Mittwoch, Mai 10, 2006

B-to-B Media Power (2)

also from B-to-B Online, written by Ellis Booker

Brave new media world redux

"Back in 2000, when BtoB first published what has come to be our influential, annual Media Power 50 special report, most business publishers had already read the writing on the wall and boosted their commitment to Internet products.

The publishers' rationale was simple: Readers were moving online in droves and advertising dollars were following suit [...]" more

What we need to figure out:
Why did advertisers and advertising dollar's (and Euro's) not follow the existing and potential customers into the net? Will this happen and when? And, will it happen with or without the traditional B2B publisher?

An unpaid line of advertising:
B-to-B The Magazine for Marketing Stragegists (from Crain Communications Inc.) has Online, by eMail and in Print a lot of good stuff for the B-to-B Environment incl. Media - register at