Showing posts with label United Kingdom. Show all posts
Showing posts with label United Kingdom. Show all posts

Wednesday, June 15, 2016

PPA Publishing Futures 2016: Business Media today and two years ahead (Part 2)

Part 1: UK Business Information Sector according to Outsell Inc. (2013), AA/WARC, and PPA
Part 2: PPA Publishing Futures 2016: Business Media today and and two years ahead

UK's Professional Publishers Association (PPA) has commissioned Wessenden Marketing to carry out this annual PPA Member Tracking Surveys, for the seventh time. The results for 2016 for B2C and B2B where published in the report PPA Publishing Futures 2016 (exclusive for PPA members).

It takes a “near futures” view, looking at current activities of PPA members and those planned for two years out. 

A total of 61 PPA member participated in this online self-completion survey. Thereof 29 in the core business of consumer media, 26 in B2B media and 6 in customer media and others activities.

With the kind permission of PPA we share some findings with our reader in Germany / D-A-CH, in Europe, in Asia and ROW interested and/or active in the B2B Media and Information Sector.


Here is how these participants see and plan the near future of publishing...
(a small selection of the 62 page report)

Participants Action Plans
Breakdown of Change Action Plan Priorities (Score scale 1 to 10)

Tuesday, June 14, 2016

UK Business Information Sector according to Outsell Inc. (2013), AA/WARC, and PPA (Part 1)

Shortly after the German Association of B2B Magazine Publisher announced their 'traditional' B2B Publishing stats for 2015, declaring the total turnover of 2015 to add up to € 4.3 bn, they came out with a report from Schickler Consulting, commissioned by the association, with a re-measurement of the German B2B Media and Information Market than adding up to € 28.3 bn.

We guess the new resurvey was inspired by a study from Outsell for year 2013, commissioned by their
sister association PPA Business (UK), and presented at the German Fachpresse Kongress 2014 by Joe Hames (Slidedeck). So we will start from here:

According to Outsell, Inc., the Top Players in the business information market worldwide are US, UK, DE, JP and China.

€ 27.8 bn - United States*
€ 18.5 bn - United Kingdom*
€ 15.5 - 17.9 bn - Germany
€ 11.9 - Japan
next    - China

Source: Outsell estimate. Figures for US and UK confirmed as of 2013
- Exchange rate used UKP - EUR  Ø Dec. 2013 -

The Outsell study was performed only once, probably because the definitions were controversial and spongy ... lets try and extrapolate, how this figures would look like for 2015.

UK Business Information Sector

in 2013: € 18.5 bn / Mrd.   (UKP 15.5 bn / Mrd.) 


Split in Inbound / Outbound (2013)

in 2016
- our estimate / forecast for 2016: € 22.8 bn / Mrd.
- Schickler's auxiliary calculation for 2016: € ~ 20,1 bn / Mrd.


US Business Information Sector

in 2013: € 27.8 bn / Mrd.  (UKP 23.3 bn / Mrd.) 

in 2016
- our estimate / forecast for 2016: € ~ 32.6 bn / Mrd.
- Schickler's auxiliary calculation for 2016: € ~ 107.2 bn / Mrd.

For comparison, but not comparable

German Business Information Sector (2016) - according to Fachpresse / Schickler

in 2016: € 28.3 bn / Mrd.  see more under (in German)
Die Neuvermessung des B2B Medien- und Informationsmarkt in Deutschland


From now on we look at actual research by AA/WARC and PPA Business

UK Business Media in 2015

Lets look at data available from AA/WARC and PPA /
 Consultancy Wessenden Marketing (for non-members, you are welcome to add more)


Total Ad Spend by AA / WARC



Consumer + Business Media Ad Spend Print + Digital
by AA / WARC



UK Print Adspend in B2C + B2B Magazines 2000 - 2013




Suzy Young explains "The sector has recorded a 77% drop in advertising spend since 2000, falling from £1,270m to £280m last year. By comparison, spend for consumer titles has fallen by a more modest 39% since its peak in 2005, from £827m to £506m.

This difference can largely be explained by the business and professional magazine brands' reliance on classified advertising. Back in 2000, classified adspend in business magazines accounted for 40% of total advertising spend, equivalent to £512m. By 2013, this had dropped to a 16% share - or just £45m."


