Freitag, April 15, 2005

Murdoch: Neupositionierung der Rolle von Zeitungen im Digitalen Zeitalter

Die American Society of Newspaper Editors hatte Rupert Murdoch (Newscorp) eingeladen über die veränderten Einstellungen und Nutzung junger Leuten im Bezug auf News und warum und wie sich News print dieser Veränderung stellen sollte und stellen muss, zu sprechen. Und was er sagte, steht jetzt Online - lesenswert!

via Bob Stepno's Other Journalism Weblog

"What is happening is, in short, a revolution in the way young people are accessing news. They don't want to rely on the morning paper for their up-to-date information. They don't want to rely on a God-like figure from above to tell them what's important. And to carry the religion analogy a bit further, they certainly don't want news presented as gospel.

"Instead, they want their news on demand, when it works for them. They want control over their media, instead of being controlled by it. They want to question, to probe, to offer a different angle." ...


Das Manuskript der Rede über die Rolle von Zeitungen im Digitalen Zeitalter gibt es hier ...