Donnerstag, Mai 19, 2005

Too Much Content on the Web - or How to Replace NYT's Behind the Wall Content

Peter Levinson - on super hanc petram - gives his view about the NYT new subscription model and he explains in a simple but convincing chart, why he doesn't need the NYT "behind the subscription wall content"

There is too much content out there, not to be a good replacement ...

The table lists (some) main elements of the Times "op-ed page" and Peter suggests good "equivalent content supplied by the competition" ... more

That is a valid confirmation on my ongoing suspicion that content can't be the key driving force behind a winning subscription model in the web ... fortunately the NYT means more than content to many of us!

(Does the NYT's Marketing and Communication Department know about this?)