Dienstag, Juni 28, 2005

The PEW Research Center: Press Report 6/2005

Interesting results offers the new PEW Research Press Report on US News Media and News Readers / Viewers / Users, etc.

Here is two on Print vs. Online News

Free and / or Convenient?

73 % say, that reading online news is more convenient, just
8 % say, they read news online because it is free and
14 % say, they read news online because it is convenient and free.

The age distribution on readership suggest, that even without further changes in behavour, newspaper circulation will drop

Age group Reading News Print & Online?

Print News
18 - 29 years = 16 %
30 - 49 years = 34 %
50 - 64 years = 27 %
65 plus = 22 %

Online News
18 - 29 years = 29 %
30 - 49 years = 50 %
50 - 64 years = 15 %
65 plus = 3 %

This and more in the 33 page PEW Press report

via Susan Mernit's Blog