Mittwoch, Juli 11, 2007

What's the Value of an Engaged Viewer?


Source: Advertising Age

"One engaged viewer is worth eight regular viewers", writes Jack Neff on Advertising Age, according to a new study from Omnicom Group's OMD ..., "presented to an Advertising Research Federation forum late last month ...".

Consumer engagement with media and advertising does not only drive sales, but could drive sales above media spending levels ...

more

Note to myself:
Advertising 'could' drive sales above media spending levels ...