Dienstag, Juni 20, 2006

MySpace Co-Founder Outlines European Expansion Plans

Neville Hobson writes about MySpace expansions plan in Europe (taken from UK Financial Times 10-Jun-2006)) - and here in Germany we whisper about a tie up with 'old media' Axel Springer ... hungry for expansion in the online and mobil space (international)

"That’s about to change according to expansion plans outlined in the Financial Times yesterday which reports that MySpace is to use the UK as a beachhead for a push into Europe that will see it link up with “old media” companies and mobile phone operators to attract more users:

[…] Chris DeWolfe, co-founder and chief executive of MySpace, told the Financial Times on Monday that he had earmarked 11 countries for its international expansion, among them France and Germany, and was looking at China and India over the longer term.

The company will on Tuesday announce that David Fischer has been appointed as managing director for the UK and Europe. Mr Fischer, 40, was founder and chief executive of Xlantic Group, a music marketing company, and has worked at Pressplay and AOL Europe.

Mr Fischer, who will be responsible for negotiating with television and music content owners to develop local versions of MySpace, said the first foreign-language sites would be ready later this summer.

He is also looking for alliances with mobile operators to deliver content over mobile phones, an area where Mr DeWolfe predicted “significant” revenues. “I think most [mobile operators] think the killer application could be MySpace.” [...]"

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Earlier entry:
News Corp. hat den Worten des Großen Vorsitzenden Taten folgen lassen