Mittwoch, Juni 14, 2006

B2B Publishers in Lead Generation Mania

Hershel Sarbin writes on MagazinEnterprize.com:

"Anyone out there remember the days when some publishers lived or died by the bingo card? [...]

Today, with search certainly putting the spotlight on leads, many special interest and business publishers are still battling lead mania. And some, to be sure, succumb to the notion that it’s all about the leads ... " more ...

See also:
ABM Research: Marketers Prefer to Build Brand, Find Leads at In-Person Events (Folio:)

Please, Not Another White Paper Lead Generation Program