Donnerstag, Juli 27, 2006

Print Moves Quickly Online To Thwart Threat From Web Portals

Medill School of Journalism at Northwestern University and sponsored by The NewsMarket (Jon Petrovich – Chief Media Strategist of NewsMarket currently teaches there), took the pulse of senior executives at 173 print publications.

These publications included the Chicago Tribune, Fortune, Los Angeles Times, Newsweek, The Wall Street Journal, USA Today and U.S. News & World Report, as well as U.K.-based publications such as the Financial Times, The Independent and The Times of London.

The percentage of survey respondents who see their Web site simply as a marketing tool for the print publication has dropped to 12% from 30% while their optimism for generating ad revenue online has grown to 42% from 30% ... (more)

from/via b-to-b Online

John Lavine Vision for Medill 2020