Mittwoch, Mai 11, 2005

2004 German B2B Press Annual Statistic

as previous reported (in German) the Deutsche Fachpresse has released their annual statistic for 2004.

Being asked by some of my international clients and (could be clients) I just learned that the association of the German B2B Publishers does not have and not plan any English release. So here are the key figures for you:

German B2B Press Turnover in Mio. Euro

2004 Total Turnover 2004: 1.781 Mio. Euro minus 0,9 %

there of, revenue from
- advertising...865 Mio. Euro minus 1,4 %
- circulation ...863 Mio. Euro minus 0,2 %
- others ... 53 Mio. Euro minus 3,6 %

Comparison Turnover for year 2001 - 2004




Source of Revenue in 2004



German B2B Press Annual Profit in 2004

From all publishers reporting (until March 2005)
- 55 % better than 2003
- 21 % about the same than 2003
- 19 % worst than 2003
- 5 % not comparable with 2003

German B2B Press Expected Results for 2005

From all publishers reporting (until March 2005)
- 42 % better than 2004
- 39 % about the same than 2004
- 19 % worst than 2004

Source for all data: Deutsche Fachpresse

PDF Download
If you want to study some more details, you can download a more detailed report as PDF, at eMartin.net or / and contact me by eMail or via comments!