Showing posts with label USA. Show all posts
Showing posts with label USA. Show all posts

Thursday, September 10, 2015

Die Big-5 Verlage haben sich mit ihrem Pricing und dem Agency Modell (gewollt?) ihre Erfolgschancen im eBook Markt vermasselt

Die Fragen zu diesem Interview für stellte Daniel Lenz.
Die Langfassung meiner (schriftlichen) Anworten wurde am 9.09. auf veröffentlicht.

Zu hohe Preise oder unattraktive Titel – warum stagniert Ihrer Meinung nach der US-amerikanische eBook-Markt?

Zu hohe Preis, zu wenig Abstand zu den Preisen von pBooks (für deutlich eingeschränkte Nutzungsrechte und Nutzungsmöglichkeiten bei eBooks) – jedenfalls gilt das für die Big 5.

Wie schätzen Sie die Pricing-Politik der U.S. Verlage ein?

Eigentlich wollen viele Verlage und ihre Vertriebspartner dieses eBooks Geschäft gar nicht, es passt nicht in das klassische Business Model ein und hat eigene / braucht andere Regel und Bedingungen – der Übergang, wenn er denn sein muss, soll nach der Vorstellung der Verlage möglichst langsam vonstatten gehen. Und die Marktmacht von Amazon mögen wir schon überhaupt nicht...  

(Wie) Ist die Preisschere zwischen Verlagstiteln und Selfpublishern dem Leser zu vermitteln?

Das wird nur zum Teil gehen und zwar immer dort, wo der Käufer / Nutzer diese Werte schätzt (und auch geliefert bekommt). Vorschüsse an Autoren, 50 % Kosten des Handels und Zwischenhandels, aufwendige Marketingkampagnen gehören eher nicht dazu. Gutes Lektorat,  Qualität in Satz und Gestaltung und Services schon eher.

Wohin wird sich das Preisgefüge perspektivisch entwickeln?

Die Preise für eBooks im Preisgefüge wird kontinuierlich weiter nach unten, es sei denn wir machen (e)hanced eBooks, die gedruckt nur halb so wertgeschätzt werden ;)

Mit freundlicher Genehmigung von 

Das vollständige, unbearbeite Manuskript mit Fragen und Antworten gibt es hier als (PDF). 


Passend zum Thema:

Bitkom Pressekonferenz 6.10.15:
Ergebnisse der eBook Umfrage zur #FBM15 (Deutschland)

Tuesday, May 12, 2015

U.S. B2B Media & Info Industry Annual Report 2014

U.S. B2B Media & Info Industry Revenue Hits Six Year High in 2014:

Up 3.3 %, totaling 27.6 bn USD - driven by digital & data 

"From 2008 to 2014, the percentage of industry revenue from events stayed in the 45-48 percent range, while the portion from print advertising decreased from 36.6 percent to 24 percent. During the same time period, data-driven revenue increased from 6 percent to 10 percent, while digital advertising increased from 11 percent to 21 percent ..."  more

Revenue from Events:
12.2 bn USD, plus 1.8 %, 44 % of B2B industry revenue

Revenue from print advertising:
6.7 bn USD, minus 2.7 %, 24 % of B2B industry revenue

Revenue from Digital advertising:
5.8 bn USD, plus 15 %, 21 % of B2B industry revenue

Revenue from Data and Business Information:
2.8 bn USD, plus 4.2 %, 10 % of B2B industry revenue

Development U.S. B2B Media Industry Revenue 2008 - 2014


BIN Numbers for Print Advertising Pages and Sales 2014 - per November 2014 -
- I was trying hard to get you the full years 2014 figures as mentioned in the press release, but americanbusinessmedia  / SIIA could not find them for you until now  [BIN reports, PDF]

B2B-Media Publishing Trends USA
ABM-Präsident Mike Marchesano im Interview mit Karin Hartmeyer

Friday, April 17, 2015

ABM: U.S. B2B Media Revenue 2014 plus 3.3%, nears prerecession levels

- according to ABM BIN's selection and method of counting (without price adjustment).

Graph Source: Folio: Magazine

The Folio: chart is based on ABM's BIN Report Year-End-2014

The ABM- BIN report combines data from several sources. Event revenue is supplied by CEIR; print advertising data is provided by publishing service bureau IMS. Data on B2B digital advertising is estimated by ABM based on information provided by the IAB and the data component of the BIN report is provided by Outsell, supplemented by publicly available data and ABM estimates.

