Freitag, Februar 09, 2007

MarketingSherpa Content Trends: Video Surges While Search Lags

From ContentBiz: MarketingSherpa asked marketers and online strategiest about their tactics and trends to watch ...

From the Summary '5 Trends to Watch in the Online Content Industry':

"We polled more than a dozen marketers, circulation managers and online strategy directors to learn which tactics are on top of their to-do lists this year (video) and which challenges they’re finding most significant (rising costs of paid search) ...

Trend #1. Declining effectiveness of paid search marketing
Trend #2. Turn online video into revenue
Trend #3. The appeal of advertising sales
Trend #4. Build (and make money) from online communities
Trend #5. Make the most of audience segmentation"

more at MarketingSherpa (open access until Feb 18, 2007)