Magazine media adspend by platform 2014 - 2016 Classified Print + Digital




Magazine media adspend across categories




Internet Adspend growth is driven by Mobile




PPA reports on B2B Business (Basics)

Number of B2B Member ~ 100 (2014)
total Membership ~ 220 (2016)

Revenue Share Advertising + Sponsorship

~ 20 % (2013)
thereof  14 % print, 6 % digital (2013)

~ 18 % (2015 forecast)
thereof    9 % print, 9 % digital (2015 forecast)

Revenue Share Live Events ~ 18 % (2013)

Revenue UK B2B Media realized Overseas ~ 50 % (2013)

Dear PPA,
you are welcome to correct and/or add more actual data. Thanks!


Part 2: PPA Publishing Futures 2016: Business Media today and and two years ahead


Related Links

AA/WARC: UK advertising spend passes £20bn as growth hits five - year high

DecisionMarketing: Direct mail holds firm as UK adspend tops £20bn


FIPP: Business Media tops list of trusted information sources for UK business leaders

Magnetic: Just how big is the UK magazine media market?

PPA Business: The Value of Business Media Brands in 2015 by Neil Sharman

Tuesday, June 10, 2014

Stats on Content Marketing in Europe - a Lee Odden collection

In Lee Odden's Blogpost (June 9) he shared 140+ Statistics on Content Marketing in Europe he pulled together for a keynote at the Content Marketing Conference Europe and invides readers to share the data with others. The list is somewhat UK-heavy, but nonetheless educational.

Here some samples of the data you can expect:

Top 5 Priorities for Global and European Marketers in 2014 - Adobe/Econsultancy

36% content marketing
36% social media engagement
32% Targeting and personalization
31% Conversion rate optimization
28% Mobile optimization


71% of European companies’ adoption of content marketing has been inconsistent or worse – HubSpot/Smart Insights

49% of marketers in Europe spend 0-20% f their marketing budget on content marketing – HubSpot/Smart Insights

49% of European marketers have seen a return on their investment in content marketing – HubSpot/Smart Insights

Content Marketing Assets That Generate Leads or Sales for European Marketers - HubSpot/Smart Insights

42% Blog posts or articles
37% eNewsletters or online magazines
25% Own community or forum
25% Animated explainer videos
23% Branded engagement and videos
23% Whitepapers or eBooks
21% Infographics
20% Mobile specific apps or engagement tools
19% Industry or consumer research reports
19% Webinars
19% Competitions
15% Calculators and interactive tools
10% Quizzes
  7% Games

Top Challenges for European Content Marketers - HubSpot/Smart Insights

15% Measuring ROI and effectiveness
15% Strategy – Choosing quality content to engage
15% Creating sufficient quality content
15% Developing sufficient quantity of content
10% Budgeting and gaining buy-in
9% Forming and managing partnerships to share content
8% Integrating content marketing into other activities
8% Lack of specific content marketing skills

Most Effective Content Marketing Tactics in the UK - CMI/DMA UK

68% Case Studies (63% US)
66% Research Reports (56% US)
62% eNewsletters (59% US)
61% In-person Events (67% US)
61% Webinars / Webcasts (60% US)
60% Mobile Apps (42% US)
60% Videos (60% US)
59% Mobile Content (44% US)
58% White Papers (56% US)
57% Digital Magazine (42% US)
54% Social Media Content (53% US)
52% Microsites (49% US)
50% Articles on Other Websites (49% US)
50% Articles on Your Website (54% US)

via / more - including the links to the original studies on his toprankblog.

Friday, May 10, 2013

PPA UK: 4th Annual Publishing Future Report 2013


via PPA, the Professional Publishers Association UK: Publishing Futures 2013: At a glance






Print share on publishers total turnover will decline further. Over the next 2 years in the consumer print magazine market about 9 % and with B2B print magazines by 20 %.



Digital share on publishers total turnover will grow substantial. Over the next 2 years in the consumer publishing market by 88 % and with B2B publishing by 32 %.






Publishers think that their total advertising revenue share will be nore less stable over the next 2 years. Digital would create more or less compensation for the losses in print ads.



