Montag, Juli 10, 2006

Deloitte / AOP: The Future Looks Bright For UK News Publisher

Compiled by Deloitte for the UK Association of Online Publishers, that is what 30 UK publisher think about the future if print and digital publishing

- 70% of them do not perceive online content as a threat to print.

- 40 % digital revenue share is expected for year 2012 (today about 17 %)

- fast growing income from online advertising will not cut into print advertising revenue

more from the DigitalBulletin BrandRepublic

Online cannibalisation will not endanger print titles
- report by Alex Donohue (7 Jul 2006)