As you can see, there is a good chance that in 2015 U.S. B2B revenue from digital advertising will overtake print advertising ...  more    Folio:     ABM

Tuesday, July 01, 2014

JEGI M&A Report 2014 vs 2013 (1st half): Value of deals + 132 %, Number of deals + 6 %

from / via The Jordan, Edmiston Group Inc. press release 
New York, NY June 30, 2014
The media, information, marketing and technology sectors saw 752 transactions announced in the first half of 2014, at a total value of $64.4 billion.  Deal volume increased by 6% from 1H 2013, but with the help of Facebook’s $19 billion acquisition of mobile messaging application WhatsApp in February and several other large transactions, deal value more than doubled from 1H 2013’s $27.8 billion.  Twenty four large transactions with $500+ million price tags accounted for 71% of total announced deal value but only 3% of deal volume.  In contrast, small deals under $50 million drove 83% of deal volume in 1H 2014...
The first half of 2014 saw nine mega deals hitting the $1 billion+ mark

(quote from the release)
- Facebook acquisition of WhatsApp for $19 billion;
- CVC Capital Partners and Leonard Green & Partners acquisition of Advantage Sales & Marketing, a sales and marketing agency that specializes in growing brands in the consumer packaged goods industry, from Apax Partners for $4 billion;
- Priceline acquisition of restaurant reservation solutions provider OpenTable for $2.6 billion;
- Charterhouse Capital Partners acquisition of SkillSoft, a provider of on-demand training and e-learning solutions, for a reported $2.3 billion;
- Berkshire Partners acquisition of a majority stake in Catalina Marketing Corporation, a provider of consumer-driven marketing solutions to brand manufacturers, retailers and health providers, in a deal valued at approximately $2 billion;
- Cox Enterprises acquisition of a 25% stake in AutoTrader Group, a digital automotive marketplace for car shoppers and sellers, for $1.8 billion;
- KKR acquisition of Internet Brands, operator of media and e-commerce sites related to consumer purchases, from Hellman & Friedman for $1.1 billion;
- Hellman & Friedman acquisition of a majority stake in Renaissance Learning, a provider of computer-based assessment technology and school improvement programs, for $1.1 billion; and
- Relativity Media acquisition of Fullscreen, a digital media company that builds next-generation channels and networks on YouTube, for nearly $1 billion, according to several sources.

Leading M&A Sectors 1st Half 2014:
Mobile Media & Technology + Marketing Services + Technology

Download JEGI's Full M&A Report (PDF)

Sunday, May 18, 2014

How B2B Media Companies perform in U.S. - the ABM Managing Profits Report 2014

Last week I shared some data from the ABM BIN Report [here].

Today I can share some more data from ABM's Managing Profits Report 2014 presented during
ABM's Annual Conference, Phoenix, AZ
May 4 - 7, 2014.

Please note, as with the German trade press statistics (Fachpressestatistik), these data represent only the input of the participants of the survey and changes in the composition of the participating publishers, changes in their market, offerings and portfolio may influence the results year by year.

B2B Media turnover - growth and decline

Revenue share 2010 - 2013, by company size

Print profitability improved 2013 vs 2012

Digital monetizing model - monetizing revenue 

Digital cost - according to the respondents
(and their definition, practice)

Further revenue shifts lie ahead

If you want to see / hear the full presentation on ABM's Managing Profits Report 2014 from the ABM Annual Conference, here is the Link

Tuesday, April 29, 2014

Schlimmer gehts immer: NAA Newspaper Report 2013

U.S. Newspaper Ad Revenues are down more than 50 % in just the past five years alone...

Summary of sales in 2013

more at |

Friday, August 02, 2013

The Value of B-to-B: How B2B Media Connect Buyers and Sellers (II.)

We mentioned this Adobe sponsored ABM's qualitative research by Readex Research (March 11 - April 12, 2013) already. ABM wanted to find out how trade media might / should shape the buyer-seller relationship today and in the near future.

For this research ABM/Readex surveyed three circle of stakeholder in the B2B Media Business: Marketers (74), User of B2B Media (6.682) and B2B Publisher (111) and here some key insights for publishers, what your User/Reader and Marketers/Advertisers do in the B2B Sphere, what the think about the offers available and what they need and want

B2B Marketers
- planning to ramp up spending on mobile and decrease spending on print
- are only moderately satisfied with the metrics that publishers give them
- prioritizing integrated buys, but are only moderately satisfied with what publishers offer

B2B Decision makers / Users
- want product information
- are eager on competitor comparisons
- going primarily going online for information, then turning to manufacturers...
- more than half are using mobile devices to research purchases
- don't think that publishers are offering high-importance data on mobile channels.

