Freitag, November 17, 2006

AdEx Study: India's Woman Magazines Market

AdEx India advertising trends in India's Women Magazines Market (period Jan - Sept 2006)

Key Findings:

• 31% rise in ad volumes women's magazines Jan-Sept '06 over Jan-Sept '05

• 54% share garnered by women's monthlies in Jan-Sept '06

• English language magazines had the highest share in women's magazines

• 'Independent Retailers' topped category advertising in the women’s magazines genre during Jan-Sept '06

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Source: AdEx India and exchange4media