Fellow-B2B Blogger David Shaw (B or not 2B - A Business Media Blog) thinks that all who care about their readers and user community, care about the success of their publishing venture and / or care about keeping their job should also care and get the benefit out of blogs.
He gave a convincing presentation 'The 15 Minute Case for B2B Blogging in 30 Minutes' at the national ASBPE Conference (American Society of Business Publication Editors).
He offers the presentation as download on his blog (the 15 Minutes one), but you can look around on his and other fine B2B blogs (see my Blogroll) to crasp the other 15 Minutes, or get some private sessions.
