Freitag, November 04, 2005

Do and Don'ts If You Want Your Journalist to Blog

From Jemima Kiss at journalsm.co.uk:

Both Ryan Pitts of SpokesmanReview.com and Cory Bergman of KING TV said at the Online News Association Conference, NYC last week, that a large part of their job involves encouraging journalists to make the transition to the blog platform. They estimate that 10 per cent of journalists take to the medium quickly, but the rest take some gentle persuading ...

Of course it is easy, to get a photographer or TV Journalist to publish unused footage on a blog, but it is not so easy to get a TV Journalist to do some writing ... so set some basics, teach the rules and find (or help to find) encouraging reason (and motivation) for it and give everyone blogging (or not blogging yet) a full feedback on what is going on ...