Mittwoch, Juni 07, 2006

AdAge China

via Paul Woodward:

Paul reports about AdAge China (and Plastics News China) plans to increase circulation and come out weekly.

"Hong Kong-based Editor Normandy Madden tells readers "China is the world's fastest-growing ad market, so keeping up-to-speed on news, analysis and data on China's marketing and media worlds has never been more important". More ...

Why (only) weekly ...? For print that might be o.k., but Online? And, in my opinion, for such a large and fast developing market AdAge should, they must start thinking about more 'educational' stuff, learning and networking features, too.