Freitag, Juli 14, 2006

The Financial Times Next Steps in Integration

Lionel Barber, editor of the Financial Times, said in a press release of Pearson:

"We start from a position of strength as a market-leading international newspaper with a highly-respected website and other emerging online channels. The FT has long been a pioneer in forging an integrated online and print newsroom, with web-first publishing and a unified editorial department. Now we must take the next step."

From the release:

The plan is to develop a genuinely multi-media news operation, including:

- Creating single newspaper/website news desks
- Creating an FT Interactive content team
- Deepening writers' multimedia skills
- Creating a new production structure capable of integrated print and online publishing
- Streamlining newspaper editionalisation

press release