US Tech magazine ad pages down 5.9% and up 1 % in 2004

btob magazine reports Jan. 26, 2004:
According to UBS CMP Media ad pages in US technology magazines decreased 5.9% in 2004 versus 2003.

American Business Media released January 21, 2005 their figures for Jan - Nov 2004:

Business-to-business ad pages increased 3.7% in November compared to the year ago period, according to the Business Information Network (BIN) report released today by American Business Media. Ad revenue rose 7.0% for November. Year-to-date spending was up 3.7% and ad pages were up 1.2%.

ABM's data always coming out very late, so we don't know what they will report for 2004. But Gordon Hughes (ABM's President) said in this release:

"Our prediction of 2% to 4% ad revenue growth for 2004 (USA) seems to be right on target. In 2005, we are expecting to see 3% to 4% growth once again."

Content eMartin.net Newsletter January / Januar 2005

Newsletter January 2005 International Edition

- The End or the Beginning of the Ad revenue model?
- Newspaper and the Blog Revolution
- Magazine Readers go to Web for More Information
- Impact of Search Engine Usage on Consumer Buying
- Resources from battleground: Blogging, Journalism and Credibility

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Newsletter Januar 2005

- Ende oder Neuanfang anzeigenfinanzierter Online-Angebote
- Zeitungsverlage suchen nach zusaetzlichen Erloesquellen
- Die Medien und die Blog Revolution
- B2B Magazine Leser gehen fuer mehr Informationen ins Web
- Beyond Budgeting, Better Budgeting - kostenloser Download!
Das Buch zum Trend-Thema Beyond Budgeting!
- Blogging, Journalismus und Glaubwuerdigkeit - die Dokumentation!

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Blame The Readers

U.S. newspaper circulation decline and Evan Cornog, the publisher of The Columbia Journalism Review, has written a "long and deeply nuanced piece "in the current edition on the causes of the decline of circulation in USA. Cornog cites television, the loss of community, suburbanization and a lots of other reasons, but his primary culprit is - it's the readers fault!

At Tech Central Station Jay Currie gives this attitude a second thought ... and reminds us (the publisher) that publishing is a service ...


and let me add: not the readers have to be good (in a way we think) but the publishers have to - if they (we) deserve to stay in business ...