Montag, Juli 09, 2007

The Backfences Lession

Update 16-Juni-2007:
Nachdem sich die Medien und Blogger ausführlich mit dem Scheitern von Backfences befasst hatte, meldet sich jetzt Mark Potts, einer der Mitgründer zu Wort und beschreibt seine Sicht der Gründe für das Aus. Lessons learned - überdenkenswert auch für andere Projekte!

Backfences: Lessons Learned
von Mark Potts auf Recovering Journalist (in Englisch)


The shutdown of Backfence, a pioneer of hyperlocal media, is not a proof that 'Locals' and 'Hyperlocals' don't work - but a reminder to old and new media that

- the 'locals' must be in the drivers seat and that
- it only works if the publishers' are networked, pay their 'fee' and are of value to that community and
- it works bottom up (and not bottom down) ...

If the WAZ bosses (and other) wonder why their Locals don't work, the business people running that Media Group forgot all about that ...

Jeff Jarves: The local challenge

Mike Orren: A fellow traveler takes the off-ramp

Terry Heaton's PoMo Blog: The important Lessons of Backfence's closing

Earlier entry:
Lokale Community Plattform - oder Lokales Käsblatt ohne Chance?