Dienstag, Oktober 11, 2005

NYT: We will follow our readers where they take us

via Cyberwriter

"We will follow our readers where they take us," said Arthur Sulzberger Jr., publisher of The New York Times and chairman of the Times Company.

"If they want us in print, we will be there in print. If they want us on the Web, we will be there on the Web. If they want us on cellphones or downloaded so they can hear us in audio, we must be there ..."

"... At the end of the day, it is the audience we collect and the quality of that audience that is the critical factor, not the means by which we collect it."