Information Sources Used 

B2B Marketing Budgets Shift - next 12 months

ABM has now published a huge tome 425 pages 'Value of B-to-B' report. The report includes about 30 pages of analysis and takeaways and all raw data to dig in and do some number crunching for your and your clients specific needs and wants on B2B Media. The results cover the U.S. B2B Market only. Nevertheless, we think it offers a lot of educational value for B2B Publishers and B2B Marketer in other parts of the world.

Link to presentation charts

Link to presentation video  34:40 min. (! autorun)

see related entry
Research: The Value in B-to-B: How Business-to-business Media Connect Buyers and Sellers

Sunday, January 06, 2013

FIPP World Magazine Trends 2012-13 Compendium Out


The 18th edition is published by FIPP, the worldwide magazine media association. FIPP World Magazine Trends is the annual monitor of the magazine media, country-by-country, region-by-region and globally. Data is provided by FIPP national associations, publishers and industry experts, additional data by ZenithOptimedia, PwC, Wilkofsky Gruen Associates and editied by the consultant editors World Newsmedia Network (WNMN).

According to Trends using data from ZenithOptimedia, global ad expenditure is on the upswing, forecast to grow 4.3% in 2012, reaching almost US$502 billion by year’s end. In 2011, adspend was up by 3.8%, and 2013 and 2014 are expected to see even larger growth, at 5.3% and 6.1%, respectively, the data shows.

Growth estimate advertising revenue by region (Print+Digital)

Growth estimate circulation revenue by region (Print+Digital)

Other key trends

  • Advertising expenditure by medium is shifting, as print mediums see downturns while digital technologies are emerging as an important player in the media landscape
  • 60% of growth is coming from developing markets and
  • 35% of that global growth is coming from Brazil, Russia, India and China alone 

FIPP World Magazine Trends 2012-2013 provides fresh data for 54 countries. It outlines the consumer and B2B magazine markets (from different ressources, not always compatible / representing 100% of the market
  • Number of titles
  • Number of publishers
  • Copies sold or distributed
  • Revenue sources
  • Sales distribution breakdown
  • Top publishing companies
  • Average cover price 
  • Average issue readership 
  • Internet penetration 
  • Mobile penetration
  • eReader and magazine website listing
plus FIPP's monitor of cross-border launches, tax on print, GDP and consumer prices (inflation rate).

To order your copy digital, in print or/and in Excel Format go to

See also
FIPP World Magazine Trends 2013: Asia-Pacific Region

FIPP Word Magazine Trends 2013: CEE / MOE Region

FIPP World Magazine Trends 2013: Latin America

Wednesday, November 07, 2012

Bowker US Book Stats II. Quartal 2012 vs 2011

According to Bowker the only clear category winner in US are eBooks, increasing from

2nd Quarter 2011: share of eBooks 14 % to
2nd Quater 2012:  share of eBooks 22 %

and share of Hardcover and Trade Paperbacks until now are quite stable.

And the clear winner of retail market share is Amazon

2nd Quarter 2011: 20 %
2nd Quarter 2012: 27 %

via / more auf Publishers Weekly

Monday, July 30, 2012

Wie viele Zeitungen und Zeitschriften gibt es in Deutschland? - Ausgabe 2012 -

Hier gehts zum Update für 2014:
Wie viele Zeitungen und Zeitschriften gibt es in Deutschland? 

Schon längst wieder überfällig ist ein Update für 2012 zu der hier oft recherchierten Frage:

Wie viele Zeitungen gibt es in Deutschland?
Wie viele Zeitschriften gibt es in Deutschland?
Wie viele Fachzeitschriften gibt es in Deutschland?
Wie viele Anzeigenblätter gibt es in Deutschland?

und wie viele in Österreich? Der Schweiz?
(letztes Update 25-Jul-2013!)