According to this figures print circulation share will decline over the period of the next 2 years. 6 % in consumer magazine publishing and 17 % in B2B

About: Publishing Futures is an annual bellwether survey from the PPA carried out and produced by Wessenden Marketing. The 2013 survey is the fourth in the project’s history and comprises data from 96 UK consumer, business and digital publishers that are responsible for over 5,100 branded activities.

P.S.
If you are not a PPA member, you can buy the Publishing Futures report 2013 for (hefty) 495 UKP - about 586 Euro - (plus VAT) here.

Compare what Publishers in the U.S. [here] and Germany [here] [here] [here] expect for their business in 2013ff

Tuesday, March 29, 2011

UK Internet Ad Spend breaks £4 billion milestone, hits 25 % share



Social media boosts online display by 27.5% on a like-for-like basis to £945 million.

via/more at iab.uk

Tuesday, January 19, 2010

Hitwise UK: Visits to Key Media Categories 2009 - 2008 ... News and Media wins

Comparing Hitwise figures Dec. 2009 to Nov. 2009 News & Media and Online Video wins (each with plus 8,1 %) in the UK.

On an annual basic the News & Media Category has gained most (18,2 %), Social Networks & Forums comes second (17,1%) and Community Directories and Guides lost most (-17,5 %) ...



via / more detailed and other interesting stats in UK Online Media Round-up January 2010 (16 pg., PDF)

Tuesday, December 15, 2009

OC&C Analyse UK Top 100 Medienunternehmen: Umsatzwachstum und Ertrag nach Sektoren

zum OC&C Strategy Consultants Ranking UK Media Top 100 Index 2009, ranked by revenue liefert das Beratungsunternehmen heute noch eine interessante Analyse zum Ertragswachstum und Umsatzwachstum nach. Diese wollen wir Ihnen nicht vorenthalten.


vergrößern

Quote:
"Diversifizieren oder Schrumpfen – das ist die zentrale Botschaft einer Analyse der 100 umsatzstärksten Medienkonzerne Großbritanniens. Wie im vergangenen Jahr hat die internationale Strategieberatung OC & C auf Basis der Ergebnisse den Media Top 100 Index erstellt ... die klassische werbebasierte Geschäftsmodelle geraten zunehmend unter Druck ... Die Top-Performer setzten mit innovativen Produkten und kreativen Preismodellen vermehrt auf Endkunden und Nutzer als Einnahmequelle ..."

Pressemitteilung (PDF)

Monday, July 20, 2009

Facebook auf dem Sprung auf Platz 1 der Social Netzwerken in Deutschland

Nimmt man die Zahlen von meedia.de [HR Google Ad Planner] dann dürfte Facebook den bisherigen Spitzenreiter nach 'Unique Visitors' SchuelerVZ bereits in diesem Monat (Juli) überholen. Nach meedia.de hatte

Facebook
im Mai 5,1 Mio Unique Visitors
im Juni 6,9 Mio. plus 35, 3%

SchuelerVZ.net

im Mai 7,4 Mio. Unique visitors
im Juni 7,4 Mio. +/- 0

selbst mit einem deutlich geringerem Wachstum, wäre Facebook die Führung bereits im Juli sicher.

StudiVZ.net hat im Juni 9,3 % UV eingebüßt und kommt jetzt auf 6,8 Mio und wer-kennt-wen.de konnte das Niveau des Vormonats halten und liegt weiter bei 6,8 Mio

mehr / via meedia.de


Übrigens, in Großbritannien deklassiert Facebook den Wettbewerb (nach ComScore) bereits seit längerem

Die Daten für Mai 2009:

Facebook.com 23,9 Mio. Unique Visitors (plus 57 % zu May 2008)
Bebo.com 8,5 Mio. Unique Visitors (minus 28 %)
MySpace Sites 6,5 Mio. Unique Visitors (minus 22 %)

Monday, June 08, 2009

Personal Computer World (UK) Closing

Incisive Media is closing PCW according to guardian.co.uk . The last issue of the printed Personal Computer World will be August 2009, out on sales June, 18th.

