Marketers targeting Generation Y young adults (that are young adults aged 18-26) better shift their ads from TV to online, according to a study by Forrester Research. The study shows that young adults spend 12.2 hours online - 28 percent longer than Generation X's (born before Y: the now 27- to-40-year-olds) ...
The group is also more likely to tap into new online communication services - instant messaging, blogging and social networking Web sites - than watch television. 'All generations adopt devices and Internet technologies, but younger consumers are Net natives who spend more time online than watching television, ...
from / more at Mediapost and News Multichannel
The annual technology-adoption study surveyed 66,707 households in the United States and Canada - versus the 3400 (or so, see pg. 74ff ) interviews (by phone) for the Pew Research Center Biennial News Consumption Survey ... (Full Report Download)
