exchange4media published last week Jan-Oct 2006 AdEx study figures
Key Findings Business Magazines:
- Plus 19 % in ad volumes Jan-Oct ’06 over Jan-Oct ’05
- Post 2nd quarter, rise is seen in advertising across 2005-06
- Nearly 70% share garnered by fortnightly business magazines in Jan-Oct ‘06
- Banking, Finance & Investment sector had the highest share among business magazines during Jan-Oct ‘06
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