Freitag, März 16, 2007

Newspaper Print Ad Revenue Down Again, Web Up

Advertising on Newspapers Websites increased 31.5% to nearly $2.7 billion, the Newspaper Association of America reported in preliminary year-end estimates Thursday. On the print side, however, ad revenues of $13.2 billion reflected a 3.7% decrease for the year ... (and later in this article) overall ad dollars spent on online and print newspaper ads compined dropped 2.2 %

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Which means, that the decreasing print ad revenue is not yet offset by online ad revenue (in 2006 only 5.4 % of total ad revenue).

More via MediaPost and NAA (Newspaper Association of America).

Annual Newspaper Ad Expenditures 1950 - 2006