Charter Issue 1978


Source: computerhistory.org.uk

30st Anniversary Issue



PCW was the first Special Interest Computer Publication in UK as far as I recall. There where already many magazines in USA as you can see and read in CHIP - die Vorgeschichte

Sunday, December 07, 2008

UK Ad Spend to fall 6% in 2009

according to WPP (Group M) a lesser grim outlook

Total advertising spending nearly - 5,6 % (updated from +3 %)

B2B Magazines - 14 %
Regional Newspaper - 13,2 %
National Newspapers - 11,6 %
Consumer Magazines - 8,5 %
Radio - 8 %
TV - 6 %

Internet + 4 %

via guardian.co.uk

Earlier post
Enders Prediction for the UK Advertising Market in 2009

Tuesday, September 30, 2008

Newspaper Dual Mode Circulation vs. Advertising-Led Free Paper

The latest newspaper in line adopting the so called 'Dual Mode' circulation is The Gravesend Reporter. Instead selling 6.000 copies at a cover price of 40 pence (UKP) a week it will sell for just 25 pence and it will be distributed (partly) for free in the surrounding areas (an advertising-led free, the Gravesend and District Express newspaper has been incorporated / closed)

The Archant's Kentish Time Group claims now more than 1 million readers a week. Good for readers, advertisers and last but not least for the publisher.

via / more at holdthefrontpage

Other Dual Mode circulation titles
Manchester Evening News
Richmond & Twickenham Times
The Bromley Times
The Bexley Times
The Dartford Times
The Swanley Times

Sunday, May 18, 2008

Wenig Erfreuliches meldet der NRS (UK) zur Entwicklung der Leserschaft von Zeitungen in der Periode Okt 07 - Mar 08

Nach dem aktuellen Report des National Readership Survey UK (NRS) für das Halbjahr Oktober 2007 - März 2008 sehen die Zahlen - im Vergleich zur selben Periode ein Jahr früher - nicht gerade rosig, sondern tief rot aus.

Von den unten dargestellten nationalen Tageszeitungen konnte nur die Daily Mail zulegen (+ 2 %) und die Times (UK) und die Sonntagszeitung The Mail die Leserschaft in etwas halten. Zugelegt haben bzw. sind auf Wachstumskurs die Gratiszeitungen.

Leser in '000 pro Tag


via BrandRepublic

Monday, March 10, 2008

UK Social Media Websites: Platz 1 für YouTube

aber - nach Nielsen Online holt(e) Facebook mächtig auf (und übernimmt trotz einer kleiner Wachstumspause im Januar, vielleicht bald die Führung)



Aber auch andere Social Media Sites (UK) haben ein hohes wachstum zu verzeichnen



mehr

Wednesday, February 06, 2008

Heise Online International

Update:
Inzwischen ist Heise Online UK online und Jonathan Bennett himself meldet sich zu Wort ...

Den Weg der kleinen Schritte will der Heise Verlag in Sachen Internationalisierung gehen. Das hatte bereits Alfons Schräder auf dem Kongreß der Deutschen Fachpresse erklärt.

Heute soll(te) heise online UK starten, die Webadresse www.heise-online.co.uk wird aber auf (noch) auf den
heise security Channel umgeleitet, den es schon seit Juli 2006 in englisch aus London (UK) gibt.

Neu angekündigt waren für heute der heise Newstickerdienst mit englischsprachigen Nachrichten aus dem IT/TK-Bereich und als weitere Themen-Channel: heise networks und heise open source.

Chefredakteur ist Jonathan Bennett.

Erst vor einigen Monaten hatte Heise auch seinen Einstand in Wroclaw, Polen gefeiert.

Zur Pressemitteilung

Frühere Einträge:
Heise Security Channel jetzt auch auf Polnisch

14:12 c't - Von einer starken Printmarke zur Online-Channel-Strategie

Thursday, January 03, 2008

EMAP - no more

the last chapter - signed on December 21, 2007

EMAP's trade publications go for cash (about 1,35 billion Euro) to Eden Bidco Ltd., owned by Apax and the Guardian Media Group (CMG) ... the original document (PDF)

Earlier entry:
Heinrich Bauer Verlag kauft EMAP PCL Konsumermagazine und Radio

Thursday, December 13, 2007

Handelsblatt: Heinz Bauer der Überflieger

Hans-Peter Siebenhaar schreibt auf handelsblatt.com, dass der EMAP Kauf (Publikumszeitschriften und Radio) den Heinrich Bauer Verlag (für 1,59 Mrd. Euro) jetzt in die Verleger-Elite Europas katapultieren würde und diese, das schreibt Siebenhaar nicht, hat jede Menge Probleme zu bewältigen.


