Montag, Mai 22, 2006

RSS Feeds Provide Untapped Advertising Audience

your read in Spring Pheed Read #3:

"As the RSS publishing and advertising marketplace evolves, it is important to monitor the indicators such as click-through rates, which are normalizing; RSS ad performance, which remains strong; and most importantly, how RSS consumers are interacting with feed content.

Advertisers and publishers need to engage the RSS consumer at the aggregator or feed reader level. That's where the relationship is -- not at the website [...]"

PDF: Full Pheed Read Spring 2006 Report

Next Pheedo study will break out b-to-b usage patterns specifically, according to todays BtoB News Allert