Montag, Juni 11, 2007

Will Online Overtake Television News Within Five Years

A study from Harris Interactive on newspapers and online sites, released last week, says so ... but is it important whether this will be in three, five, ten years or never?

Even today, many people believe it’s already easier to get news online than to read a newspaper. The study predicts, that in Germany and UK TV will be still the number on source in five years

The lowest percentage of adults who indicate that major daily newspapers will be their source for news and information is in Great Britain and Italy (4% each) while the highest percentage is among German adults with 12% - not so comfortable either.

Sample charts







more data and charts on ...
- NEWSPAPER CREDIBILITY
- IMPORTANCE OF NEWSPAPERS
- WHAT SHOULD NEWSPAPERS DO IN THE FUTURE
- NEWSPAPER READERSHIP FREQUENCY
- ACCESSING ONLINE SITES

The data came from a poll of 8749 adults taken last month the United States, the United Kingdom, France, Italy, Spain, Germany and Australia.

via MediaChannel