Montag, August 21, 2006

India AdEx Study: Advertising Trends in Print (Part 2)

Indian Advertising trends in Print part 1

Exchange4media.com published the second part of their report on the new AdEx study (period 1 - 6 /2006)

The following chart shows the split between newspaper and magazine advertising - and magazine advertising is far behind with just 4 % share (incl. an increase of 26 % versus 1-6/2005)



In the second chart you see which kind of newspaper or magazine received the most advertising



The complete report at exchange4media