3rd. Annual Study of Business Technology Marketing
asking about 1,900 business technology marketers and 633 business technology buyers what works for them. Here are some of the results:
(this one of 151 charts & tables)
Read as
Nr. 1: Food for brain and 'educational' works best
Nr. 2: Blogs (and maybe soon podcasts) work well as lead generation vehicles
Nr. 3: Relying on free trials only is not enough (not even for software)
Nr. 4: White paper lead generation works, but should be singled out
Nr. 5: 'Low-ball' offers generate low-quality leads
more / from MarketingSherpa
The complete study
Business Technology Marketing 2006
On search, email, PR, lead generation, websites, advertising, blogs, branding, podcasting, telemarketing, test drives, webcasts and more, with 151 tables & charts on 217 pages (for 297 USD).
