Freitag, Juli 14, 2006

Case Study: Scientific American Grows Print Subscription

marketingsherpa has a case study on how to get print subscription via archive and search

'How Scientific American Grows Print Subs 15 %

ContentBiz SUMMARY
What if you’re a magazine with a stately reputation, but your print subs are dropping and your online efforts are drying up?

If your content is archive-worthy, you may want to see how one publisher turned things around by testing another channel. Plus, how offering PDF versions of single issues became a fruitful effort.

Free access until 23-July-2006 (later via Shop)

Scientific American