Zusammenfassung Deutschland

Zeitungen: 383 (IVW-2013-QII)

363 Tageszeitungen und Sonntagszeitungen   
  20 Wochenzeitungen

Zeitschriften: ca. 10.500 – 11.500 Titel
(mind. quartalmäßiges Erscheinen)

ca. 1.600 Publikumszeitschriften (laut VDZ 2013-QI: 1.542)
ca. 3.900 Fachzeitschriften (laut Deutsche Fachpresse 2012: 3.757 Titel)
ca. 4.000 Wissenschaftliche Zeitschriften,
ca. 1.000 - 2.500 Fachtitel aus Klein- und Kleinst-Verlagen,
nicht den genannten Verbänden angeschlossen (geschätzt)

Anzeigenblätter: 1.435 (laut BVDA per Jan. 2013)

Monday, April 12, 2010

US-Study: About News Leaders and The Future Of News Business

The PEW Research Center polled 353 people (Dec 2009 + Jan 2010) about 60 % were of the American Society of News Editors (ASNE) and the Radio Television Digital News Association (RTDNA).

PEW asked about the future chances and worries in regard to media and media business venture. Not representative, maybe the wrong people to ask, but clearly a sign that the News Leader are not much convincing ...

One of the most interesting result, telling how much, how little seems to be understood

How the Internet is Changing the Fundamental Values of Journalism

“If yes [the Internet is changing the fundamental values of journalism], in what way(s) is the Internet changing the fundamental values of journalism?” Note: Open-ended question; total may exceed 100% due to multiple responses.

Level of Experimentation with Fees from Subscription Pay Walls

“Here is a list of possible revenue streams people are talking about. Please tell us whether your organization is actively pursuing or considering each one.”

Most Important Revenue Source in Three Years

“Thinking about online revenues, which do you think will be the most important source for your organization in 3 years? (Please select one.)

Some other findings:

- There is significant resistance, however, to other discussed revenue streams, particularly from the government or from groups that engage in advocacy. Fully 75% of news executives have serious reservations about receiving government subsidies, and 78% have significant resistance to financing from interest groups. Roughly half have significant worries about funds from government tax credits and more than a third have significant doubts about private donations.

- Broadcast news executives are noticeably more pessimistic about journalism’s future than editors at newspaper-based operations. Broadcasters think their profession is headed in the wrong direction by a margin of nearly two-to-one (64% versus 35%). By contrast, editors working at newspapers were split (49% wrong direction versus 51% right direction). A year ago, journalists who were members of the Online News Association surveyed by PEJ fell in between these two, 54% wrong direction, 45% right.

- Mobile applications are becoming increasingly important. Three-quarters say mobile applications are essential or very important while just 35% say that of YouTube postings or other video websites.

via / more

Tuesday, March 02, 2010

2010: The New News Consum Pattern (USA)

As the new PEW report (Periode Dec 28 - Jan 19) suggest, the Internet is now the third most popular news platform, behind local television news and national television news and has surpassed newspapers, radio, magazines in popularity.

... of Americans ...
92 % use multiple platform to get news on a typical day
78 % get news from a local TV station
73 % get news from a national network or cable TV station
61 % get some kind of news online
59 % get news from a combination of online and offline sources on a typical day
54 % listen to a radio news program at home or in the car
50 % read news in a local newspaper
46 % get news from four to six media platforms on a typical day
37 % Internet user have contributed to news, e.g. comments, sharing links, tagging, postings
25 % commenting on a news story
17 % posting a link on a social networking site
11 % tagging content
9 % creating their own original news material or opinion piece
3 % Tweeting about news
33 % cell phone owners access news (also) on their cell phones
26 % get news about the weather
25 % get news and current events
18 % use an application for news content
16 % get news on Sports
13 % get news on traffic info
12 % get news on financial info
11 % get news via emails and text messages
28 % Internet user have customized their Webpage to include news 
17 % read news in a national newspaper such as the New York Times or USA Today.

only 7 % get their news from a single media platform on a typical day

via / more - Pew Research Center's Project for Excellence in Journalism

Download | View Online - Full Report at PEW

Saturday, January 16, 2010

Geert Hofstede's Kulturdimensionen: China - USA - Germany

Da in den Tagen seit der politischen "Kriegs"erklärung von Google und des State Departement der Blogpost National-Kultur-Dimensionen: Asien besonders häufig im Archiv aufgerufen wird, hier auch die Gegenüberstellung China - USA und als Wiederholung und zum direkten Vergleich das Chart China - Deutschland

PDI = Power Distance Index
IDV = Individualism
MAS = Masculinity
UAI = Uncertainty Avoidance Index
LTO = Long-Term Orientation

Und in Zahlen

Wie schon im Beitrag Internationalisierung: Modelle für Kultur- und Verhaltensdifferenzierung (zum Vortrag an der HdM, Stuttgart) erwähnt, gibt es die Zahlen für alle bisher validierten Länder und Regionen hier.

