Freitag, Mai 11, 2007

India: Snapshot of Print Advertising

Just yesterday, I wrote about the small role magazine advertising plays in India. And I pointed to an earlier post from last year.

Searching for some more actual data for one of my clients, I found on an AdEx India 'Snapshot of print advertising trends in Q I. 2007'.

In short:
- Overall print advertising growth in volume: 4 percent ( Q I. 2007 over 2006)
- Share of print magazine advertising: 5 % (vs. 4 %), print newspaper 95 %
- Advertising growth in Fashion & Lifestyle magazines: 137 %

Share of Newspaper and Magazine Advertising by Category

all other data from this snapshot at

Interested in Magazine India?
My college Paul Woodward wrote yesterday on his blog:
"exchange4media's plans to provide comprehensive information on the Indian magazine industry including resources, players, their standing in the industry, and the nature of advertising done in various magazine products ..."

Details / publication dates on e4m:
Industry looks forward to ‘Ready Reckoner’ on Indian magazine industry