Samstag, Juni 17, 2006

The New Rules of PR: Reaching Users & Buyers Directly

Not really new, but an interesting, complimentary 21 page e-booklet from David Meerman Scott

The New Rules of PR
How to create a press release strategy for reaching buyers directly

• Do you want to reach your buyers directly?
• Do you want to drive traffic to your Web site?
• Do you want to achieve high rankings on the search engines?
• Do you want to attract buyers who are looking for what you have to offer?
• Do you want to move people into and through the sales process?
• Do you want to compete more effectively?

Read At Your Own Risk Download

Articles & Discussions from David on IAOC Blog (16-June-2006):

Direct-to-consumer news releases: Do they suck?
Direct to consumer news release case example
(Brian's new book)

via Brian Carroll's Blog (Author of 'Lead Generation for the Complex Sale' - DE)