Showing posts with label discover-ability. Show all posts
Showing posts with label discover-ability. Show all posts

Friday, May 27, 2016

Der eBook Markt U.S. 2012-2015: Die BIG 5 verlieren weiter

und SMBs und Self-Publisher gewinnen deutlich (Nielsen Books & Consumers).



Siehe auch:
Die Big-5 Verlage haben sich mit ihrem Pricing und dem Agency Modell (gewollt?) ihre Erfolgschancen im eBook Markt vermasselt (PDF)

Alle Beiträge zu #eBooks auf diesem Blog


pBooks + eBooks discovery U.S.



via / mehr von Porter Anderson auf Publishing Perspectives .

Wednesday, March 25, 2015

FIPP's 6th Innovations in Magazine Media 2015 - 2016 published


authored by John Wilpers, Juan Señor and Juan Antonio Giner for FIPP

The Innovations in Magazine Media 2014 World Report delivers on 198 pages great information on advertising, data, discover-ability and buzz, events, mobile, print innovations, social media, video and more.
Juan Señor & John Wilpers presented at the #DISummit 2015 five 
Top Trend 2015 - 2016 in magazine publishing 

- Mobile is the dominant platform
- Video the dominant mode
- Native advertising will be the dominant vehicle
- Programmatic will be the dominant method
- Data will dominate decisions

Content table

The 6th Innovations in Magazine Media 2015 - 2016 report is available 
Digital  App (Blippar) | Web (PressReader) and/or on Paper here

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