet Advertising Age auf der Basis der ABC Zahlen für das 2. Halbjahr 2008 vs. 2007. Minus 32% für In Touch, - 31% für Life & Style, - 25% für O, the Oprah Magazine, - 22% decline für Woman's Day

Auch insgesamt war das 2. Halbjahr keine Freude für Publikumszeitschriften

Die Top 25 nach bezahlter und verifizierter Auflage

via / mehr auf

Sunday, February 08, 2009

2008 Top Ten Best US Newspaper Websites

(out of the Top 100 US Newspaper by circulation) according to The Biving Group, checked by use of Internet features, design and usability.

1. The New York Times
2. The Washington Post
3. The Wall Street Journal
4. The Jacksonville Times-Union
5. The Philadelphia Inquirer
6. USA Today
7. The St. Paul Pioneer Press
8. The Atlanta Journal-Constitution
9. The Arizona Republic
10. The Columbus Dispatch


Would we see the same names on the list, if one or both of these conditions were lifted?

A.) The Top 100 US Newspaper by circulation
B.) Qualified News portal and News services must be a printed newspaper's Website

I doubt that this list of 'pNewspaper extensions' is the maximum you can, you should do to be successful in news business in our days.

Friday, February 06, 2009

Unique Visitors Top 10 Us Newspaper Sites

A mixed pack delivers Nielsen Online with its December measurements. The New York Times is not happy with growth slowing down to 6 %, maybe that is one of the reason they are now talking about charging for some content? The WSJ is still growing just under 34 %, but still far behind the NYT ...

More at / via MediaPost Research Brief

Wednesday, January 14, 2009

US Consumer Magazines Ads 2008 on a Low-level Mission

Advertising pages in US Consumer Magazines in 2008 (vs. 2007) dropped by 11,7 %, and advertising dollars (based on rate-card) by 7,8 % according to the Publishers Information Bureau (PIP) release yesterday. The decline accelerating in the forth quarter (pages 17,1 %, value 13,8 %)

Breakdown in Categories

Chance in pages 2001 - 2008

Source: PIB, Folio:

The PIB tracks 241 magazines on the US market ...

more at Folio:

Is 2008 a year 'just to forget about', or is there more trouble in 2009f for magazine publisher ahead?
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