Samstag, Juli 14, 2007

Print Advertising India: 1st Half 2007

exchange4media has a Snapshot on print advertising (as always based on data from AdEx India)

- 4% rise in advertising on Print during Jan-June ‘07 over Jan-June ‘06
- 13% rise in advertising on Magazines
- 3% rise in advertising Newspapers (but remember, the ratio between newspaper & magazine advertising is still 95:5)
- ratio between National & Local advertising 70:30

Advertising Top 10 Sectors (volume)


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