Donnerstag, Juni 09, 2005

China People Daily's RSS News Feeds: There Are No Wrong Means …

We all know about a very effective Firewall around China, we know about the tight control of delivery and usage and the ongoing registration process (for websites and bloggers) ... but did you know that

People's Daily Online

the English version of the website of the People's Daily newspaper, started delivering - to you and the English-speaking world - RSS feeds in nine news channels

- China News
- Business News
- World News
- Life News
- Sports News
- Sci /Tech News
- Photos News
- Foreign Ministry (FM) Briefings
- Most Popular

and RSS feeds on news reports of the Chinese top leaders incl. Hu Jintao, Wu Bangguo, Wen Jiabao, Jia Qinglin, Zeng Qinghong, Huang Ju, Wu Guanzheng, Li Changchun and Luo Gan - the same way we know that announcement journalism from print.

"There are no wrong means", I have learned from my Chinese friends, "but sometimes, means work in the wrong direction". Not with RSS, RSS doesn't change the content, doesn't change the purpose! But it offers a real simple way of syndication and delivers nicely ...

Does your government, company, organization (or newspaper) use RSS in their communication efforts and benefit? Can they, can we learn from the People Daily?

via Asia Business Media