Samstag, November 18, 2006

Wake-up Call for B-to-B Manufacturers

MarketingSherpa published a Special Report: B-to-B Manufacturers Challenges Ahead


- Industry facts and figures
- How the Internet has changed the cycle
- 9 key strategies, plus data for reaching buyers

According to a joint survey with Google and ThomasNet industrial buyers use the following online resources

- Supplier Web sites: 85%
- Search engines: 83%
- Industrial destination sites: 71%
- Trade/industrial association sites: 52%
- General online directories: 37%

The following chart shows a huge distance between what buyers expect and supplier provide

more at MarketingSherpa
(free access until Nov. 26th, 2006 - later via MarketingSherpa Shop)