Wednesday, August 26, 2009

eMarketer: 59% of Brand Marketer using Social media, 82% will

within 12 month ... 13% have no plans.

What are the hurdles for using Social Media by Marketer / Agencies today

What methods are used to track Social Media Efforts

via / more at

Friday, June 26, 2009

Mediennutzung: die Zeitung, Zeitungsleser und das Internet

Nach einem Report von 'The Media Audit' hat sich in den Staaten innerhalb der letzten 3 Jahre die durchschnittliche, tägliche Nutzung des Internet (der Erwachsenen) um 81 % erhöht. Von 2,1 Stunden in 2006 auf 3,8 Stunden in 2008. Damit verbringt ein U.S. Erwachsenen durchschnittlich rund 1/3 seiner Mediennutzungszeit (32,5 %) im Internet.

Die rasante Veränderung im Mediennutzungsverhalten macht auch bei den Intensiv-Tageszeitungs-Lesern (das sind die, welche angeben täglich mehr als eine Stunde Zeitung lesen) nicht halt. Sie waren in 2008 durchschnittlich 3,7 Stunden pro Tag online und der Anteil der Online-Zeit erhöhte sich von 18,4 % in 2006 auf 28,4 % in 2008 ...

via / mehr MediaPost Research Brief

Ubrigens: In Deutschland liegt die tägliche Internet-Nutzung (laut GFK, Börsenverein des Deutschen Buchhandels) bei 2,5 Stunden.

Andere Beiträge zur Mediennutzung auf diesem Blog.

In selben Beitrag auf MediaPost gibt es auch interessante Ergebnisse zu kombinierten Reichweitenwerten von Tageszeitung (Print und Online) in ihrem jeweiligen Kern-Verbreitungsgebiet (nur MetroArea), allerdings auf Monatsbasis. Auf Nettoreichweiten über 80 % kommen u.a.

- New Orleans Times Picayune 85,8%
- Post-Standard in Syracuse 84,0%
- Buffalo News 83,3%
- Omaha World Herald 82,2%
- Democrat & Chronicle in Rochester 80,9%
- San Antonio Express-News 80,6%
- Peoria Journal Star 80,4%

also Zeitungsmarken, von denen der Rest der Welt kaum gehört haben dürfte.

mehr MediaPost | The Media Audit

Thursday, May 28, 2009

US Media Advertising Results I. Quarter 09

B2B Media
Ad pages - 29,7 %
Ad revenue - 26,1 %

BIN Report (PDF)
Tradeshow revenue - 20,1 % (see press release)

Consumer magazines
Ad pages - 25,9 %
Ad revenue - 20,2 %

PIB Report

Monday, May 04, 2009

American Business Media / JEGI Financial Survey 2009

Maybe the fact that only 20 b-to-media companies partizipated in the annual 'ABM Financial Survey 2008' (replacing ABM’s Media Revenue and Cost Report) reveals more about the state of the B2B media industry than any of its results:

- Print accounted in 2008 for a combined 62.4% of the overall revenue, thats 8,4 % less than 2007.
- Online accounted in 2008 for 19,6 %, thats 15,1 % plus to 2007

Full Presentation JEGI / ABM (PDF)

via / more


Friday, March 27, 2009

NAA: 2008 Was Not Such a Good Year for US Newspapers

and 2009 won't be better ... minus 17 % (or plus) says the NEWSOSAUER

Today the Newspaper Association of America released the final figures for 2008

- 17,7 Total Print

- 14,4 % National
- 10,7 % Retail
- 29,7 % Classified

- 1,8 % Total Online

- 16,6 % Total Print & Online

First time (since counting, 2004) Online Advertising growth was negative, progressive over the year

+ 7,2 % I. Q. 2008
- 2,4 % II. Q. 2008
- 3,0 % III. Q. 2008
- 8,1 % IV Q. 2008

Complete Information and Data at the NAA Website

Heute auf dem FAZ Blog Netzökonom von Holger Schmidt
Interneteinnahmen amerikanischer Zeitungen brechen ein

Earlier entries
The State of the [US] News Media Report 2009

NAA Newspaper Stats on Advertising - 18 % (III. Quarter 08)

Zeitungen im Internet - mehr Kunden, weniger Umsatz

In a Make or Break Time for Newspapers

Wer könnte schon der guten, alten Tageszeitung ans Bein pinkeln?
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