Still open for appointments to supervisory, administrative and industry advisory boards from companies who know where they want to go. Inquiries welcome from media, IT & C companies, and Startups as well as in the context of internationalization projects.

Sie können hier auch im Archiv des Blogs Hugo E. Martins on Media + Marketing recherchieren. In über 5.000 Postings der Jahren 2004-2018 zum Themenbereich Media + Marketing + Internet.

Und für historisch Interessierte, im mcc consulting Web, eMartin.net, Newsletter Archiv ab 2000 zu den Themen wie oben.

Als Unternehmensberatung unter der Marke mcc consulting / eMartin.net habe ich von 1983 bis 2018 zahlreiche Unternehmen und Organisationen beraten, Führungskräfte und Projekte gecoacht, Konzepte entwickelt und ihre Implementierung begleitet sowie Kunden, Interessenten und Kollegen mit Ideen und Informationen für Media, eCommerce + Marketing versorgt. In-Person, offline und online in Deutschland und International.

Danke für Ihr Business in den letzten 35 Jahren, machen Sie's gut, öfters richtig als falsch und immer mit vollem Engagement und Freude!

Gerne stehe ich noch immer bereit für ausgewählte Berufungen in Aufsichts-, Verwaltungs- und Industriebeiräte von Unternehmen, die wissen, wohin sie wollen. Weiterhin willkommen sind Anfragen von Medien, IT & C Unternehmen und Startups sowie im Rahmen von Internationalisierungsprojekten.

Donnerstag, Mai 04, 2006

FM's Advertising Platform for Blogs Launched!

Update:
Matthew Creamer (Advertising Age) interviewed with John Battelle about recently launched Federated Launches Ad Network for Bloggers

A Blog Network That Gets Marketers in the Conversation

(Beta of course - but running!)

On FM's advertising platform Online advertisers can search, create, buy and run run campaigns directly on so called 'high-quality' (popular) Weblogs (today about 50), serving more than 70 million page views a month.


It looks appealing, easy and functional.

Check it out here!

I haven't spend money with FM, but it looks good and (some) authors (like John Battelle) have a say on the further development ...

There are some critic / suggestions I have on FM's (Beta):

The Voice of the Customer is hardly present - at least from outside! Haven't you (FM) heard about building a 'Church of Customers'?

- On my service site I would like to hear (and benefit) from and communicate with other advertisers about their experience and

- I would like to converse with the readers of chosen blogs about the campaign and benefit from their "inside" - and

- sometimes in I need to talk to the authors too.


You wonder what FM stands for?

FM stands for Federated Media Publishing - and they SELL Advertising!

Serving Advertisers like Adobe, Apple, Budget Rental Car, Citibank, DreamWorks, General Motors, Intel, Lenovo, Microsoft and Sony and Bloggers (aka Publisher / Authors - about 50 they say) like Boing Boing, BuzzMachine, Digg.com, Fark.com, Goggle Blogoscoped, Searchblog and TechCrunch and a passionated and highly engaged audience.

via John Battelle's Searchblog