Next Time Your Cell Rings, It Could Save You a Buck
Source: from the Advertising Age article
Via MediaPost's Marketing Daily
"Cost-conscious consumers needn't worry about clipping coupons to get discounts on products. Now all they have to do is answer their cell phones. That's because the long-anticipated era of mobile couponing has apparently arrived. In the next few weeks, major marketers and retailers including Hollywood Video, 1-800-Flowers.com, TGI Friday's, and Bath & Body Works will try it for the first time, while Target, Best Buy, and other mass marketers are expected to use cell phone-targeted coupons for the 2006 holiday season. "Mobile couponing has arrived," said Brent Dusing, CEO of Moonstorm, a mobile-marketing-solution provider ..." more
The original story from Adage.com (Registered User only)