Heinz Bauer (68)
Quelle: dpa / handelsblatt.com


Im Ausland zeigt Heinz Bauer anderen deutschen Verlagen schon mal wie's denn geht (man denke nur einmal an das G+J Debakel in USA) und falls mit EMAP alles klappt, ist er auch in UK 'der Größte' (deutsche Verleger).

Im Inland gibt es für ihn und seine Frauenriege noch (sehr) viel zu tun und das ist noch anstrengender als den Zuschlag für EMAP zu bekommen (nach dem Hearst aus dem Bieterwettbewerb ausgestiegen ist) oder aber der 'Post Konkurrenz zu machen', um's mit den Worten von Heinz Bauer zu sagen.

Zum Beitrag auf Handelsblatt.com

Früherer Beitrag:
Heinrich Bauer Verlag kauft EMAP PCL Konsumermagazine und Radio

Wednesday, December 12, 2007

UK Anzeigenkunden Investieren pro Person 33 GBP in Onlinewerbung

oder 14 % aller (in den Statistiken erfassten) UK Werbeausgaben und damit zweimal mehr als Deutschland, Frankreich und Italien zusammen, berichtet der soeben erschienen Ofcom Report (12-Dez-2007):


vergrößern

via BrandRepublic

Der Ofcom Report vergleicht die Situation in UK mit Deutschland, Frankreich, Irland, Italien, Japan, Kanada, den Niederlanden, Polen, Spanien, Schweden und USA

Den vollständigen Ofcom Report (250 Seiten) gibt es hier (HTML & PDF)

Video briefing mit James Thickett, Director of Research, Ofcom hier

Andere Ergebnisse des aktuellen Ofcom Reports:

- ca. 40 % aller Erwachsener in UK besuchen Social Network Sites und verbringen, bei durchschnittlich 23 Besuchen, etwa 5,3 Stunden jeden Monat dort.

- die Kosten fürs Internet, TV und Telefon in UK liegen am unteren Ende. Bereits 40 % der Haushalte nutzen dafür Kombi-Angebot und sparen damit deutlich ITK-Kosten. Ein typischer Trible-Play-Deal im Vergleich:

UK 25,00 GBP
FR 27,22 GBP
DE 39,11 GBP
US 60,54 GBP

(1 GBP = 1,40 EUR)

Thursday, November 15, 2007

In 'Old Europe' verzichten immer mehr auf Zeitungen, TV und Radio News und gehen Online

Für die EIAA Mediascope Europe Study wurden 7.008 Personen in Belgien, Deutschland, Frankreich, Italien, den Niederlanden, Skandinavien, Spanien und UK befragt. Hier einige Ergebnisse:

- 65 % der Teilnehmer nutzen Online-News Websites mind. einmal im Monat
- 62 % der Teilnehmer reduzieren im Bezug auf News ihre Nutzung traditionelle Medien für Online News
- 28 % gaben an das wegen des Online-Newsangebots weniger häufig Zeitung lesen
- 40 % sehen aus diesem Grund weniger Fernsehen
- 22 % hören aus diesem Grund weniger Radio





via journalism.co.uk

Mehr dazu von EIAA
Shifting Traditions - Internet rivalling TV in media consumption stake

mehr zu Deutschland (folgt)
mehr zu den europäischen Silver Servern (folgt)

Tuesday, October 02, 2007

Online Is Driving UK Advertising Growth

from BrandRepublic Online ads save UK from slump by Gareth Jones:

Based on figures from the IAB and PwC (UK):

the value of digital display advertising increased by 33% year on year to £287m

the classified sector increased more than 70% to £277.7m

and paid search grew by 44% to £762.3m

The total UK advertising market grew by 3.1% during the first half of the year to £9.1bn - onlines share is now close to 15% (or £1.33bn) more at BrandWeek.

Link to IAB UK Report
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